A concepção de desenvolvimento, pobreza e políticas sociais no pensamento de Amartya Sen

Este trabalho tem como objetivo demonstrar as ideias revolucionárias do economista ganhador do prêmio Nobel, Amartya Sen. Seus ideais e sua historia de vida contribuíram para uma visão da lógica econômica de forma mais social. O trabalho realizado nesta Monografia ocorreu através de revisão bibliográfica, destacando a perspectiva da pobreza, do desenvolvimento e das políticas sociais de forma mais humana, levando em consideração as capacidades dos indivíduos em detrimento de medidas puramente relacionadas com a variável renda

Relações públicas e mídias sociais: o desafio de construir relacionamentos na era da hiperconexão

This proposed project is to analyze the strategies for building and maintaining relationships, as well as the possibilities of intervention of the public relations in the virtual world. For this purpose, we used the multicase study of beer brands - Devassa, Nova Schin, Heineken, Skol and Brahma - to verify their roles in the communication process in their social media channels. Analyses were based on communication theories covering concepts such as the Excellence in Public Relations, the questioning about the definition of public flashing and discussion about the processes of interaction mediated by the Internet. The evaluation of the channels covered the period of 30 days and that the end of the checks it was found that most brands promote specific actions with surface interconnections between media channels, referring only to the effectiveness of social networks like Twitter, Facebook and Orkut in order to consolidate of relationships

Relações públicas e o consumidor: comunicação organizacional nas mídias sociais

The objective of this study was to find and discuss the possibilities of action of a public relations professional in social media, taking as an example, the most popular, Facebook and Twitter, to work the organizational communication with the public consumer. Social media are gaining more followers, who are seeking information on companies before consuming your products or hire your services, getting attention for any kind of promotion or crisis of this organization. We saw how public relations mediate communication between company and consumer, being responsible for the clear, objective and correct posting of your organization in social media

Eu posto, tu compartilhas, ele curte: relações Públicas para as novas redes de influência nas mídias sociais

The web has emerged as an important media. For the first time, people are highly connected, and users start to have lots of possibilities for expression and collaboration. Internet users contribute more and more to influence the preferences of your contact network. Organizations are beginning to discover that the power of influence networks is becoming more efficient than traditional marketing: people believe in what other people say, peers believe in peers. There is a new actor who builds preferences, who is constantly active in communication: the customer who narrates, on social networks, his experiences with a product, and makes his contacts become loyal customers or the most ardent critics of an organization. Transforming followers into disseminators is one of the biggest challenges of organizations in social media. Because of this, more and more companies have to plan communication strategies based in what customers think, desire, understand and discuss in these new places

Comunicação Organizacional e Mídias Sociais: o uso das redes sociais nas estratégias de comunicação

The growing concern of experts in organizational communication with appropriate business relationships with its various stakeholders through digital platforms causes an upgrowth on the number of studies on the topic of social media. The social network communication receives analysis in different approaches, ranging from behavioral changes to the instrumentalization of these tools for marketing, relationship and information exchange. The objective of this monograph is to make an exploratory study that relates to organizational communication and social media, and discuss how the theories can contribute to the optimization of communication mediated by specific platforms that bring with them opportunities for interaction and relationship in the digital environment

Oralidade e eventos de letramento relacionados à leitura: práticas sociais constitutivas da escrita

This research is the result of a senior research project and longed to verify if the ways of child‘s participation in orality in classroom and the literacy events related to reading would make possible to child construct a discursive relation with the writing. Besides it investigated the conception of 20 teachers from second year from primary school about orality and literacy and also identifies which theory purposes could be discerned in one of these teachers exercise. The methodology used was the qualitative approach, with exploratory- descriptive character, and based in system of references methodological of bibliographic research and collecting of facts research. The corpus of this research constituted in deflagrate element that stimulated the search for methodology answers which could clear the possible essence of set of problems evidenced. The results indicated that the ignorance of some basic conceptions that imbricate in teaching Portuguese language, principally in orality development, reading of writing by some individuals was alarming component parts, since many of them mediate the teachinglearning process of numberless individuals. Considering that orality and literacy play fundamental function in social interactions, this research has the intention to contribute for teacher‘s continuous formation, just as help them in development of students‘ linguistic competences, and elucidate them about the importance of literacy, besides to make public the more recently theoretical subsidies about this subject

Economia solidária e tecnologias sociais: mediação para a emancipação social de grupos autogestionários

The goal of this paper is to critically analyze the practices developed by Solidarity Economy and to merge them with social technologies, aiming to achieve social transformation of popular groups. This transformation consists in the empowerment of those groups in means of work organization, considering their self-management and also the development of techniques and technologies utilized. Based on the understanding that technical development has no neutral character and it follows linearity within society, a discussion around the forms and uses of technology is conducted here, aiming at the perspective of changes in technologies’ development and also assigning social character to them. To think of social technology requires us to consider the space in which it is inserted, once it refers to a collective demand that belongs to self-managed groups. Therefore, to intent beyond self-management work, new productive forces are discussed here, and also the analysis and adhesion of an alternative technology for popular cooperatives

A participação dos movimentos sociais na disputa pela água no Pontal do Paranapanema

É da disputa histórica pela posse da terra no Pontal do Paranapanema e dos conflitos daí desdobrantes que vem à tona as cifras marcantes das terras improdutivas e devolutas e, mais ainda, o descrédito em relação à Reforma Agrária e a negativa a qualquer possibilidade de acesso à terra, tais como a política de assentamentos em vigência, mas totalmente enfraquecida e desprestigiada. É nesse cenário que a apropriação da água ou sua privatização comparece como preocupação. A iniciativa do Movimento dos Trabalhadores Rurais Sem Terra (MST) em implantar um projeto de piscicultura, via o sistema tanques-rede para a subsistência e também como fonte de renda, nas águas represadas pelas UHEs enfrentará uma série de empecilhos e travagens de ordem burocrática, política e econômica. Além de despertar para a importância de discutir o a privatização e a mercantilização da água no século XXI, e a expansão da aquicultura no Brasil nos últimos anos, pretendemos identificar e analisar as dinâmicas espaciais e as disputas pelo acesso à água no Pontal do Paranapanema

Banco de microrganismos associados a insetos sociais

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Rafard (SP) e a cultura da cana-de-açúcar: considerações sobre a urbanização e as relações sociais

We intend to expose this paper a brief review about the social factors that include the capitalist system. Having the city of Rafard as our focus of study, we are going to analyze how agribusiness and migration have great political significance in this small town, and still are determining factors for socio-cultural training of its citizens, as well the formation and economic development of their own city. We are going to observe how a town with only 8.599 inhabitants is subjected to the laws dictated by capital through the interference of a large sugarcane agro industrial production unit present in its territory

Relações Públicas e as ferramentas de análise das Mídias Sociais: uma parceria de sucesso

This paper aims to analyze the social media monitoring as a specific instrument of Public Relations. Indeed, in the current context this is the most suitable professional to establish the relationship between organizations and their online audiences. Its function is to be manager of communications, mediating and instituting relationships, caring image and reputation of the organization and conducting strategic planning. This case study sought to monitor the Virada Cultural de Bauru through social media's own audience. For this purpose, two types of free tools - Socialmention and Topsy - sustained the diagnosis that turned data into information to be used by this professional communication. The balance shows the power of social media and how they are able to reflect the wishes of consumers, providing often the necessary tools for an efficient communication