Relações públicas estratégicas: mapeamento de públicos

The present work intends to analyze the Public Relations as strategy way, evidencing the function of this professional for the appropriate development of the company's strategic plan, basing on the public mapping, a study which deepens the features of each interest group to the organization, listing the points of interest and the performance of each public, exalting the strategic characteristics between public and organization. For this will be done a demonstration of the application of Fabio Franças's theory applied to SNTalent Company. The study of public allows the identification of needs and preferences of each group, which allows creating communication strategies more directed and more prosperous and lasting relations, becoming competitive advantages among this context where the information is fast and the media drive markets constantly. Therefore, SNTalent company will be used as way to verify the theory presented combined with exploratory descriptive research for obtaining subsidies to compare the of relationship with different publics of the institution

Relações públicas e mídias sociais: o desafio de construir relacionamentos na era da hiperconexão

This proposed project is to analyze the strategies for building and maintaining relationships, as well as the possibilities of intervention of the public relations in the virtual world. For this purpose, we used the multicase study of beer brands - Devassa, Nova Schin, Heineken, Skol and Brahma - to verify their roles in the communication process in their social media channels. Analyses were based on communication theories covering concepts such as the Excellence in Public Relations, the questioning about the definition of public flashing and discussion about the processes of interaction mediated by the Internet. The evaluation of the channels covered the period of 30 days and that the end of the checks it was found that most brands promote specific actions with surface interconnections between media channels, referring only to the effectiveness of social networks like Twitter, Facebook and Orkut in order to consolidate of relationships

Eu posto, tu compartilhas, ele curte: relações Públicas para as novas redes de influência nas mídias sociais

The web has emerged as an important media. For the first time, people are highly connected, and users start to have lots of possibilities for expression and collaboration. Internet users contribute more and more to influence the preferences of your contact network. Organizations are beginning to discover that the power of influence networks is becoming more efficient than traditional marketing: people believe in what other people say, peers believe in peers. There is a new actor who builds preferences, who is constantly active in communication: the customer who narrates, on social networks, his experiences with a product, and makes his contacts become loyal customers or the most ardent critics of an organization. Transforming followers into disseminators is one of the biggest challenges of organizations in social media. Because of this, more and more companies have to plan communication strategies based in what customers think, desire, understand and discuss in these new places

Relações Públicas e as ferramentas de análise das Mídias Sociais: uma parceria de sucesso

This paper aims to analyze the social media monitoring as a specific instrument of Public Relations. Indeed, in the current context this is the most suitable professional to establish the relationship between organizations and their online audiences. Its function is to be manager of communications, mediating and instituting relationships, caring image and reputation of the organization and conducting strategic planning. This case study sought to monitor the Virada Cultural de Bauru through social media's own audience. For this purpose, two types of free tools - Socialmention and Topsy - sustained the diagnosis that turned data into information to be used by this professional communication. The balance shows the power of social media and how they are able to reflect the wishes of consumers, providing often the necessary tools for an efficient communication

Relações públicas estratégicas: o uso de mídias sociais para obtenção de resultados no gabinete nacional da ordem Demolay 2011/2012

This monograph covers the issues related to the understanding of the new organization's cenary of the globalized society, computerized, which was reflected even within organizations. In this sense, we present a reflection on the theme of segmentation of audiences, especially based on the proposition of France (2008), regarded as important within the professional activities of Public Relations. Issues related to information technology, particularly the history of the internet and social media are presented as a reflection of this new company and also as strategic tools for the establishment of a fruitful relationship with the public organizations. All topics presented will support the monograph's study objects, presenting the Brazilian DeMolay Order, focusing on the challenges faced by the management of the National Bureau 2011/2012, that through integrated actions of communication and relationships, especially the virtual environment, resulted in the growth participant's numbers in the activities proposed by the national administration

Os indesejáveis: agentes públicos e a gestão da mobilidade de trecheiros e pessoas em situação de rua

Pós-graduação em Psicologia - FCLAS

Estudos em políticas públicas: cidadania, desenvolvimento e controle social

Os 13 artigos reunidos neste livro foram primeiramente apresentados em encontro internacional sobre participação, democracia e políticas públicas na América Latina, realizado em 2013 na Faculdade de Ciências e Letras da Unesp. Para os organizadores da obra discutir o tema, principalmente no que concerne à transparência dos sistemas de gestão, é extrema importância para apontar direções para uma renovação política, articulações sociais e desenvolvimento socioterritorial. Eles explicam que a análise de marcos legais, fragilidades institucionais e prática autoritárias permitem enxergar o seu contrário e, com isso, aprimorar a prática de políticas públicas voltadas ao desenvolvimento de um país sustentado na democracia e na cidadania ativa. O livro é divido em quatro eixos temáticos. O inicial apresenta artigos que analisam a cidadania relacionada à saúde, gênero, prevenção ao abuso sexual e juventude. Abarca temas como o Sistema Único de Saúde, os movimentos e grupos feministas e abuso sexual. O seguinte destaca temas ligados à educação, também relacionados à cidadania, como o financiamento da educação e a educação em presídios paulistas. Desenvolvimento e combate às desigualdades sociais norteiam os estudos da terceira parte. São três artigos que tratam da complexidade da produção de políticas baseadas no diálogo entre pares institucionais, como representantes de governos e sociedade civil. O capítulo final é dedicado ao tema controle social e aperfeiçoamento da democracia. Os artigos abordam a questão do monitoramento das políticas e investimentos públicos por parte da sociedade civil.