Novas formas de comunicação no século XXI: o fenômeno da cultura participativa

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Design universal e acessibilidade: análise ergonomica de equipamentos de ginástica em espaços públicos

In recent years the availability of equipment for exercise in public places increased demand on the principles of universal design, ergonomics and accessibility, since they are intended for use by many different users. This paper presents an analysis of ergonomic equipment and discusses the main problems observed, as well as projective presents parameters for the development of new products.

Inovação e pesquisa em design nas universidades brasileiras

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O design inserido no vestuário infantil: um estudo sobre as roupas com conceitos lúdicos de aprendizagem

Among the current trends for children’s clothing is clothing that may contribute to the development and children’s learning through interaction with their clothes. For child interaction / clothes from occurring, this dress is appropriate the knowledge of design, which assist in its construction. Thus, this study seeks to investigate design principles that can be adopted for production of clothing that can assist in the development of children, showing how notions of education can be incorporated into costumes, studying the relationships and interactions between design, fashion and education. The study addresses this garment from the perspective of design, so as to provide insights that could contribute to the creation of the pieces. To that end, we developed a theoretical framework that sought to show the infant universe, communication, clothing and design. According to the methodological procedures for the work, there was a case study in ten private schools in Bauru-sp in order to obtain data on experiences with children about their preferences, attitudes and ways of reasoning child’s world.

A relação entre a sustentabilidade e o design de moda contemporâneo: uma análise sobre o segmento jeanswear

A moda é um dos reflexos que melhor expressa as dinâmicas do contemporâneo, e a sustentabilidade é um dos agentes questionadores do conceito e da abordagem da moda e do design de moda, assim, a proposta deste artigo é apresentar uma análise crítica da relação da moda com a sustentabilidade, com o objetivo de confrontar e verificar os discursos defendidos por empresas do segmento jeanswear e o desenvolvimento de seus produtos de vestuário, chamados de ‘ sustentáveis’. A fundamentação parte da revisão da literatura dessas áreas somada à pesquisa de campo com entrevistas estruturadas, aplicação de questionários e posterior análise das discursos e divulgação por parte das empresas.

Idosos e embalagens alimentares: avaliação do design ergonómico de informação

The packaging often presents faults that difficult the communication between product and consumer. The aim of this research is to study the interaction between a group of elderly people with five food packagings, that being illinterpreted, can bring them health problems. The results of this study evidence the importance of ergonomics in graphic design for food packaging.

Mídia-educação: uma proposta de formação de profissionais de comunicação

This article is based on the results of an experience with training undergraduate and postgraduate communication students for media education. The activities were founded on the theory and practice proposed by British researchers. It was found that many participants held a fragmented knowledge on the subject, permeated by theoretical and mainly methodological doubts.

Pesquisa aplicada em comunicação: uma tendência necessária

The history of communication as a science was marked by different moments. The first one was built by technological experimentation and later, by language transformation. But the consolidation of communication as applied social science has come from theoretical research, when Lasswell and Lazarsfeld respectively proposed the hypodermic and the two-step flow theories. However, applied research – which involves experimentation and its observation in a practical application process – is once again being targeted by the academy. This text develops an essay on the importance of applied research to the development of contemporary communication, presenting examples and methods related to such reality.

Design de objetos de aprendizagem digital do ponto de vista da usabilidade

Technological resources and the media are contributing to socioeconomic development, including the education sector. Application of Digital Learning Objects support learning, serving as a tool for distance learning arrangements and classroom. The quality of design in instructional materials is one factor that implies the motivation of students and support their learning, within this context, the creation of educational interactive multimedia applications should excel the content and good usability, while facilitating user interaction. The aim of this paper was to establish parameters for the creation and management of Digital Learning Objects.

As mamas de Angelina Jolie e as relações de corpo, cultura e comunicação no discurso da revista Veja

This article analyzes the representation made by Veja magazine about american actress Angelina Jolie about the news about her preventive double mastectomy wich she was submitted. Based on the reflections of Michel Foucault, Gilles Deleuze and Felix Guattari on discourse analysis this article does not cramp about the contributions of linguistics. These reflections contribute to the understanding of this fact within the media landscape to control and discipline the body.

Social Watch: espaço alternativo para a comunicação da sociedade civil global

The text aims to show how Social Watch alternative site contributes to the construction of world citizenship to publish proposals for non-governmental organizations (NGOs), identified with groups excluded from traditional means of mass communication. The structure of the site is analyzed and studied in depth one of its publications, the Bulletin of August 2014, using some resources from the methodology of the framing and content analysis. The analysis shows that, in fact, the site is presented as place where civil society can express themselves and collect public power projects and proposals to increase the global citizenship.

Comunicação pública para cidadania no avanço das redes sociais oficiais

The advancement in the deployment of social networks by governments can generate public communication initiatives, which may contribute to the strengthening of citizenship, understood as the exercise of the right to information about public management. This article describes results of research which assessed, through content analysis, the breadth and depth of information offered by the state government of São Paulo in news stories accessed through the social networks Twitter, YouTube, Facebook and Orkut which publicize purposes, lines of action and limits of public policies of immediate impact for citizenship, in the areas of welfare, health, education and environment. Results indicate that the analyzed sample contains, on average, from 28% to 40% of all information deemed necessary for the comprehensive and plural characterization of a public policy, according to the theoretical-methodological context of the research.

Meios de comunicação social de massa e a agressividade do espectador de futebol

The mass media have a decisive function in formation of opinion and conduct of population. Among those, the television is a vehicle with great power of spread of information. The objective this study is to analyze the influence of media on occurrences regarding the aggressiveness some participants involved in event soccer, while spectators. The subject's attitude is determined by predominant factors, among them the influences of social and cultural way in that lives, as well as, of the education and sporting influences that it affects. The problem of violence in the sport, in the case of soccer, it cannot be addressed for total responsibility of media. However, collaboration is indispensable, for aspect positive and/or negative, depending on the interest in subject. The models of behavior in television could influence the spectator's behavior for a learning process, for example, the use of the language. Therefore, it is indispensable to rethink the roads of television, their ethical conducts and to discuss the philosophical sense of the crisis. Because, to reject the mass media is to deny the reality and social transformations. The extent of the Physical education, above all in the school, is a fundamental space for the teacher to intermediate the meaning of the sport, in this case, the soccer-spectacle, in social context and their relationships with the media, enlarging the process civilization, so much inside as out of field.

Comunicação pública e acesso à informação: análise da atuação da SABESP em plataformas virtuais

This undergraduate research final paper analyzed the communication process carried out by the São Paulo State Water and Sanitation Company - Sabesp from the perspective of public communication, social capital and right to information theories. By monitoring Sabesp's institutional fanpage and website from 24 to 30 August 2015, it sought to assess the performance of Sabesp in disclosing public information on the context of the water supply crisis in São Paulo, concerning the fulfillment of requirements of the Right to Information Law (12.527/2011) and the need for interaction and dialogue between the institution and its stakeholders, taken as principles of public communication. The results suggest that digital media can enhance information flow and contribute to foster public relations and civic participation, but there are opportunities for Sabesp to improve communication and reach greater transparency

Comunicação rural pública no Estado de São Paulo: o caso da CATI

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC