Mídias e Linguagem Audiovisual: investigando possibilidades na prática pedagógica do professor de Educação Física

Pós-graduação em Educação - FCT

Integralismo e ideologia autocrática chauvinista regressiva: crítica aos herdeiros do sigma

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Do ABC ao Planalto: a cultura política do petismo

Pós-graduação em História - FCHS

SRDigital: proposta de um modelo baseado na linguagem natural e controlada como instrumentos de apoio ao agente computacional do processo de referência

Pós-graduação em Ciência da Informação - FFC

Políticas públicas e desenvolvimento rural na região de Presidente Prudente: Programa Nacional de Fortalecimento da Agricultura Familiar e Programa Estadual de Microbacias Hidrográficas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Distribuição da renda entre salários e lucros na indústria de calçados de Franca de 1994 a 2002

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A análise de redes sociais despontando como uma nova atividade do profissional de Relações Públicas

The current rise of the Internet has allowed distances being shortened more and more-creating virtual communities with the most different people, discussing and debating opinions about their environments, what they consume or what they do. Social media has put the people and, consequently, organizations gradually changing their positions about the environment in which they are inserted. Organizations are forced to adapt to new media-always attentive to what people are saying about them. The objective of this project is to give the Public Relations the activity to analyze what is going on in these social networks, always ahead of the organization, posing as a mediator of public opinion between social networks and the organization

As relações públicas e a responsabilidade social empresarial: um estudo de caso da Empresa Júnior de Relações Públicas da Unesp Bauru - RPjr

The various changes occurring in society in the late twentieth century created a context of true technological revolution based on information. These changes resulted in three points: a new way to communicate with the emergence of new media and communication platforms; a new role assigned to organizations increasingly blamed for social problems, and a greater access to information by society, which forms more critical and demanding. The convergence of these three consequences observed strengthening of the concept of Corporate Social Responsibility and the importance of internal communication in their construction. This literature review and empirical research, based on a case study with the Junior Enterprise of Public Relations at Unesp Bauru, studied the role of Public Relations in the process of communication management as a facilitator of internal processes towards mobilization for Social Responsibility. It intent to see which are the main barriers to the inclusion of the concept too. The study shows the relevant current context itself, in which the concern with the changing social scenario should be seen as opportunities for growth. The concept of Corporate Social Responsibility should be inserted into the organizational DNA to its consolidation, characterizing itself as a cultural and dependent matter of internal restructuring. The role of public relations in this context covers the management of communication and harmony of the interests of all public organization

Podcast e educação: um estudo de caso

Pós-graduação em Educação - IBRC

Games independentes: plataformas de inovação das novas mídias no contexto da economia criativa

Creative spaces need freedom. Any productions, especially with artistic content, need space to mistakes, that is, for an attempt away from the standard. The independent production environment is recognized in different artistic sectors as a space for innovation, to be free of the serial production logic. The major innovations in the international scenario of games came from the independent productions. Great classics revolutionized the aesthetics and functionality of this new media. This project aims to analyze the productive chains of Brazilian independent games, starting with a regional analysis. The goal is to observe the factors responsible for the innovation that these games can offer, the management aspects of creative processes, articulation of innovative agents and resources mobilized. Brazil currently has the fourth largest gaming market in the world with expectation of strong growth for years to come, but arises in the international market as a consumer. Given this regional demand is necessary to study the tools of production, even to help fill that need. Not only the production of games should be thought, the media coverage is also another important factor, in view of the economic importance of this segment. Understanding the mechanisms of innovation in the gaming universe, its impact on the formation of public and coverage of specialized journalism in this new media are possible outcomes of future studies and research that scientific research can contribute

Jogo digital e analogias: uma proposta para o ensino de Cinética Química

Pós-graduação em Educação para a Ciência - FC

Memórias Obscuras: o terror nos contos de Henry Evaristo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

“#VemPraRua”: as manifestações de junho de 2013 em São Paulo e a nova esfera pública

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O jornalismo esportivo transmídia no ecossistema dos esportes eletrônicos (e-sports)

The purpose of this paper is to discuss the concept of e-sports (or electronic sports) in sports journalism in transmedia context. To achieve this goal are performed refl ections on the current concept of sport, the strong presence of game culture in contemporary society and their implications in the media ecosystem through the presentation of an on-line platform for electronic sports, called Twitch. Th is thread moves into a new media ecosystem created in interdisciplinary sphere that encompasses sports and media & technology. In this environment sports and video games seek merge into the concept of e-sport (electronic sport), a phenomenon of contemporary digital culture.

Mídia e desenvolvimento social no documentário transmídia

The genre documentary in itself characterized by citizen emancipation from the content discussed in his works. Termed as images of the people by Jean-Claude Bernardet (2003), the documentary is gaining traction in social development when added to citizen participation offered by transmedia storytelling. This study presents the results obtained from a literature search, the film analysis and experimentation supported in quasi-experimental methodology, results that support these conditions. Hopefully, from this discussion, consolidate the systematic development of transmedia documentary works in new media ecology and that maximizes the role of journalism by a traditionally audiovisual platform, now with other strands to the representation of the news.