Ilè Ase: a religiosidade afro-brasileira em Bauru

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Comunicação Organizacional e Mídias Sociais: o uso das redes sociais nas estratégias de comunicação

The growing concern of experts in organizational communication with appropriate business relationships with its various stakeholders through digital platforms causes an upgrowth on the number of studies on the topic of social media. The social network communication receives analysis in different approaches, ranging from behavioral changes to the instrumentalization of these tools for marketing, relationship and information exchange. The objective of this monograph is to make an exploratory study that relates to organizational communication and social media, and discuss how the theories can contribute to the optimization of communication mediated by specific platforms that bring with them opportunities for interaction and relationship in the digital environment

Novas tecnologias, comunicação especializada & assessoria de imprensa

This paper aims to discuss the influence of new technologies in the field of media, more specifically, within the press. The discussion will contribute on concepts that emerge from new technologies in the environment of cyberspace, acceleration time; cyberculture, besides raising discussions on the social sphere in relation to the democratization of information via the Internet and the interests of political and marketing, which permeates the universe of the press professional. The intention of this work is to create an agenda for discussion around new technologies and their influence in changing the paradigm of communication and its impact cibersocial. Finally, the discussion of new technologies as an auxiliary tool in the work of the communicator in contemporary times

Crítica em perspectiva semiótica: o caso de Barbara Heliodora

This research aims to analyze, based on the theories of French semiotics (or greimasian), the development of the critical text by Barbara Heliodora and drama criticism, a very popular genre in journalism and therefore of great relevance for scholars in the area. The corpus of this research will analyze nine texts by the author, giving priority to her early career (texts from 1957, 1958 and 1962) and her most recent texts (two from 2007 and one from 2010). The choice for greimasian Semiotics is justified because it is a methodology that provides all the necessary elements for interpretation of textual content and its relationship both in the business of the theater and journalism

Rolling Stone Brasil: aspectos de interatividade

The purpose of the present dissertation is to show the interactivity connections featured in a cultural journalism magazine's website through direct observation of its presented structure. The website chosen as object of study is Rolling Stone Brasil, April 2010 being the point of reference for analysis. Methodological support for such study has been culled from theoretical works on the principles that are necessary for the development of sampling in the observed structure. For this, are employed of concepts and strategies predicated by authors in the field of communications with emphasis on digital means is aplicated. The research indicates that the tools adopted in the website's structure comprise a potential of interactivity between the parties involved in the communication chain, and that the content therein produced may be considered as direct content of a web journalism structure

Entre o acadêmico e o jornalístico: análise da coluna de crítica literária Prosa de Sábado, do suplemento Sabático

The literary criticism was developed in Brazil in the period that comprehends the end of the 19th century and the beginning of the 20th century. During that time, the mean of dissemination of the criticism were the footnotes of the newspapers, places in which literature was discussed and the critics expressed their personal impressions about literary works with the objective of orientating the good taste of the readers. With the progressive evolution of journalism and of the newspaper's audience, the criticism columns became incompatible with the informative part of the periodicals, being transferred to the literary supplements, during a transition phase, until it was concentrated in the universitary field. This change in the paradigms of the production of criticism also caused a change in the profile of the literary critics and in the criteria to do the criticism. Before, if the critics were professionals that only needed to have enough erudition to judge the literary works, they turn into literature experts and need to use scientific methodologies in the literary analysis, while the cultural journalist begins to look at the events and literary works as products which belong to a market that needs to be reported. This research proposes studying and comparing the critics published in the column Prosa de Sábado, of the literary supplement Sabático, produced by Silviano Santiago, critic of an academic origin, and Sérgio Augusto, journalist critic, with the objective of identifying similarities and contrasts between them, and analyse the relation of this critics with their distinct fields of literary legitimation, as well as reflecting about the presence of the literary criticism and of the critics in the current press

Revista MPSIROCK: manual prático de sobrevivência independente

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Os invisíveis de Bauru

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Grande-reportagem “Cidadão eu sou”

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O trágico da leveza

This experimental project was in its effort to academic research to present a photographic essay as a product that represents the interpretation for the modality of social knowledge of journalism in creating an aesthetic directive in vogue for the expertise of fashion. For assigning meaning to photograph fashion templates proposed, a thematic representation of the object placed in a case study was lengthier and depth evidences of the catastrophic occurrence in the geographical context of Japan in March 2011

Efeitos e tendências dos processos de convergência nos modelos de produção jornalística: ecossistema, audiência, instituições e agentes locais em análise

The research aims to analyze the main changes in the concepts of the processes of production and consumption of news content information. The theoretical framework used will be the new consequent social, economic and technological paradigms of the current scenario of convergence of platforms, content and languages. The research aims to investigate the changes in the macro environment of journalistic production and, therefore, examine whether the local flow of news content meets the requirements of a new public consumption target set by the new Brazilian generations, composed of young people influenced by the cultures of computing, audiovisual communication and also by economic and cultural globalization. As expansion of the analyzes sought to verify the impact of these changes in the current models of traditional media, as well as the interference caused and trends in models of existing production. Also a case study is performed on this production flow in comparison with current market research of Jornal da Cidade (JC) of the city of Bauru (SP), the main media of the Grupo Comunicação. The intent of the approach will be to establish some preambles to assist in bringing the theory with the practical impacts on journalistic production, its agents, institutions and the workplace

Augusta: Rua de mão dupla

This project is about a book-report, which will discuss the Augusta Street in São Paulo, a place emblematic of the city, one of its biggest and most famous streets and that has been the scene of several transformations of the country. From the heady days of Jovem Guarda to the decadence of the inferninhos locus of prostitution and drugs. Currently the route passes through a dubious process of revitalization. Then comes the question of when life ceased to exist in Augusta and the desire to capture in words the transitory moment what is happening in this street. When you scroll through 3 km of the street you want to be seen as a flaneur, the two Augusta, one which lives on day and another whose life begins at night. Down the hills, draw a profile of one extraordinary street and lay bare the contradictions that make Augusta a two-way street

A pluralidade narrativa do cinema e a crítica negligente: estudo de caso : anticristo e melancolia, de Lars Von Trier

The cinematographic language is notedly plural and heterogeneous. There are many filmic elements that “narrate” all the time, in different ways. Besides enumerating some of them, this study seeks to analyse if the criticism is attentive to all of these tools or if it sticks only to some of them. It’s also reflects if this activity uses more objectives or subjectives aspects as basis for its conclusions. Here, a very specific field was chosen: the study is done by a comparative analysis of the reception of Brazilian’s and European’s criticism from two Lars Von Trier’s films, Antichrist and Melancholia. After explaining how the narrative elements are used in the cinema, it’s demonstrated that, in general, the criticism is negligent and does not analyze all of those tools. In some cases, the analysis of some elements is done in a superficial way, so others aspects can be highlighted

Identidade: Bauru

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É cesta!: treze jogadores, uma identidade

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