A todo vapor: o projeto de uma websérie cômica

Esta pesquisa apresenta as etapas da elaboração do projeto A Todo Vapor. O projeto consiste no desenvolvimento de uma websérie cômica de formato mockumentary baseada na Empresa Júnior de Rádio e TV da UNESP. O projeto conta com: a sinopse da série; perfil dos personagens; sinopses dos cinco episódios da temporada; projeto de quatro programas spin-offs que permeiam a websérie; argumento do piloto; e também roteiro completo do piloto

Melhor idade na rede: uma visão da inclusão digital do idoso : estudo do caso da Universidade Aberta à Terceira Idade da UNESP Bauru

In the information society, the use of Technologies has been incorporated to our quotidian. The use of personal computers and internet, however, does not reach to all the individuals, creating the problem of digital exclusion. Nowadays, many inclusion politics are being developed to diminish the digital abyss in society, in a way to enable a plural access to the internet. Between these initiatives, we highlight the projects of digital inclusion among the elderly, slice of the population that grows more each day and seek quality of life, social reinclusion and health. In this context, the open universities for the elderly bring to the aged courses and workshops, in order to encourage the activity in this age group. An example of this idea is the Unati of UNESP Bauru, that develops the project “Terceira Idade Digital”. This work aims to analyze the relation between the elderly with certain technologies, apart from showing the digital inclusion scenario, with its delays and progresses

A análise de redes sociais despontando como uma nova atividade do profissional de Relações Públicas

The current rise of the Internet has allowed distances being shortened more and more-creating virtual communities with the most different people, discussing and debating opinions about their environments, what they consume or what they do. Social media has put the people and, consequently, organizations gradually changing their positions about the environment in which they are inserted. Organizations are forced to adapt to new media-always attentive to what people are saying about them. The objective of this project is to give the Public Relations the activity to analyze what is going on in these social networks, always ahead of the organization, posing as a mediator of public opinion between social networks and the organization

Mercado GLS: como obter sucesso com o público de maior potencial da atualidade

The current paper presents itself as a pioneer and innovative initiative of thinking communication applying it to a very specific target audience: the homosexual segment. In the course of this study, peculiar characteristics concerning the needs and aspirations of this group have been analyzed. Data confirm this segment has one of the most meaningful market potential nowadays. In view of this, it has been carried out a detailed analysis about a Brazilian company entrepreneurship which proposed itself to enter into connection with this target. Finally it is made available to the reader a guide containing the guidelines and all the appropriate practices by the time a company decides to encompass the gay segment

A vida pede passagem: o parto e as parteiras tradicionais

Não disponível

Catadores(as) e a metrópole: identidade, processo e luta

Não disponível

O fantástico em Coraline: uma análise semiótica

The English writer Neil Gaiman has a varied background in various genres of literature and comics. His novel Coraline (2002) was considered a bestseller and received numerous adaptations, including versions for the comics (U.S., 2008, illustrated by P. Craig Russelle) and for a musical off Broadway (USA, 2009). The object of analysis chosen for this research was the adaptation of Coraline for film, Coraline (U.S., 2009), stop motion animation directed by Henry Selick. In the eyes of the general public the film stands out for being an engaging animation. Under a closer look, Coraline becomes a valuable object of study that incorporated the technique of stop motion at the same time that modernized the fantastic genre, usually directed to children and youth, but in that case, reaches many audiences. The objective of this research is to analyze the animation based on theory of origin greimasian, focusing on the narrative that constitutes the fantastic genre in order to infer the regularities of genrer and the specificities of audiovisual product

Negócio de artesão: empreendendo no artesanato pessoal

Negócio de Artesão: Empreendendo no Artesanato Pessoal is a blog about entrepreneurship for craftspeople. The present work comes to help in the formation of the artisan, bringing material for study on business, experts and organizations who understand the subject show up to talk about several topics in a simple, concise and relaxed way. Moreover, we also want to tell the story of people who already undertake projects, and supplement their income by selling products they make, humanizing the testimonies. The overall goal is to generate interest for the entrepreneurial activity in people who do handcrafts or who want to start doing it. Thus, people who once used to handcraft just as a hobby can now find a way to supplement their income. The specific goals are: to encourage people to think of a business of their own; stimulate the creative industries through the blog; contribute to the formalization of the artisan; stimulate the exchange of knowledge among artisans; to spread the work of artisans. The methodology used for this project was exploratory research, using bibliographical and desk research, in addition to interviewing and direct and indirect documentary techniques. The method used was the deductive approach, as the methods of procedure used were the historical and comparative ones. As a result, we have the blog named Negócio de Artesão, which can be used both to inform the reader about how he can conceive their enterprise and to be able to make money from their work

Revista H2

The objective of this project is to foment and promote the themes related to the Hip Hop movement through a product, the H2 Magazine. Based on several forms of journalism, like photos, reports and interviews, we intend to demonstrate the use of Hip Hop as a vindicatory tool for young people living in the outskirts of towns. Moreover, we seek showing distinct visions and develop the issues in a broad and comprehensive way. H2 is an open space for reflections about Hip Hop, a cultural movement present in Bauru, as well as your importance in the social and cultural development of the citizens

Tolerância

The screenplay for the short film Tolerance is a project whose goal is to generate discussion about intolerance, which falls on the minority cultures in contemporary society. Even preserving their Brazilianness, through the art direction, it can cross borders as it does not have dialogues, and addresses current realities that underlie different cultures, even the most liberal and democratic. This project can achieve the interests of various groups, making it an excellent tool for generating discussion and debate in all social and educational levels

Musuko: os filhos da miscigenação

This project is about a book-report, which will discuss the nipo-brazilian’s identity. The Kasato-Maru ship arrived at Santos about a hundred years ago, opening a path that would never be closed: the path between Japan and Brazil, countries both geographically and culturally opposite. Miscegenation brings the nipo-brazilian to life, a individual who does not feel entirely Brazilian or Japanese. The goal of the book is to discuss the nipo-brazilian’s identity, once known that this individual can adopt one or other culture, or even merge both. It is not intended to conclude anything, so the main objective fulfills itself in the research of the possibilities of identities through interviews, theories, Japanese immigration’s history and Brazilian’s culture

Redes políticas: desenvolvimento de uma ferramenta infográfica on-line de divulgação e acesso às informações públicas do Senado Federal

Não disponível

Website Laboratório de Televisão Digital www.labtvd.com.br

Este projeto tem como proposta principal a produção de um website que consolide informações, pesquisas, artigos, teses, notícias e produções audiovisuais que abordem a temática da Televisão Digital. A concepção deve ser construir com as bases de um modelo transdisciplinar de informações, já que pretende condensar e reunir inúmeras áreas correlatas à temática citada. O website LabTVD! – www.labtvd.com.br, é voltado a um público de estratos sociais e faixa etária flexíveis, constituído por estudantes universitários, pesquisadores, profissionais da área, professores ou qualquer interessado na evolução do Sistema Brasileiro de Televisão Digital Terrestre - SBTVD-T

Motirõ: pautando o urbanismo e a coletividade

Não disponível

Segunda Chance: as etapas da construção de roteiro de narrativa seriada com colaboração temática

Não disponível