As figurações da morte e da memória na poética de Manoel de Barros

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Entre o claro e o escuro: uma poética da angústia em Saramago

Pós-graduação em Estudos Literários - FCLAR

Um estudo sobre a influência do sistema de gestão ambiental ISO 14001 sobre a imagem de organizações industriais e o papel das relações públicas

The consumers' requirements are constantly growing, as well as the concern for the environment. Considering this change of scenario, industrial companies started paying more attention to environmental issues and decided to resort to solutions such as the adoption of the Environmental Management System based on the ISO 14001 model. It is believed that the adoption of this model changes the organizational image, both internally and externally. This possible change was the focus of this research, considering that many publics related to certified companies may have the wrong idea about what being a green company really means. The objective of this study is to verify, through a survey research, the relation between the Environmental Management System based on ISO 14001 with organizational image of Brazilian firms. At first, this paper presents a theoretical review on Environmental Management System, IS0 14001, Organizational image, green Marketing, Greenwashing and Public Relations. Next, the research method is presented, as well as the results obtained through theoretical study, the research application and data analysis, and a brief analysis of the Public Relations' role in the organizational environment at issue. Finally, it presents the results obtained by tabulating the questionnaires, analysis of related data, and consideration about these

Poética do surrealismo: uma leitura de Campos de Carvalho

In this article we analyze how the character of the story-teller is build up as a fictional creation in the novel Vaca de nariz sutil (1961) by Walter Campos de Carvalho (1916-1998). We associated the building process of the narrator-character to the poetic of the surrealism, process which brings a fragmentary feature to the writer’s language, and reflects a search for some coherency in a given chaotic environment, wherein space itself becomes the role of a dialogue between identity and representation of the real in the construction of the narrative analyzed here.

Êxtase enfermiço: neurose e a poética da transcendência em Cruz e Sousa

This article is a discussion on the vision of transcendence peculiar to the poetic of Decadentism and considers the reference offered for the Cruz e Sousa´s poetry. We call poetic transcendence the search for Ideal and for broke the barrier of usual perception by the poetic work. Among the romantics, the transcendence was search for many ways; one of them was the sublime ravishing. In the Symbolism/Decadentism, the transcendent ravishing finds its opposite – the fall. The Cruz e Sousa´s poetry illustrates this new leitmotiv which have rise in the center of Modernity.

Caso de Poesia (Antônio Carlos de Brito, vulgo Cacaso)

This paper deals with characteristically anti-authoritarian aspects of Antônio Carlos de Brito’s work, alias Cacaso (1944-1987). It aims to provide evidence on his peculiar poetry writing exercise, which incorporates political and aesthetic tensions into its own language, rather than just refer to them. By anchoring in a poetics of everyday life and by being engaged in a dialogue with Brazilian literary tradition, Cacaso manages image, tone and emotion in order to instantly illuminate the impasses of his generation.

Estratégias do desejo: amor e erotismo na obra poética de Cristina Peri Rossi

This work discusses some of the most representative poems of Uruguayan writer Cristina Peri Rossi (1941 -), compiled in the book Poesía reunida (2005), by analyzing the exploration of recurring themes, like love and eroticism. The proposed analysis will feature the theoretical support of the works of Georges Bataille (1987) and Octavio Paz (1993).

A Poética do amor em O Romance da Rosa

We aim with this article to analyze the poetics of love in The Romance of the Rose. We think that Guillaume de Lorris’s conception of love is associated with the flourishing of the French courtly society of the XIII Century, and that Jean de Meun’s conception of love is a result of the decline of this same society. Behind the virtues offered by Guillaume to the medieval lover we find the notion of courtesy, of the art of living in society, the understanding of the poetry as a form of ethics, and the medieval poetic of desire – intimately associated with the religious mysticism appeared from the XI Century and with the troubadours’ poetry. Jean is more influenced by the Ovidian tradition of thinking about the causes and effects of love. In the first part of the poem, Guillaume idealizes the conquest of the Rose; in the second, Jean describes the cueillette of the Rose, which could be read as a rape, in an allegorical way. It is this tension between different conceptions of love in a same poem that makes possible a better comprehension of the ways people used to think and feel in the Middle Ages.

O espaço urbano como construção poética do sujeito

This is a critical and analytical study about some poems written by the Brazilian poet Fábio Weintraub concerning the construction of the poetic space as a critical and poetical view of the subject. The lyric aspect in the poet's work is objective and sensitive towards urban scenes in which all the objects play a role as images of the cities' routine, in which space is performed as the drama of the subject who sees the scene.

Moda e literatura: a poética do vestuário em Macedo e Alencar

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Imagem organizacional e contação de histórias: um estudo sobre o uso do storytelling como recurso estratégico de comunicação

With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format

Refinamento geométrico de contornos e cumeeiras de telhados de edifícios extraídos de dados laser com uso de imagem aérea

In this paper, a method is proposed to refine the LASER 3D roofs geometrically by using a high-resolution aerial image and Markov Random Field (MRF) models. In order to do so, a MRF description for grouping straight lines is developed, assuming that each projected side contour and ridge is topologically correct and that it is only necessary to improve its accuracy. Although the combination of laser data with data from image is most justified for refining roof contour, the structure of ridges can give greater robustness in the topological description of the roof structure. The MRF model is formulated based on relationships (length, proximity, and orientation) between the straight lines extracted from the image and projected polygon and also on retangularity and corner injunctions. The energy function associated with MRF is minimized by the genetic algorithm optimization method, resulting in the grouping of straight lines for each roof object. Finally, each grouping of straight lines is topologically reconstructed based on the topology of the corresponding LASER scanning polygon projected onto the image-space. The results obtained were satisfactory. This method was able to provide polygons roof refined buildings in which most of its contour sides and ridges were geometrically improved.

Estudo sobre a construção da imagem de corpo feminino na revista Women's Health

The human being and consequently the human body is a subject that opens a range of possibilities for research in Physical Education study it never hurts and issues facing health helps us understand the paths chosen by the company. Women are targeted exposure and cult of the body and it is not uncommon to search for tips on how to have the silhouette of dreams through magazines that provide recommendations for achieving this purpose. The objective of this study aims to examine some concepts of body image, body and health, targeting study two books originated from the women's magazine Women's Health . Evaluate strengths and possible dangerous points of information. Through these studies we noted the importance of understanding the role of body image in the design to be healthy and yes we found studies that are presented in the magazine, good contribution, but there is also information that must be analyzed carefully, as not to prejudice the reader . We suggest further studies in this area to a greater understanding of topics covered in this work

Imagem corporal e ginastas: pesquisas e publicações no Brasil. -

The present study emerged from discussions of the Grupo de Estudos e Pesquisas Pedagógicos em Ginástica (GEPPEGIN), from UNESP/RC, and had the intention to understand and analyze the existence and discussions on Body Image and Gymnasts in researches and publications over the last decade (2003-2013) in Brazil. Body image refers to the mental representation of the body, structured according to the world. It is known that cultural and social pressures have been imposing an ideal body model and generating consequences as body dissatisfaction. Therefore, this study aims discuss the body image of Artistic and Rhythmic gymnastics' athletes. The choice of these modalities is justified by the fact that they are directly related to body image, especially the issue of the necessity of low body weight, beyond the relationship of complex movements and the need of good body awareness (BERRY; HOWE, 2000; KERR et al., 2006). For the development of this qualitative research, a documentary survey were conducted over the last decade (2003-2013) on Body Image and Gymnasts, focusing on researches of strictosensu postgraduate programs, recognized by CAPES, and scientific papers published in journals indexed in Brazil and classified in Physical Education Qualis. For categorization of information related to the theme, was used the organization by the units of analysis proposed by Laville and Dionne (1999). Based on the studies analyzed, perceive a dissatisfaction with body image to most participants from all studies, being athlete or nonathlete. Vieira and colleagues (2009) assume that the body pattern required for performance on competitive Gymnastics is close to the aesthetics of slim body served as body pattern for girls/teenager