277 resultados para Luxo - Indústria


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After years of stagnation, the naval construction industry in Brazil has been experiencing a period of recovery caused by investments in the oil and gas sector and the implementation of governmental programs that aimed to regenerate it. However, efforts in learning and innovations are needed in order to reinsert the country in this activity and achieve international levels of competitiveness. Based on literature about learning processes and continuous improvement practices and their impact in the innovative and productive processes, this paper aims to identify the main tendencies, mechanisms and procedures to improve the construction and management processes in the Brazilian naval construction industry. The methodology used for the data analysis classifies obtained information from magazines and annals of congresses of the sector, according to the established analysis categories (phenomena). Such categories study information related to the productive and technological processes of the industry, the main internal and external relations of the industrial park, the management of resources and processes, policies, investments, etc. The data was collected in the period 2004-2010, and more than 500 registers that show a dominance of the investment phenomenon, especially in the increase of productive capacity, were catalogued. In addition to this, there is evidence of modernization in the manufacturing plan and the equipment, diverse forms of cooperation, implementation of human resources management practices and engineering or processes and products. Hence, a process of catching up governs and is guided by modernization and increase training in this industry.

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The aim of this research is to analyze the extension of changes in technological strategies of a group of Brazilian pharmaceutical companies, which we believe were induced by transformations in the institutional environment during the 1990s. Major institutional changes, such as the enacting of laws that recognized drug patents rights and fostered generic drugs market, have strengthened the market insertion and competitive position of these companies, what would enable an increase in research and development efforts in Brazil. In addition to the literature on technology strategy and drug industry, this study was based on interviews with six Brazilian pharmaceutical companies, all of which were ranked among the top national companies in the industry and have been considered in previous studies particularly active in the process of changing technological strategies. This research confirmed a significant intensification of technology efforts carried out by Brazilian drug companies. Nevertheless, the R&D intensity is still far below the global pattern and innovative impacts are slight.

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O presente trabalho busca trazer um olhar mais humano para a formação de jovens jogadores de futebol. A carreira é uma das mais almejadas pelas crianças em um país onde a educação primária ainda é deficitária. Soma-se isso à cultura enraizada na parte massiva da população de que estudar não é substancial. Deslumbrados pela fama e a importância dos jogadores profissionais, evidenciadas pela mídia esportiva e presentes na sociedade brasileira, estes garotos passam a buscar o mesmo para si, sem saber dos riscos e dificuldades que a carreira pode oferecer. Muitos deles esquecem-se da vida escolar e, caso não tenham sucesso na carreira profissional futebolística - o que acontece com a maioria, correm sérios riscos de ficarem marginalizados perante a sociedade. Este trabalho busca mostrar a visão de jovens que já estiveram envolvidos no universo das categorias de base do futebol e não prosseguiram no esporte, mas souberam priorizar os estudos e ter uma profissão alternativa. Mostra também depoimentos de profissionais que lidam com jovens que ainda alimentam esse sonho. Por último, traz notícias em geral do mundo do futebol de base

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The jurist Clovis Bevilaqua (1859-1944) was a privileged member of a political and intellectual elite in the context of the transition from the nineteenth to the early decades of the twentieth century in this country, having been a professor at the Faculdade de Direito de Recife, author of the Civil Code of 1917, consultant for the Ministério das Relações Exteriores and jurist of international prestige, and literary critic and author of law, philosophy and history.Their biographies emphasize the breadth of his legal knowledge, the merits of civil codification which was author and lifestyle humble and generous earning him the nickname "secular saint". However, the lawyer had the habit of collecting photos of himself and of his family and this behavior is characterized as a single vanity for his biographers. From four biographies of Clovis Bevilaqua, written by Lauro Romero (1956), Raimundo de Menezes and Ubaldino de Azevedo (1959), Noemia Paes Barreto Brandão (1989) and Silvio Meira (1990), we intend to discuss how these images are used to illustrate the trajectory of the jurist and corroborate the distinct narratives models.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Engenharia e Ciência de Alimentos - IBILCE

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Esse trabalho aborda a forma como os heróis são retratados atualmente no cinema pela indústria cultural e como se dá a divergência em relação aos heróis clássicos dos mitos gregos. O mito grego adotado como parâmetro para comparação e análise é o que narra a trajetória de Ulisses de volta para a ilha de Ítaca. O filme atual sobre o qual se desenvolve o estudo comparativo do herói no cinema é Capitão América - O Priemiro Vingador, adaptação dos quadrinhos da Marvel para o cinema em 2011, pelo diretor Joe Johnston. O mito surge nos começos de toda civilização, sendo visto como uma história sagrada, da qual tomaram parte os deuses ou seres sobrenaturais que participaram desses acontecimentos. O mito surge nos começos de toda civilização, sendo visto como uma história sagrada, da qual tomaram parte os deuses ou seres sobrenaturais que participaram desses acontecimentos

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This work aims to study the luxury and discuss their applications in business, through the vision of a public relations professional. The author believes that luxury is based on high product quality at all stages that involve the co nsumption of this, and public relations professional is able to show how to use because it is trained to recognize and communicate with the most different audiences. Therefore, understanding the concept of luxury not only as a market, but guiding values in contemporary society, and from this concept of questioning, seeking to apply it, becomes, as proposed in this paper, a goal for any company want to keep the market through customer acquisition

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Design - FAAC