O artista plástico e seus públicos na perspectiva da assessoria de relações públicas

This work aims to study and see the importance of building the image and reputation of the artist through a publishing of public relations, public recital, new technologies, media, cultural production and curatorial work. To this, we analyzed the history of the profession of public relations in Brazil. As well as their concepts, practices and definitions. Focus on work of publicist and cultural production sectors. The choice of theme is done by the need to understand the relationships. That intertwines in the art market and what media that best reaches in their audiences. Considering the artist-consumer relationship, and the relationship brand-artist and artist-public. And so, the importance of this advice means less explored public relations, for the creation of the brand concept for the artist before his public. Considered in this work as a gallery, art dealer, curator, media and consumers. In this context an analysis is done on diverse views on the market of the arts through specific interview. This interviews was made with professionals working in the cultural sector. And help to understand the communication segments that exist and the current conditions of the market in the context of competitiveness. As was considered the academic education of the public relations professional, it geared to the cultural context, the interviews with professional future. And then was considered that public relations presents itself as a proposal for better communication in the arts. They are concern to create concepts of brand identity-thinking artist and the best means for the artist to be present in this area

Potenciais aves dispersoras de sementes das espécies vegetais zoocóricas da Mata da Bica, Botucatu - SP

The semidecidual forests, as tropical forests, presents zoochoric dispersal syndrome in the most of their plant species, with approximately one third of frugivorous species responsible for the seeds dispersal are birds. The bills width is a limiting factor, it must be equal or bigger than the seeds width, because the viable seeds dispersal depends on leaving the digestive system after been swallowed hole. Birds and plants inventorys were realized in a semidecidual Forest fragment, in Botucatu – SP, called Mata da Bica. After this, the birds consumers of fuits/seeds were selected (frugivorous, granivorous and onivorous) and also the zoochoric plants, both for building a possibilities matrix, to verify the potential seed dispersers according to the seeds and bills width. Going to the matrix end we can observe a decrease in the interaction possibillities, because the seeds width increases and the bills width decreases. It has been observed that 50,7% seeds could be dispersed by all listed birds, because the seeds were narrower than the narrowest bill. In the other way large seeded species, as Holocalix balansae and Hymemaea courbaril has shown only two possible dispersers: Trogon surrucura and Piaya cayana. There are no possible dispersers to Syagrus oleraceae in the matrix. The need for large birds or other animals that works as large seed disperses demand conservation efforts, since most of these animals need big and conserved areas for their life habits

Composição e distribuição florística em corredores ecológicos em regeneração natural

The interventions in the environment performed by humans in recent decades have changed the landscape and the natural ecosystems were reduced to fragments, which are now considered to be a shelter for the biodiversity that still exists. The present work behind the data obtained from a study conducted in four corridors located in the municipality of Paulista, SP, which connect different forest fragments amidst an eucalyptus matrix. These corridors are linear strips of land that were part of the eucalyptus plantation, where since 2002, a natural regeneration process is in course. We conducted a rapid ecological survey in the central corridors, and individuals exhibiting height ≥ 1.30 m were sampled in 268 plots of 20 x 25 m, covering an area of 13.4 ha. In total 11,111 individuals were recorded, distributed in 154 species, 100 genera and 47 families. Fabaceae and Myrtaceae were the richest families. The proximity of forest remnants affected the composition, density and richness of the natural regenerated areas. There was mostly greater similarity inside each corridor, and the observed variations in similarity were gradual among contiguous plots

Reposição florestal obrigatória no município de Presidente Venceslau

The growing concern over deforestation of native forests from Brazil to the marketing of wood in various sectors had made greater attention from lawmakers. In this context, did the reforestation, which came into existence to meet the demand for forest raw material. This paper attempts to make a survey, focusing on the interplay between small and medium producers, consumers of forest products and reforestation associations. For this, we conducted a survey of legislation at the federal and state since the emergence, evolution and current context for understanding the legal basis on the subject. In addition, literature reviews have been made seeking to direct the concepts and importance of reforestation, reforestation, forest plantations and productive use of the species Eucalyptus sp for the supply of forest raw material. Approach was also sought on the structure of the system of reforestation of the state of Sao Paulo and their assignments. We also present an in loco study of Chairman Wenceslas municipality in order to analyze the participation of the municipality in the reforest the region of Pontal Paranapanema and actions of regulatory agencies. As a result presents a survey of consumers of timber enterprises in the municipality of President Wenceslas based on the resolution SMA No. 082/2008, which describes the characteristics of these companies and their fields of activity

Levantamento e censo de aves e mamíferos cinegéticos no Parque Estadual Turístico do Alto Ribeira (PETAR), SP

Nas florestas Neotropicais, os mamíferos podem desempenhar papéis importantes como predadores e/ou dispersores de sementes, polinizadores, frugívoros, folívoros ou até mesmo predadores de topo e, por isso, são importantes para a manutenção e regeneração das comunidades biológicas. Os objetivos deste trabalho foram: (i) realizar um levantamento da diversidade de espécies de aves e mamíferos cinegéticos no PETAR, (ii) estimar a abundância relativa, densidade, biomassa e tamanho populacional das aves e mamíferos mais avistados, (iii) comparar a diversidade e abundância das espécies estudadas em dois núcleos com diferentes pressões antrópicas. A área de estudo esta localizada na Serra da Paranapiacaba, que é a segunda maior área protegida do estado de São Paulo, possuindo mais de 125 000 ha, onde quatro Unidades de Conservação estão conectadas (Parque Estadual Turístico do Alto Ribeira, Parque Estadual de Intervales, Parque Estadual de Carlos Botelho e Estação Ecológica Xituê). Ligadas a Serra do Mar, estas UC´s formam um grande corredor de biodiversidade que compreende o maior contínuo florestal de Mata Atlântica. O presente estudo segue o mesmo protocolo de amostragem do projeto BIOTA Fapesp (01/14463-05). As espécies alvo da amostragem foram aves de grande porte (Cracídeos, Tinamídeos e Fasianídeos) e mamíferos acima de 1kg, com exceção do esquilo (Guerlinguetus ingrami) que é uma espécie indicadoras de áreas defaunadas. Para o levantamento qualitativo (riqueza) foram utilizadas identificação de pegadas, carcaças, rastros e observações ad libitum. Já o levantamento quantitativo (abundância, densidade, biomassa e tamanho populacional) foi obtido pelo método de transecções lineares, em que para cada indivíduo observado foram obtidas a distância perpendicular animal-trilha, horário do avistamento, número de indivíduos e sua localização... (Resumo completo, clicar acesso eletrônico abaixo)

Análise da estabilidade dimensional e resistência mecânica em bambu Guadua angustifolia pós-processos de tratamentos químicos e térmico

Nowadays, bamboo is being studied because of their strength properties according with their specific mass and speed of growth, which makes it an important alternative as a new resource that will help reduce pressure on forests and helpping them favoring the minimization of uncontrolled deforestation in many regions of Brazil. This study aimed, in general, to analyze physical and mechanical properties of the material with the divulgation of its potential for industrial application. To do so, in this research were determined in relation to the physical properties, moisture content, dimensional stability and the apparent densities and the mechanics and basic, just a tension parallel to grain, in order to observe the interference of various kinds of treatments (chemical, thermal and natural) on the strength and modulus of elasticity in this request. The species used was the Guadua angustifolia, a species native of Brazil. All tests were performed at Universidade Estadual Paulista - Campus Experimental Itapeva in the laboratory of Materials Properties. The methodology used for testing of moisture, density and tension parallel to grain were based on NBR 7190/1997 for the wood, and dimensional stability tests were based on much the same as in COPANT 462/1972 (South American) . The preservative treatments conducted followed the recommendation of each manufacturer. The values obtained in tests of physical properties were satisfactory especially with respect to density and dimensional stability analyzed by the coefficient of anisotropy, showed that, compared to wood, excellent quality for the shrinkage test, obtaining a coefficient of 1.2. With respect to parallel tensile tests to fibre results showed, in most cases, that test specimens with the presence of us have lower values of resistance and modulus of elasticity when compared with those without us. In the treatment of thermal-treatment there was an apparent treatment there was an apparent increase in...

Caracterização da fauna recebida e avaliação dos procedimentos em Centros de Triagem de Animais Silvestres (CETAS)

Estima-se que anualmente, em função do tráfico de animais silvestres, cerca de 12 milhões de espécimes sejam retirados de nossas florestas, sendo que apenas uma ínfima porcentagem de indivíduos é recuperada e destinada à soltura com o devido rigor técnico. O tráfico de animais silvestres constitui um dos fatores mais relevantes da destruição da fauna, acarretando em um desequilíbrio na estruturação e manutenção dos ecossistemas. Este comércio ilegal constituise o terceiro maior do mundo, perdendo apenas para o tráfico de narcóticos e armas. Assim, para otimizar o processo de soltura da fauna como estratégia para conservação de espécies torna-se necessário uma análise quantitativa e qualitativa da fauna atendida e dos procedimentos realizados nos Centros de Triagem de Animais Silvestres (CETAS). Nesse sentido, o presente trabalho teve como objetivo fazer uma caracterização da fauna recebida e uma avaliação dos procedimentos realizados em dois CETAS, além de discutir sobre a importância desse órgão na triagem, reabilitação e conservação de animais silvestres. O presente estudo é justificado pela escassez de informações sobre a fauna retirada da natureza. Estas são necessárias para servir de base científica para a adoção de políticas públicas para o combate ao tráfico de animais silvestres; elaborar um programa de fauna que contemple a triagem e destinação adequada e contribuir para o desenvolvimento de trabalhos educativos com o fim de esclarecimento da sociedade. Foram analisados o “Livro de Registro” do CETAS da Fundação Animália e o “Livro de Plantão” do CETAS DEPAVE – 3, bem como os “Relatórios CETAS” que esses dois Centros enviaram ao IBAMA. O período escolhido foi do ano de 2003 a 2008. Os dados foram compilados e organizados em planilhas do Microsoft Office Excel e foram elaborados tabelas e gráficos para análise dos resultados.

Regeneração natural de mata ciliar em ecossistema de floresta estacional semidecidual: chuva de sementes e banco de sementes do solo

The knowledge of the dynamics of soil seed bank and seed rain is fundamental to understand the forest succession process, as well as for its conservation and restoration. This paper aimed at studying the role of the soil seed bank and seed rain in the dynamics of a riparian tropical seasonal forest fragment located on the hinterland of São Paulo State. The seed rain was studied by 30 litter traps installed at 50 cm from the floor, with an area of 50 cm x 50 cm. Between November of 2008 and October of 2009, 11364 seeds of 82 species belonging to 33 different families were collected. The deposition density of seeds was 126.27 individuals.m². With the data obtained from this research, the two seasons couldn’t be differed from each other hence 2009 was an atypical year considering the precipitation, which was constantly elevated. For the soil seed bank, fifty superficial soil samples will be taken at the end of both the rainy and dry seasons. The germination method was applied for the data analysis. It was observed a predominance of herbaceous habit species, with an average of 71% of the germinations in both seasons. The Sφrensen similarity index between the seasons was low (0,27). The density and species diversity were higher after the rainy season, unlike other published researches

Auto-ecologia de Geonoma gamiova Barb. Rodr. (Arecaceae) em mata ombrófila densa montana (Parque Estadual Carlos Botelho, SP)

Geonoma é um dos mais complexos gêneros de palmeiras neotropicais e possui aproximadamente 80 espécies distribuídas nos Neotrópicos. Espécies desse gênero apresentam pequeno a médio porte e são típicas de sub-bosque de florestas em áreas com grande pluviosidade. Este trabalho teve como objetivo analisar a auto-ecologia de Geonoma gamiova em duas escalas espaciais, relacionando sua estrutura populacional entre hábitats (fundo de vale x encosta) e microsítios (local de ocorrência clonal). O trabalho foi realizado no núcleo São Miguel Arcanjo do Parque Estadual Carlos Botelho que possui uma área de 37.794 ha e uma amplitude altitudinal de 50 a 975 metros. A área apresenta relevo de montanhas com vales profundos e morros paralelos e a vegetação presente no Parque é a Floresta Ombrófila Densa. Foram distribuídas 30 parcelas de 5 x 20m em três trilhas no Parque, onde foram quantificados os indivíduos de Geonoma gamiova em três estágios de desenvolvimento e foi caracterizado o hábitat. Foram marcados 42 indivíduos de Geonoma gamiova para avaliar o crescimento vegetativo e sua ecologia reprodutiva, avaliando-se também a estrutura dos microsítios em que esses indivíduos se encontravam. Os indivíduos apresentaram uma distribuição de tamanho populacional em forma de J invertido. Geonoma gamiova foi a segunda palmeira mais abundante na área estudada. O tamanho das moitas foi maior no fundo de vale, porém, os parâmetros mensurados para verificar a estrutura de comunidade, assim como a abundância dos indivíduos de G. gamiova não apresentaram diferença significativa (p > 0,05) entre os hábitats. Não houve nenhuma correlação significativa (p > 0,05) entre o número de estipes por moita e as variáveis microclimáticas e edáficas mensuradas. O crescimento dos estipes, avaliado pelo aumento do número de nós, apresentou diferença significativa, sendo maior.... (Resumo completo, clicar acesso eletrônico abaixo)

Biodiversidade e código florestal em Botucatu, um estudo de caso

The brazilian legislation has sufored changes by the law no 1876/99, without the scientific community consultation, causing grave consequences for the country natural patrimony. The goal of this research is to investigate what the professors and students community of a São Paulo University know about the theme, as much as a rural and urban portion of persons; what they consider important and which atributes are taken in consideration. By the elaboration of closed questionnaires, qualitative and quantitative datas were collected, organized and analysed. The datas showed a low schooling by the countrified people, which reflected the low forest law knowledge. The distance between the university and society was also noticed, which indicates the lack of extension activities, ethical commitment against knowledge, technology and the sustainable development of the country. Due to, highlight the importance of extension activities towards the university, community and a knowledge future of all

Simulação de produção de sedimentos em microbacias em função de cenários de restauração florestal

In São Paulo state, deforestation and agriculture activities are increasing soil losses processes, especially in areas of susceptible soils where properties not adopt soil conservation practices. Environmental adequacy at property level regarding Permanent Protection Areas and Legal Reserves is considered a factor on reducing soil losses and considering that we assessed soil losses of different scenario of environmental adequacy. Simulations of erosive process were carried out in 15 catchments of Corumbataí river basin, according to different forest restoration scenarios, as well as the current situation of land use/land cover. The scenarios include the implementation of Permanent Preservation Areas (PPA), the reforestation of variable source areas, and two scenarios, the Legal Reserve installation in 20% of each catchment, being one of them for most critical areas in terms of erosion and the other at random. It was observed that the establishment of PPA and the reforestation of hydrologically sensitive areas, offered only a small contribution to the control of the erosive process, resulting in a reduction of 10% and 7,8%, respectively, while the legal reserve in critical areas has a significant reduction of 69,8%. The random scenario, in turn, resulted in a reduction of only 21,4%. Results show that reforestation could reduce soil losses, but previous studies of land prioritization and planning could increase significantly its efficiency at this process.

Gigante pela própria natureza: discutindo o código florestal

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A influência de variáveis ambientais na distribuição e abundância de Brachycephalus ephippium na Serra do Japi, Jundiaí, São Paulo

The Atlantic forest has a large number of endemic species due to the varieties of environments, altitudes, and climates found along its distribution. The species Brachycephalus ephippium is an example of endemic anuran from this forest formation, occurring in the states of São Paulo, Rio de Janeiro and Minas Gerais, between 750 and 1200 m altitude. This species is abundant in the Serra do Japi, an Atlantic Forest remnant, which houses high biodiversity, located in Jundiaí city, between three big urban centers in the state of São Paulo. This remnant, which has altitude ranging between 700 and 1300 meters, is threatened by global climate changes and, spite of legally protected, by intense pressure of urbanization. The aim of the present study was to verify the association between of environmental variables with the abundance and distribution of B. ephippium in the Serra do Japi. The air relative humidity showed a positive correlation with the presence of B. ephippium individuals and the best model to explain the abundance involved air relative temperature and litter temperature. These results allowed the investigation of the environment use by this species and can be used to provide conservationist actions

Pagamento por serviços ecossistêmicos: possibilidades para a Amazônia brasileira

Os serviços ecossistêmicos prestados pelas florestas são responsáveis por diversos benefícios ao bem estar humano e à manutenção da vida, incluindo a manutenção da biodiversidade, ciclagem da água, estoques e sumidouros de carbono, os quais ficam seriamente prejudicados pelas ações antropogênicas. Este estudo inicia com uma breve apresentação do problema do desmatamento na Amazônia brasileira, suas causas e consequências para estes serviços. Posteriormente apresenta um mecanismo que visa à remuneração destes serviços como forma de manter a floresta em pé e garantir seus benefícios. Este mecanismo, batizado de REDD – Redução de Emissões por Desmatamento e Degradação, provem do conceito de Pagamento por Serviços Ecossistêmicos, o qual possui uma certa variedade de propostas e muitas controvérsias sobre sua aplicação e possíveis efeitos

Interações entre frugívoros voadores e plantas em um fragmento de floresta estacional semidecidual, Botucatu, SP

Plant-frugivore interactions are essential elements in ecosystem and their knowledge can becomes an important tool for the biodiversity maintenance. This study focused on analyzing the trophic structure of volant frugivore community and its implications for conservation. Bats and birds interactions events with plants were taken from three studies realized in Mata da Bica, a fragment of semideciduous seasonal forest in Botucatu- SP, and arranged in a matrix. A total of 40 interactions with 14% of connectance were found and only one dietary overlap between birds and bats was registrated. Carollia perspicillata (Phyllostomidae) bat showed the highest importance index (I=0,33) among the animals and Pereskia aculeata (Cactaceae) was the most important plant species (I=0,42). Birds and bats complemented each other in a possible dispersal process emphasizing different classes of animals’ role in an unique ecological process