Boca a boca on-line: um estudo sobre a Gestão da Comunicação na Internet

Researchs about consumer behavior show influences coming from a lot of fonts. Among them culture, social class, personal influence, family and consumer situation. Personal influence it’s the font object of this research. Personal influence can define what a consumer will buy or will not buy, especially with closer friends. Normally people got the information and transmit to him group, him family, making some difference in the opinion of this people. Ten years ago we were i………..by a dozen of friends. In these days, we have more facility to communicate and more facility to receiver information trough internet. Our personal influence extended from our closest friend to the world wide web group. That’s why company’s must to know what the consumer is speaking on internet

Estudo da usinagem por torneamento de ligas de alumínio

The non-ferrous materials have got so many mechanical, physical and chemical advantageous properties so that is provided to them consolidated position in industry. In this context, aluminium alloys have been seen a lot on many applications of engineering areas – specially on automotive, aeronautical and aerospace due to their main properties such as low density, high corrosion resistance, favorable structure weight / material resistance relation, among others characteristics that are mencioned through this study. This study aims to analyze the aluminium alloys behavior on a general context when they are used on turning process, taking for examples the 6262 and 7050 aluminium alloys. In this way, the analysis studies the datas obtained during the turning tests realized on 3 steps each one; those datas are concerning the medium and total rugosities – obtained with the assistance of a portable Surface Roughness Finish Tester, as well as the chips obtained during the tests - visual analysis, and the cutting tools wear – with the assistance of an optical microscope, under different conditions of application of cutting fluids (dry machining, application of coolant in abundance and MQL – Minimum Quantity of Lubricant). The results concerning this study show detailed information about influence of cutting fluids on the machining by turning of the aluminium alloys related on this work and also about aluminium alloys in general when they are used on turning processes with different conditions from one another. By this way, it was evident the MQL technique is the best one for the 6262 alloy. However, for 7050 alloy, it was evident that the dry machining is responsible for the best results

Relações Públicas: a importância das relações humanas

This monograph has as objective to study the human relations and the Public Relations in the contemporary time in witch the new technologies of the information got closer to the various existent cultures, but who make of the informative society of the global era, the expansion of the capital and of the culture of the more value. Man kind is backing away from the human relations, because the social interactions in the global world are done by objects such as the television, the internet and the telephone in witch cases the subjectivity and the human contact are traded for the informative quantity, because man kind doesn’t have anymore time to think, reflect and to exchange information. Man kind isolates itself and fills it’s subjective emptiness with the products offered by the neoliberal capitalism. The public relations in the organizations seek the human values created from a complex network of social interactions in all the heterogeneous of the organization. Through the communication the public relations tries to manage the relationships with the dialogical communication, between the public-organization, to harmonize the conflicting differences of the organizational environment. Thus, the public relations has to assume the roll of the information manager, and administrator of the human relations in this new global world, informative and that functions from the capital

Estudo de um ciclo de vapor utilizado para tratamento de superificies metálicas: estudo preliminar de caso

The use of heat in parallel with relative low temperatures and applied to several areas of the industry is essential for the main manufacturing processes, like drying, dehydrating, concentration, annealing, production of chemical reactions, and microbiological sterilization. Without neither the heat nor the coming of a great quantity of thermal heat, with high quality, there would not be the “modern society”, with its high standards of living plus its high consumption levels; from services to goods in general. Within an almost absolute way, the heat flows are obtained from vapor systems. Thus, in this work we are going into the operation of a vapor system, composed of two firetube boilers dimensioned to supply vapor for three processes. However, with the transfer of one of the processes to another plant, the system got over-dimensioned. But, taking advantage of this scenario, the two boilers were used to supply vapor to further processes, causing their intermittent usage. Moreover, the operational alternative adopted by the maintenance engineering of the plant for a creating a solution has been presented; both the positive points and negative ones were disclosed, likewise the possibility of improvement points

Análise comparativa dos sistemas de jogo e das ações técnicas realizadas pela seleção brasileira de futebol

Since its origin, soccer has been conquering followers all over the world. As a consequence of this cultural phenomenon, countless works are being done aiming to analyze the game systems and the fundamentals carried out by a team. The purpose of this paper is to analyze the Brazilian Soccer Team’s game systems and actions with ball possession in the 1958, 1962 and 2002 World Cup finals. Specifically, the paper analyzed the actions that occur during the match, such as control, dribble, pass, shot, foul and tackling. In order to achieve that, the Skout software (Barros et al., 2006) was utilized and, through it, all fundamentals carried out by the Brazilian team were identified and codified in a virtual field. The data from each match was transported into the Matlab® software, in which the zone of major action of each player was analyzed, represented by the main axis. The outcome showed that the game systems put into practice by the Brazilian team in the 1958 and 1962 World Cup finals didn’t present significant changes, nevertheless, regarding the 2002 final, there was a great difference. The Brazilian team got similar percentages in the technical actions carried out in the three World Cup finals analyzed, however, in absolute numbers, the passes, the shots and the dribbles decreased while the fouls increased.

Propaganda e inclusão social: uma análise dialógica do discurso publicitário

The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90’s, the advertisement “Down: the worst syndrome is prejudice”, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that we’ve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses

Qualidade de vida dos trabalhadores de enfermagem em UTI adulto: um estudo qualitativo

The quality of life of nursing professionals of character is relevant because the service involves every aspect of workers with personal, social and cultural, so that professionals can result in unproductive and emotionally shaken, and may influence the direct patient care.The aim of this study is to report the quality of life of nursing staff working in the adult ICU of a university hospital.Methodology will be applied to qualitative, through interviews with guiding questions, with the subject all the nursing staff of the Intensive Care Unit - Adult, located in Bauru State Hospital. The survey results were analyzed through content analysis proposed by Bardin. The interviews were divided into categories and subcategories in the sequence. In the category Defining quality of life - hidden connections got four subcategories: happiness, pleasure, interrelation and practice in nursing, which are directly related to the meaning of quality of life. What about the profession as interference in quality of life of nursing staff reached the category A profession in contrast with the quality of life - Connections Exposed that led to the division of four subcategories: proximity to death, absenteeism, double day / salary, shifts, ranking at work and work process. Finally, it concerns the improvement of the profession that can intervene in the quality of life of workers obtained the category Improving occupancy improving the quality of life - Connections to be built, which is subdivided into sub-categories: professional incentive, hierarchy and enhancement of the profession. These categories and subcategories showed significant and important aspects of quality of life of nursing professionals

Monitoramento hidrossedimentlógico da bacia hidrográfica do alto rio Sucuriú (MS) contribuinte da PCH Costa Rica

The growing demand for electricity in Brazil has stimulated the implementation of Small Hydro Power (PCH) in various regions of the country. However, the silting of reservoirs is a major problem faced by power plants and power plants. In this context, this study aimed to evaluate the data hydrosedimentological strategic points of the watershed of the Alto Rio Sucuriú (MS) to identify the possible causes siltation of the reservoir PCH Costa Rica and suggest mitigation measures. Hydrosedimentological surveys were conducted during the rainy season (February / March 2012) and drought (August 2012), and obtained data flow, discharge liquid, suspended solids and bottom and organic matter content. Based on these results it was determined that the points 2, 4, 7 and 9 are the largest contributors to sedimentation, and point 4 got most liquid discharge (38,20 m3s-1), point 7 largest discharge of solid suspension (906,3 mg L-1), points 2 and 4 major discharges solid totals (231,59 t dia-1 and 238,185 t dia-1 respectively) and point 9 higher organic matter content (22,18%) . Found greater fraction of fine sand and very fine suspended solids and solid medium sand in the background. As mitigation measures for the process of silting of the reservoir PCH Costa Rica (MS) highlights the orientation of landowners in adopting conservation measures and planting of leguminous species native to the region in symbiosis with nitrogen-fixing bacteria

Projeto elétrico básico de uma subestação industrial típica na classe 15 kV

The electrical substations have the goal to transmit, distribute and change the characteristics of electrical energy transmission networks of dealers to the end user with a high rate of reliability and continuously. For this it’s necessary to accomplish a gathering of datas from the local dealers where will be installed the substation to make a good electric project. This work has the objective to gather all the contents relatives to electric project of substation that are scattered in the literature, in order to organize and develop a basic guide that presents a methodology to dimension electrical equipments that belong to an industrial substation at 15 kV. In addition to elaborate a basic guide, this work aids to specify electrical equipments installed in the substation, bringing information and comparisons to know and determinate the kind of equipments that will be used, in a correct and coherent way with the national and international rules. Ultimately, after determined, got and specified all the equipments that belongs to an industrial substation, the work mention in global manner how to calculate the dimension of substation physical arrangement, determining all the least and required dimensions of each cubicle

Avaliação da atividade antioxidante, fotoprotetora e antiglicação dos extratos de folhas e frutos de espécies da família Annonaceae

Pós-graduação em Biociências - FCLAS

Definição de um modelo de análise de sucesso das empresas baseado em índices contábeis e na análise multivariada

The objective of this paper is to relate the set of financial ratios that are directly related to the success of public traded companies using a methodological approach and the method of multivariate principal component analysis. This study consists in the use of profitability ratios, debt and liquidity, to define the relationship between financial ratios with the best public traded companies listed in the magazine Exame Melhores e Maiores of 2013. Multivariate analysis was used to reduce the dimensionality of multivariate data, making linear combinations of the original variables (financial ratios) and express the data in principal components that result in new variables that contains much of the original data. As a result, we got the optimal number of five principal components, and both represent 95.6% of the original data. Among of all financial ratios, we can highlight the direct relationship between profitability ratios for the first principal component, and the direct relationship between the liquidity ratios, both inversely related with non-capital participation rates and degree indebtedness to the second principal component

Relações de gênero e poder: a vivência de mulheres e homens sob o impacto da migração internacional. -

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A fabulosa viagem do professor Hermenegildo rumo à educação matemática: relatos de experiências profissionais. -

Pós-graduação em Educação Matemática - IGCE

O fenômeno bullying em escolares do ensino fundamental

Pós-graduação em Psicologia do Desenvolvimento e Aprendizagem - FC

Danças urbanas no Brasil: relatos de uma história

This research is a short article about urban dances in Brazil, about how did it came and became popular here, and also it will discuss about the different nomenclatures that exists nowadays: street dance, dances from street or urban dances. As a bibliographic reference, a research was made about the history of those dances in an international context, the creators and all the elements that consists the Hip hop culture: Break dance, grafitte, MC and DJ. The research methodology is characterized as a qualitative, it search for information that can be deeply studded, and the method used was history telling, which prize and brings up the man memory of the facts. The interview was also used as a tool in a previously elaborated script with open questions, so the interviewees could answer their own way and talk as much as they need about the issue. The analyze was made using the Bardin (2009) method. The interviewees are very important at the Hip Hop scenario because their lives were dedicated to the research about urban dances and the Hip Hop culture. During the interview they told how they started to dance and that their first contact with urban dances was made by watching movies that came to Brazil in the eighties. Michael Jackson has also contributed to spread this urban dances at that time with his videos. The main goal of this research is to tell the history of the urban dances, how did they got here, who brought it and how it has spread in Brazil. It justify itself during the fact that exists just a few researches in a scientific way that study this issue, thus the history importance that this contents is to the urban dances in Brazil. My conclusion of this article is that the history has many different ways, a lot of names, and that the urban dances in Brazil has began in many different places at the same time, by films influence that has promoted the styles that had came here in the eighties