233 resultados para crise de imagem


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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Pós-graduação em Economia - FCLAR

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The aim of this research was to study dental caries and the image of infant about dentists. Were selected randomly, 92 students from a two publics schools and 88 from a two privates schools, in the city of Araçatuba, São Paulo State. The children to answer a questionnaire composed of 13 questions and to make a drawing to represent a dental caries. The results were accomplished by using the statistical analyses “ Qui-square “ test and the “ Fisher “ test. The drawings were analyzed by a specialist psychologist. We concluded that the image about the dentist, for the children, is highly favorable and most of them know what it is the dental caries and how it is caused.

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Entre as diversas anomalias dentárias, a giroversão dental constitui uma anomalia de grande prevalência, na qual o dente realiza rotação em torno do seu próprio eixo. No exame radiográfico panorâmico é possível verificar a presença de giroversão, porém, quando a dinâmica de giro do eixo do equipamento não coincide com a curvatura da maxila e mandíbula, a imagem dos dentes apresenta-se girovertida ou com apinhamento dental. O presente trabalho teve por objetivo avaliar se as giroversões dentais presentes nas radiografias panorâmicas são verdadeiras ou apenas “virtuais”. Foram selecionadas 71 radiografias panorâmicas com imagens sugestivas de dentes girovertidos, de pacientes que também possuíam a documentação da cavidade bucal por fotografia e modelo de estudo. A média de idade dos pacientes avaliados foi 15 anos de idade. A imagem radiográfica panorâmica, fotografia e modelo de estudo foram avaliadas por um único examinador. Na avaliação das radiografias panorâmicas foram encontradas 246 dentes girovertidos. Porém, ao avaliar a fotografia e o modelo de estudo destes pacientes comprovou-se apenas 127 dentes com giroversão. Estes resultados indicam uma correspondência clinica/radiográfica de 51,4 %, ou seja, 48,6% das giroversões identificadas radiograficamente, eram “virtuais”. Pode-se concluir que o diagnóstico de giroversão dental utilizando a radiografia panorâmica deve ser confirmado pelo exame clínico para evitar diagnósticos falsos positivos.

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Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

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The aim of present work is the interpretation of a Coca Cola soft drink advertising image that is shown on a billboard in the city of Presidente Prudente, in São Paulo state. The billboard shows a scene of the video titled Happiness Factory which was presented on television in 2008. Decoding this kind of image, which is integrated to the theoretical and methodical option, favors the visual perception of shapes and their meanings as a reading of the image and the inclusion of the studies of phenomenology of cultural geography to the social reality could reveal some other dimensions, such as the symbolic, the imaginary, the aesthetic ones.This fact will contribute to widen the social trait of Geography and it represents our object of study.The reading will be done after some reflexion on the function of an external advertisement, that is, within the urban context of Presidente Prudente when refering to billboard being studied. It will also be discussed the importance of becoming a critical reader when interpreting advertising messages presented by the communication means in general.

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Investimentos em Pesquisa, Desenvolvimento e Inovação são as formas mais eficazes para se tirar e manter países fora da recessão [1]. Nesse artigo, vamos avaliar o impacto da crise de 2007/2008 sobre os investimentos diretos estrangeiros1 na América Latina em Pesquisa e Desenvolvimento, procurando entender porque os investimentos em alta tecnologia são tão baixos na região, uma vez que seriam uma forma bastante eficaz para o desenvolvimento regional.

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The aim of this study was to evaluate the level of physical activity confronting to the real and ideal body image of 65 individuals of both gender (27 women and 38 men) aged between 18 and 37 years old, all students of a Physical Education College of Santo André´s City - SP. The instruments used were the International Physical Activity Questionnaire, Short version (IPAQ, 2005) and Test for assessment of Body Image proposed by Stunkard et al., (1983) and adapted by Marsh and Roche (1996). According to the results, male subjects are more actives compared with female, as well as for the real and ideal body image males showed no significant difference, however, the females showed differences between the real and the ideal body image, between the gender no significant differences existed on the real and ideal body image. We can conclude that the students of this Physical Education College mostly presents in moderate or high level of physical activity, showing that the male are pleased with the real and ideal body image, and for a willing female body silhouette thinner ideal than real, with no significant differences between genders, and thus leading us to believe that the physical education College lead the students to experience practical activities becoming them lifestyle most active in search of a better quality of life and wellness.

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This text reflects on the techniques and the process of image production and its artistic composition to digital television in high defini- tion, whereas the 4:3 and 16:9 formats will exist until shutdown of the analog signal. Within this period, consumers of television programming that have analog receivers will continue to see the images in 4:3 format. That fact determines that the productions in high definition, while capturing images with larger viewing area and have high contrast ratio (>1000:1) must be main- tain the elements of visual storytelling within the smallest area and with the contrast ratio of the analog tv (30:1), at the risk of distorting visually the messages produced by the directors.

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In bodybuilding, sport that emerged in Brazil in the 70s, competitors are judged by physical appearance, size and muscle definition. The present study aimed to assess dietary intake, supplement use, and it also investigated body image perceptions of bodybuilders. Practitioners of three different gyms in the state of São Paulo participated in the study. They filled the anamnesis form containing data on food consumption and intake of supplements and also answered a questionnaire on the perception of body image (Satisfaction Scale with Body Appearance). The study showed a considerable food inadequacy with an average of carbohydrate intake of 41.84% ± 10.88%, of lipid, an average of 18.96% ± 6.40% and of protein 39.20% ± 10.41%. In pre-competition, the average of daily carbohydrate intake is reduced to 22.69% ± 12.34%, the lipid increases to 25.68% ± 14.0% and the protein increases to 51.63% ± 10.28%. It was observed that all individuals take some sort of supplement. Considering the perception of body image 60% of the appraised are fully satisfied with the muscular appearance and 40% has greater risk of developing vigorexia. As the bodybuilder has rigid dietary control, it is important nutritional monitoring. So it is necessary a better identification and guidance of risk groups for the development of body image disturbances through specialized professionals such as dieticians, psychologists and coaches for success training, aiming at physical and mental well being of the athletes.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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For decades the Companhia Tróleibus de Araraquara was a national reference in public transportion, but in recent years it is in a process of bankruptcy and scrapping, characteristics of privatizing processes that has been occurring worldwide since the rise of neoliberal ideas. This monography is centered on the finance analysis of CTA to investigate what reasons led the public company to come in the current financial scenario, what are the interests that exist to privatize a public company and which consequences the sale of the of public companies have for a country of subordinate capitalism like Brazil. Most Brazilian cities are in an urban collapse due to the lack of public policies for public transportation and bulky incentives for private transportation. Furthermore, this monography aims to contribute for the study of urban mobility and point out if privatization is a way to improve life in the cities

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This work aims to present an analysis of the Minha Casa Minha Vida, proposed by Lula's government in 2009, highlighting their main impacts for the country in the period following the international financial crisis of 2008, in addition to demonstrating the perception of different inserted agents in context. We argue that the Program implementation was a strategy for the country to overcome the crisis, moving the economy to stimulate consumption, investment and job creation. This work also analyzes the Lula government, responsible for program implementation, and seeks to show its characteristic points that led to the success of the Minha Casa Minha Vida. Finally, we demonstrate that the 2008 crisis has a side still little explored, that goes beyond the economic data that generated and can be regarded as the mainstream economic thinking crisis

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O futebol é uma das modalidades mais praticadas no mundo. Atualmente, estima-se que se tenha cerca de 3,5 bilhões de praticantes desta modalidade, sejam eles de forma profissional, ou no âmbito do lazer. Por consequência, o futebol torna-se um grande influenciador do comportamento social de crianças e adolescentes, transmitindo elementos para interpretação do mundo, confrontando, muitas vezes, com a escola e a família na formação de valores. Através das mídias, o futebol é disseminado mundo afora, por meio de transmissão de jogos, cobertura de campeonatos, programas exclusivos de futebol e publicidade, em que são exploradas as imagens dos atletas para venda dos mais variados produtos. Sendo assim, o objetivo desse estudo se pautou num levantamento, em que foram analisadas propagandas publicitárias nacionais ocorridas nos meses de Junho, Julho e Agosto de 2014, em mídia impressa, buscando compreender o tipo de publicidade exercida e quais jogadores ficaram em evidência. Para isso, a metodologia deste estudo foi do tipo qualitativa e descritiva, em que realizou-se uma análise documental acerca dos principais referenciais da área investigada, como reportagens e propagandas em jornal (Folha de São Paulo) e revistas (IstoÉ e Veja). Os resultados obtidos culminaram em três categorias temáticas, sendo elas: atletas atuais x atletas antigos; atletas cobertos x desnudos: corpos que são vendidos?; e tamanho da publicidade e relação com o megaevento. Na primeira categoria, viu-se ambas as gerações tiveram suas imagens associadas a atletas campeões, como forma de incentivo à busca do hexacampeonato. Na segunda categoria, verificou-se que os corpos dos atletas vendiam mais que produtos, vendiam status, eram retratados como símbolos a serem alcançados. Por fim, na última categoria, foram encontradas evidências que tanto o tamanho quanto as características das publicidades foram distintas no decorrer da Copa do Mundo...