277 resultados para Estratégias e internacionalização


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The proposal of this article is discuss about the concept of social responsibility in the context of the activity of Public Relations in order to verify how this concept is related to the notion of Peace Culture. It is a complex concept supported by the United Nations Educational, Scientific and Cultural Organization (UNESCO) which, among other objectives, seeks to interpret and also paid up organizational objectives to local and global demands by articulating social actions that lead to a sustainable development and management of cities. For this, we will defend the use of audiovisual resource for awareness of stakeholders as a strategic tool in Public Relations for the efficacy of topics related to "Sustainable Cities Program”, about which we will briefly discuss. The Program is a nonpartisan initiative that focuses on the sustainable management of cities so it functions as a tool that assists municipal managers in making strategic decisions.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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O presente trabalho final de graduação visa abordar as questões relativas às condições de preservação e utilização do patrimônio histório e arquitetônico construído na cidade de Jundiaí, tendo como objetivo o antigo Complexo Ferroviário da Companhia Paulista das Estradas de Ferro de 1893. è analisado o contexto histórico ao qual se insere a construção e consolidação deste complexo que diretamente influenciou na formação e crescimento da cidade, sua situação atual, seus usos e planos de recuperação em andamento. Em seguida, levando em consideração todo o apanhado realizado, e pautado em referências teórico-projetuais, se desenvolve um projeto de intervenção visando a recuperação de parte desse conjunto arquitetônico industrial de forma a garantir sua preservação, sua utilização e sua história pra toda comunidade

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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This work intends to analyze the industrial policy strategies adopted by Brazil after economic liberalization. Initially will be compared the different views around the problem: the liberal model, which advocates less state involvement and horizontal policies, and the model that advocates active industrial policies with participation of the state and that are based on the South Korean model. The South Korean experience will be analyzed, especially for evaluation of consistency between objectives and instruments. Will be analyzed also the liberal strategies implemented by Brazil during the 1990s, and finally, the policies adopted after 2003, highlighting objectives, instruments and results by 2014

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Humanization is a decisive factor for the positive conditions in the work environment related to the health sector, however, few initiatives take into consideration this aspect in different areas of knowledge, including the field of Human Kinetics. Thus, this study, which has a qualitative nature, aimed to identify the mood of employees from Sistema Únicos de Saúde - SUS, using evidences based on experiences of a playful and animistic activities. The study was conducted through bibliographical and exploratory research, using as a tool two-phase data collection the Brunel Questionnaire (BRUMS). Part of this study included an international sample compose of SUS participants from Araras city, having as criteria employees associated with SUS longer than one year. Participants experienced an animistic and recreational activities program and the instrument was applied before and after these experiences. Data was descriptively analyzed through the Thematic Content Analysis Technique. The results showed that the recreational and animistic activities can positively improve the mood of workers in the health sector, indicating the importance of developing new humanization strategies in health ambit. This study suggests new actions in public policy, able to encourage longer or even continuous interventions in the daily journey of health workers

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Pós-graduação em Educação - FCT

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)