Páginas da copa: o mundial do Brasil na Folha de S. Paulo e Estado de S. Paulo

O futebol nos dias de hoje representa algo muito maior do que um exercício físico ou uma atividade de descontração. Ele desempenha um papel dentro da sociedade que extrapola as perspectivas do jogo. Reduzir a análise sobre o futebol profissional apenas ao aspecto lúdico do esporte também diminui a concepção sobre o que ele realmente representa. Nos bastidores do espetáculo futebolístico existe um universo de atos políticos que abrangem diversas esferas do poder que por sua vez auxiliam na execução do esporte como um evento esportivo com milhões de espectadores. Uma das razões para que o âmbito político do esporte seja menos conhecido do que as táticas dos técnicos ou dribles dos jogadores é a cobertura feita pelos meios de comunicação. No decorrer de sua existência, o futebol se transformou em um evento globalizado que envolve em sua órbita muito mais do que apenas o aspecto esportivo. Com os anos, o esporte foi se firmando em diversos países como produto cultural e até mesmo ferramenta política. O que se vê contudo é a sobreposição midiática do jogo sobre a sua verdadeira estrutura. O entretenimento trazido pelo esporte ganha as páginas enquanto o jogo político que sustenta a realização do mesmo recebe uma atenção mais discreta das mídias. A proposta deste trabalho é analisar como foi feita a divulgação de notícias referentes à Copa do Mundo de 2014, que será realizada no Brasil, nos jornais Folha de S.Paulo e O Estado de S. Paulo durante o ano de 2012 através dos seus cadernos de esportes. O objetivo é compreender qual é o teor e a intensidade da cobertura sobre os fatos políticos que ajudam a dar forma ao evento mais importante do futebol. Acontecimentos desta proporção exigem preparação do país, o que implica em um trabalho em conjunto entre o Governo Federal e FIFA. Pretende-se analisar a contextualização feita pelos jornais em relação ao esporte ao seu aspecto esportivo, podendo...

O sublime e o problema da modernidade em Pedro Kilkerry

Current paper discusses manifestations of the sublime in Pedro Kilkerry´s poetry as one of the distinguishing characteristics within the Parnassian orientations predominant in his cultural context. The particular way that Kilkerry employs the sublime´s expedients demonstrates the dialogue of his poetry with Romantic ideals, whose traits in his lyrical stance are directly linked to Symbolist influence, far from traditional Parnassian models. The sublime in Kilkerry develops through an elliptical and suggestive language that demonstrates the impossibility of the ideal being directly expressed and shows the affinity of his poetic work with the idealist crisis that marks post-Romantic poetry and provides the basis on which the poetics of Modernity is structured. The poetry of Pedro Kilkerry develops within a complex zone of convergence between the models provided by the Parnassian aesthetic, Romantic idealism with an atavic presence to Symbolism, and the search for new answers to old idealistic concerns. The meeting of these three conflictive currents, perceptible in the manifestations of the sublime in Pedro Kilkerry´s poetry, demonstrates his lyrical sensitivity to the trends of Modernity.

A revisão das antinomias na psicologia: do racionalismo cientificista ao estruturalismo

In this essay, we sustain the idea that structuralist thinking is part of spontaneous criticism against the reductionisms that surround psychology. We depart from the radical split-up between the scientific viewpoint and that of metaphysics, expressed in the end-19th century scientific psychology projects. Next, we highlight the importance of the structuralist perspective in the review of the antinomic relations between the subjective and objective, operated at the heart of psychology throughout the 20th century. We show that the rejection of unilineal causality in favor of network causality curbed the advancement of unilateral or reductionist theories in psychology. Moreover, we consider the idea of structure as a point of convergence between psychology and philosophy. More than its explanatory nature, the notion of structure reveals an epistemological register capable of re-approximating psychology to the relativization of the ideal of scientific neutrality. The importance of structuralist thinking in psychology makes us consider the history of psychological knowledge as a type of research that belongs to cultural history.

Eça de Queirós na Gazeta de Notícias (Rio de Janeiro): a função social do jornal

There will be a review on the collaboration of Eça de Queirós in Gazeta de Notícias (Rio de Janeiro-1880-1897), written directly to the Brazilian public. In some of these texts Eça makes reflections on the mediation that the newspaper plays in society, particularly in southern Europe. We believe that in these texts there are manifestations and traits of doctrinal-programmatic nature, metalitterary aspects and also a kind of history of occidental press. These press texts are now gathered in Textos de Imprensa IV – da Gazeta de Notícias, which includes the volume critical edition of the works of Eça de Queirós, coordinated by Carlos Reis. The study of these texts will contribute to the analysis and interpretation of his fiction and journalistic works.

A dialética da malandragem revisitada em O Xangô de Baker Street

Using the concept of influence, well explored by Sandra Nitrini (2000), the purpose of this study is to verify the characterization of the main characters of O Xangô de Baker Street (1995) and Macunaíma, o herói sem nenhum caráter (1928) – Sherlock Holmes and Macunaíma – as rogues in their novels, heirs to the Spanish picaresque, a genre that has taken on new meaning in Brazilian literature, as pointed out since the 1960s by Antonio Candido in his famous essay “Dialética da malandragem” (2010). With these theories, we analyze the composition of the tricksters, whose starting point is the question facing the country, the Brazilian. Although the distances in time and style of separating the protagonists created by Jô Soares and Mário de Andrade, we have noticed the interesting procedure of re-creation of the renowned English detective created by Arthur Conan Doyle and the reinterpretation of aspects of Brazilian folklore a convergence of interests with regard to representation of the national character.

Diferença entre as espécies de Timbó (Derris Spp., Fabaceae) de diferentes regiões da Amazônia no controle da Musca domestica L.

The roots' powder of timbo species collected in different regions of Amazonia that were tested in larvae groupings, didn't produce differential significative effects in two strains of Musca domestica. The two species with the greater number of plants used in the trial were Derris urucu and Derris nicou; the individuals from the species came from regions considered as "forestal refugies" during the Amazonian pleistocene. Among each species the plants varied since that inefficient to control, until plants lethals to the fies. This differential capacity for larvae control among plants of the same species, originated from different regions, suggests that both species had their populations isolated, during the quaternary epoch. In regions or "forestal refugies", where both species were represented, D. urucu was superior to D. nicou in the capacity to control larvae. While among plants from F region (Peruvian-East refuge) of the State of Acre, the two species had convergence in the values of damage to larvae groupings. Among the another species, Derris sp. (yellow timbo or watermelon timbo) didn't show differences in larvae control between samples from the two regions; while the species that was introduced in the Amazonia Denis elleptica showed damage in the larvae groupings similar to the most effective plants of D. nicou and D. urucu.

Folhetins teatrais e transferências culturais franco-brasileiras no século XIX: questões de uma edição da Semana Lírica de Martins Pena

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Professores que ensinam matemática e a inclusão escolar: algumas apreensões

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Dinâmica das transformações de intercâmbio de intervalos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A visceral azulejaria de Adriana Varejão

Pós-graduação em Artes - IA

A articulação entre política externa e política de defesa no Brasil: uma Grande Estratégia inconclusa

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Marketing 3.0: a sinergia entre marketing e as relações públicas

This paper aims to discuss the influence of the Public Relations professional in the current market environment, where the client's relationship with the organization is visibly marked by greater freedom of the latter in the decision of buying. The importance of the work and vision of this professional can be observed trough the paths marketing area had been taking, like the appearance of Marketing 3.0. In this paper the intention is to study the paths who lead to the convergence of both areas and in what way both professionals can allied their knowledge aiming to succeed in the market, without ignoring the fact that the results will be better and better the more genuine is the philosophy of respect for the client practiced by the organization and its employees

New readers, new reading skills and meaning: challenges for media and information literacy

Recognizing the importance of developing the information and media literacy in contemporary society, this article discusses the scenario of hybrid languages born on cyberspace, hypertext and the new types of readers who interact with information, now disseminated by digital media. As theoretical references authors such as Lucia Santaella, we develop arguments that present the headquarters of language and thought within a semiotic support. Matrices help to understand the phenomenon of hybrid language in hypertext. Therefore, we emphasize that the development of skills associated with the new reading environments propitiated by the virtual environment requires the understanding of language, which is one of the concepts used within the media and information literacy (MIL) proposal of Unesco, which combines the two concepts and skills of information and media literacy. It is hoped that this article motivate scholars and practitioners of education and information to take responsibility to educate for information environments that arise with new media and technologies, emphasizing the issue of reading and language.

Dinâmica secular rotacional de corpos tri-axiais: expansão de V em ressonâncias de primeira ordem

Consider a finite body of mass m (C1) with moments of inertia A, B and C. This body orbits another one of mass much larger M (C2), which at first will be taken as a point, even if it is not completely spherical. The body C1, when orbit C2, performs a translational motion near a Keplerian. It will not be a Keplerian due to external disturbances. We will use two axes systems: fixed in the center of mass of C1 and other inertial. The C1 attitude, that is, the dynamic rotation of this body is know if we know how to situate mobile system according to inertial axes system. The strong influence exerted by C2 on C1, which is a flattened body, generates torques on C1, what affects its dynamics of rotation. We will obtain the mathematical formulation of this problem assuming C1 as a planet and C2 as the sun. Also applies to case of satellite and planet. In the case of Mercury-Sun system, the disturbing potential that governs rotation dynamics, for theoretical studies, necessarily have to be developed by powers of the eccentricity. As is known, such expansions are delicate because of the convergence issue. Thus, we intend to make a development until the third order (superior orders are not always achievable because of the volume of terms generated in cases of first-order resonances). By defining a modern set of canonical variables (Andoyer), we will assemble a disturbed Hamiltonian problem. The Andoyer's Variables allow to define averages, which enable us to discard short-term effects. Our results for the resonant angle variation of Mercury are in full agreement with those obtained by D'Hoedt & Lemaître (2004) and Rambaux & Bois (2004)

Relaxação e decaimento para pontos de equilíbrio em mapeamentos não lineares unidimensionais

We investigate in this work the behaviour of the decay to the fixed points, in particular along the bifurcations, for a family of one-dimensional logistic-like discrete mappings. We start with the logistic map focusing in the transcritical bifurcation. Next we investigate the convergence to the stationary state at the cubic map. At the end we generalise the procedure for a mapping of the logistic-like type. Near the fixed point, the dynamical variable varies slowly. This property allows us to approximate/rewrite the equation of differences, hence natural from discrete mappings, into an ordinary differential equation. We then solve such equation which furnishes the evolution towards the stationary state. Our numerical simulations confirm the theoretical results validating the above mentioned approximation