Expressões formulaicas e collocations em inglês: uma proposta de descrição por meio de esquemas de imagem e chunking

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Para além da leitura linear: uma contribuição ao processo de compreensão

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Análise comparativa do mercado imobiliário em Cidades Médias: a oferta de apartamentos, casas e terrenos urbanos em Campina Grande – PB, Mossoró – RN e Passo Fundo – RS

This presente monograph propose the analysis and discussion of the production of urban space and the processes of their structuring intraurbana from the dynamics of the real estate market into three Medium-sized Cities, Campina Grande - PB, Mossoró - RN and Passo Fundo - RS, whereas the various agents producing this space, in a comparative perspective. From this urban dynamic search to analyze the processes and relations present in these spaces, which are important for its production. From the compilation of real estate advertisements in local newspapers, are analyzed offerings of urban land, houses and apartments in each one of these cities by highlighting their locations and differentiated prices. Thus, working with data from real estate ads from the period 1995 - 2010 and a comparative perspective of the characteristics of real estate markets of three medium-sized cities, it tried to apprehend processes that are common between them and other individuals, to each one. Therefore the comparative analysis developed in this monograph sought to verify whether there are similarities between the cities in relation to the trends of concentration/spatial dispersion of bids and movements throughout time, in addition to a further intensification of the activities of real estate agents in face of such trends and offerings. In addition, we sought to remove a set of problematization that allow them to understand with more acute, in this set of medium cities of Brazilian urban network, processes of change that is already being discussed in the recent period by ReCiMe.

Concepção de infância em comerciais infantis de emissora de tv aberta

With the growing market for advertising geared towards the infant public, inserting since small children in the capitalist world with his powers of persuasion, raises concerns in knowing what are the subjective messages that advertisements are transmitting to them. The television since its appearance has the power to normalize and regulate society imposing the mode of life and how they should act, think and dress. Starting this strand to analyze the influence of television on society, this work explores the current advertisements for children to check whether messages meets reality, or have an ideological conception of the world, focusing, besides consumerism, the relationship about the issue of gender of being male and being female

Educandas do PEJA em conversas sobre a língua inglesa e sua influência no cotidiano

This paper was developed through literacy events (Barton, 2000) about English language, understood as a social practice of writing and reading. The subjects involved in this research were women, between forty and seventy years old, students of a Young and Adult Education Project (PEJA) that occurs at UNESP/Rio Claro, whose are looking forward to conclude basic school. We intended to see in their speeches reflections about the English language presence in our society and how they deal with this foreign language. Thus, we optimize this contact exposing those women to daily situations where English language was present. To foment dialog and ideas discussions, we brought to the classes common elements, materials such as street advertisements photos with words in English. We noticed that most students recognize the constant English presence and, even they never had formal English education, they were able to establish relations between the uses of English words in everyday Portuguese at most different spheres of life. And, at many times, foreign word comprehension is related to English words use instead of a native one leading to an English naturalization process in the Brazilians speeches world.

Consumo da sustentabilidade: a mercantilização da crise ambiental e a apropriação do discurso ecológico

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Dirigiu-se para a sede social da Elite Flor da Liberdade e ofereceu um banquete aos visitantes: sobre a variação de proposições em complementos verbais

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

A construção do ator mulher contemporânea em publicidades de Você S/A

In this article, we aim at analysing, from the perspective of greimasian semiotic theory, how the actor contemporary woman is built in three advertisements published in the magazine VOCÊ S/A in editions of years 2001, 2004 and 2011. Although we have chosen to organize the analysis in that order, the issue of time is not the focus of our work. Our focus in this work will be on the thematic roles of wife, mother, housewife, professional and “woman”, played by the actor who, entering in conjunction with the advertised objects, can be a fulfilled wife/mother and a successful professional or, even, can be “more woman”.

Paixão, mito e formas de vida em textos publicitários

The passion, understood by Aristotle, as a contingency which causes a change in the essence of the subject, was object of research of the Greek philosopher as rhetorical strategy used by the speaker to touch its listeners. The greimasian semiotics, enlarging the concept of Aristotle’s passion, understands it as the soul states of a subject that can be gathered form the analysis of a text. Reflections towards the passion discursivization and its persuasion effects in advertisements lead us to establish the relationships between passion, myth and ways of life.

Revista o cruzeiro: a figura feminina em publicidades de sabonetes de 1949

This article aims at the application of semiotic theory of French line to soap advertisements publicized in the magazine O Cruzeiro in the year 1949. Our objective is to reconstruct the women’s figure present in these texts and to establish its relation to the persuasion of the reader who is led to acquire not only the products, but mainly the values hidden in the announced objects. From the theory we use the generative course of meaning, focusing on the discourse level and assimilating the consumption axiologies proposed by each advertisement. Finally, we intend to assimilate the standard behavior of that society post-Second World War.

Tecnologias virtuais e análise videográfica: o YouTube® como recurso de pesquisa para compreensão sobre a imagem do idoso brasileiro = Virtual technologies and videographic analysis : YouTube® as research resource for understanding about brazilian elderly imagem

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Peias e espartilhos: sátira popular à moda francesa na Primeira República

In the first decades of the Republic, the streets of the main Brazilian capital cities, especially of Rio de Janeiro and Recife, recently urbanized based on the Haussmanian Paris and smiled upon by the fever of cosmopolitanism that invested Europe, women had been used as runways where they could exhibit her imitated or imported models, especially in Paris. The iconography of the time and the advertisements conveyed by magazines and illustrated periodicals, such as the Almanach de Pernambuco and the magazine Kosmos, for instance, form the testimonies of the massive presence of the French in Rio and Recife, owners of stores and maisons, interested in fulfill the demands of the republican public. In spite of the Strong adherence of the Brazilians to the sociability models to the imported from Europe, the less-favored classes, through the popular literature, showed some resistance to these changes in the habits and clothing, especially in the Northeast, where traces of the Catholic and patriarchal moral and mentality were still alive.

Publicidade em odontologia: avaliação dos aspectos éticos envolvidos

Objective: To verify whether the professionals who make use of advertising in Dentistry by means of billboards respect the ethical aspects determined by the Federal Council of Dentistry Resolution No 71, 2006. Methods: This was an observational study in which 178 billboards of dental clinics in the municipality of São Paulo were assessed. Results: Among the billboards analyzed, 91.4% belonged to private persons and 9.6% to corporate bodies. With regard to the ethical aspects related to the advertisement, only 44.9% of the billboards presented all the mandatory items in accordance with the Federal Council of Dentistry. The item found the least number of times in the advertisements was the registration number in the Regional Council of Dentistry (34.8%). Among the items allowed by the Federal Council of Dentistry, the telephone number (65.2%) was the most commonly found. Among the ethical infractions, 1.7% of the billboards advertised the terms of payment. Conclusion: Professionals are not following the ethical precepts established by the Code of Ethics in Dentistry, and awareness of these professionals needs to be aroused, so that information about their services is communicated and divulged in an ethical manner.

Cheret X Lautrec: tradição e modernidade na arte do cartaz.

Through the comparison between the work circus advertisements of Jules Cheret and Toulouse Lautrec, is it possible to trace a suggestive panorama of the clash that gave at the end of the 19TH century. 19TH CENTURY between the academic tradition and the innovations of modern art. Results from a combination of elements very characteristic, such as the brevity of the design associated with the use of flat areas of contrasting colors and words in italic in different types, the poster will be the most effective and popular means iconic-graph in this period, taking to assault the streets of major cities.

Produção de propagandas sociais radiofônicas e educação tutorial: uma proposta para a formação do profissional de comunicação

Produce radio advertisements to convey social UNESP FM Radio. This is the purpose of “Agência PropagAção”, extension project of the Faculty of Arts, Architecture and Communication Unesp, Bauru, SP, composed of 15 students of Communication and Design, coordinated by the teacher responsible. This extension project, however, over the four years of operation, has evolved from a manufacturing space of advertisements for a creative environment where teaching and learning are associated with teaching, research and extension. In this group, converge knowledge from different areas of social communication, resulting in scientific research initiation, completion of course work and professional practice with the provision of community services. Organized as an advertising agency, teachers and students experience education tutorial, extracurricular, adding, as a collective, integrated and interdisciplinary knowledge for the training of professionals with technical expertise, scientific, technological and academic.