Relações públicas e serviços virtuais: a comunicação entre as corporações da internet e o cibernauta

The objective of this study is to adress the action possibilities of the Public Relations professional in management of communication between the virtual services companies and their customers – the cybernauts. For this purpose, a bibliographical research was made about the cyberspace, Internet environment, as well as the cyberculture and the on-line consumer public. It was also studied the possible areas of Public Relations's action, their work tools and means of communication with the customer, in order to verify the specificities of communication mediated by new technologies. Based on these concepts, it was possible to propose an action of this professional in the organizations called dotcom, in order to contribute to the management of the communication flow between companies and this “invisible” public, which relates virtually to the organization, establishing different modes of interaction in relation to tradicional customers, requiring different strategies of relashionsip

Utilização dos sistemas integrados de gestão - ERP: estudo de múltiplos casos em pequenas e médias empresas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Procedimentos de pesquisa em Geografia do Comércio e do Consumo: delimitação, intensidade e especialização de áreas centrais. Análises a partir de Marília/SP, São Carlos/SP e São José do Rio Preto/SP

This academic report presents results of the research developed between 2012 and 2015, and it had as main goal the development of new mapping possibilities of the central areas of the cities of Marília/SP, São Carlos/SP and São José do Rio Preto/SP. We developed this research using mostly the database from Cadastro Nacional de Endereços Para Fins Estatísticos (CNEFE), and after processing the information, it was added the typology established in the Cadastro Nacional de Atividades Econômicas (CNAE). This database, after the final treatment process, provided us information that made possible the production of thematic maps which are used to study central areas, allowing the analysis of spatial logics of companies, the identification of concentration and dispersion of economic activities, arrangement of specialized axis, expansion of the central area, reorganization of the city, among other process and phenomena

Relações públicas e gestão de eventos: pesquisa participante no carnatlética 2013

In the current dynamic environment in which the public relations professional is inserted and, considering their ability to perform various activities, the field of events, an area that comprehends many different aspects, ends up being very active and executed by professionals from other fields. The following research demonstrates the importance of the Public Relations professional in the management of an organizational event, aiming to present Public Relations as the area with the most expertize to put plan and organize events, due to the knowledge and theory that can be put into practice. Through a participatory research, the researcher recounts her experience with organizing Carnatlética, event in which she was a part of in 2013. Thus, it is concluded that the participation of a public-relations in the organization is critical to the success of an event, especially in issues related to advertising, media and planning

Marketing 3.0: a sinergia entre marketing e as relações públicas

This paper aims to discuss the influence of the Public Relations professional in the current market environment, where the client's relationship with the organization is visibly marked by greater freedom of the latter in the decision of buying. The importance of the work and vision of this professional can be observed trough the paths marketing area had been taking, like the appearance of Marketing 3.0. In this paper the intention is to study the paths who lead to the convergence of both areas and in what way both professionals can allied their knowledge aiming to succeed in the market, without ignoring the fact that the results will be better and better the more genuine is the philosophy of respect for the client practiced by the organization and its employees

Técnicas intervencionistas de recuperação ecológica em áreas florestais e influências nas características físicas, químicas e isotópicas dos solos

Pós-graduação em Engenharia Civil e Ambiental - FEB

Processo de medição de desempenho em micro e pequenas empresas de um arranjo produtivo local

The local productive arrangements (LPA) are organizational mechanisms that enable the continuous performance of small businesses in production processes and business management models. To promote continuous improvement is essential that companies make decisions based on data that reflects business’ performance (performance measurement) and promote the cluster performance. This way, the aim of this article is to describe the performance measurement process that will support the corporate management of Micro and Small enterprises (SME) of a Local Productive Arrangement in Maringá, State of Paraná, Brazil. To develop this paper, the bibliographic search and action research methods were used. The field research was developed from the cooperation project (PROJVEST) conducted at the LPA, which goal is to deploy improvement actions in project’s participating companies. Metrics and performance indicators constructed from the diagnosis in the areas of Production, Quality and Ergonomics in companies will be presented. Among the main results, can be pointed out that the performance management of LPA is promoting the introduction of corporate management practices in SMEs, stimulating business cooperation, the continuous innovation in manufacturing processes and product quality and business processes.

Orcs Inc. - jogo de tabuleiro empresarial: capacitação profissional através do lúdico

A proposta deste trabalho é criar um Jogo de Tabuleiro Empresarial voltado para a capacitação de profissionais de micro e pequenas empresas em comunicação, juntamente com a aluna de Design da Unesp - Bauru, Tatiana Kurokawa Hasimoto. Observando o poder dessa ferramenta em outras áreas do conhecimento (como administração e empreendedorismo) exploramos o potencial da área de comunicação para a criação de um Jogo de Tabuleiro Empresarial, voltado para a capacitação e seleção. O trabalho tem como base um mapeamento de microempresas da cidade de Bauru, realizado pelo Núcleo de Opinião da UNESP, coordenado pela Profª Drª Célia Maria Retz Godoy dos Santos, onde foi possível perceber a falta de conhecimento sobre a área de comunicação por essas empresas. O objetivo é mostrar a importância da comunicação e principalmente como o profissional de Relações Públicas pode atuar nessas empresas

Delimitação, intensidade e especialização de áreas comerciais: uma proposição para o estudo das áreas centrais em cidades médias a partir da análise dos Índices de Densidade Informacional para os casos de Presidente Prudente - SP e Ribeirão Preto - SP

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Procedimentos de pesquisa em geografia do comércio: uma proposição para o estudo das áreas centrais em cidades médias a partir da análise dos índices de densidade informacional da cidade de São Carlos (SP)

In this work, we address the informational Density Index (IDI) a methodological Option How To be used on the Research Procedures Analysis of Commerce Geography. The IDI and an indicator of Technological Complexity level of economic activities and a review and made a database from CNEFE / NCEA, where the first signifies the National Register of Establishments for statistical purposes and the second means a National Classification Economic Activities. Elaborated with emphasis on discussion of between center and centrality relations, wish to present a constitution of a data base on level sampling with an analysis elaboration do IDI from the criteria: home-page and e - commerce. This methodology helps us understand how polycentric structures, locational enterprise well as a reflection on the middle cities using a through the analysis on city of São Carlos/SP. Where we see the establishments with greater and lesser content as well as its geographical distribution, noting of according to the criteria listed number of establishments with IDI 0 very relevant. Our analysis as well as such divisions that meet greater index, so, IDI 2 like to financial activities. Also present at methodological level the city of São José do Rio Preto/SP paragraph seizure of care when working there in database