213 resultados para Opinião


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This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order

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Este trabalho objetiva estudar o fenômeno da posposição do sujeito com relação ao verbo em distintos tipos e gêneros do jornal: O Araraquarense do início do século XX, e verificar se há alguma diferença entre eles, quanto à posição do sujeito na frase. A escolha de um corpus jornalístico é devida ao fato de seu texto ser muito propício para analisar os processos de implementação de uma possível mudança no português brasileiro; por se tratar de um texto público, o qual atua sobre os elementos da situação sócio-histórica em que está inserido e por sofrer influências dessa situação. Foram analisados dados coletados de artigos de opinião e notas sociais, levando em conta os tipos textuais: descrição, dissertação, injunção e narração (TRAVAGLIA, 2003, p.103). Constatou-se que os tipos (dissertativo e narrativo) foram predominantes nos artigos de opinião, e que somente o tipo narrativo esteve presente nas notas sociais. A posição do sujeito foi analisada em função dos seguintes grupos de fatores: tipo sintático do verbo, tipo morfológico do sujeito, padrão de construção e tipo textual. Como principais resultados, constatou-se: (i) um índice de posposição de 47% em notas sociais e de 19,2% em artigos de opinião; (ii) tipo do verbo (transitivo direto) 21,7% em artigos de opinião e 44,7% em notas sociais; neste mesmo gênero os verbos (inacusativo, bitransitivo, intransitivo e verbo de ligação) apresentaram, respectivamente, 71%, 45%, 37% e 37,9%; (iii) tipo morfológico do sujeito (sintagma nominal) em artigo de opinião 16,5% e 41,4% em notas sociais, 28,2% de (pronome pessoal) em artigo de opinião e 68,3% de (nome próprio) em notas sociais; (iiii) tipo textual (narrativo) 47,6% em notas sociais e em artigo de opinião 18,8% (dissertativo) e 27,8% (injuntivo)

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Pós-graduação em Educação - FFC

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Pós-graduação em Odontologia Preventiva e Social - FOA

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The female identity in relation to the multiplicity of roles of contemporary women and their evolution in the labor market is the focus of the work that is developed from studies of French line Discourse Analysis refered to Michel Pêcheux and Michel Foucault. The objective is to reflect on the discursive mechanisms of print media, focusing on Veja magazines covers, which, by its verbal and visual language, constructs meaning effects and disseminates certain social thruths about the female changes. Considering that this media aspect plays an important role on society's opinion formation, it is worth to investigate, analyse and describe the elements present on the covers, as seduction and persuasion objects. The work analysis material is formed by six covers published by Veja magazine in the period of 1968-2012, which raise the theme of women in the labor market and show us their evolution and the changes in the representations about the female universe and the work in society

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Provides elements for a reflection on methodological strategies in the face of objects of study that prove difficult to approach. Through a case study in education, seeks to show that difficulties in obtaining information and data have been overcome by using an analytical model developed. It is shown that its use allowed inferences broader and reveal hidden inconsistencies in discussions on public and private education. Intended to assist reflection on qualitative research methods for those who deal with such studies. Concludes that the current expectations of management efficiency and transfer of resources sufficient quantity and quality have not materialized with a private enterprise under public education, even if we have succeeded in building a positive image by the promoters of this action with the sectors of public opinion. Prevailing trade policy interests at the expense of the motivations declared the initiative of aid to education, and even can not be said that the initiative has resulted in a private redefined the public character of the systems affected, there is evidence that its implementation represents a unique chapter focused "education", compared to a scenario in which stand out historically mutual aid agreements of a politicaleconomic development between state and private enterprise.

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This article analyzes the results of three different field research, carried out simultaneously in small technology-based sectors, metal-mechanical industry and hotel in the city of São Carlos - SP, with goals, concepts and methods of similar research. The studies were classified as quantitative and descriptive and conducted through a survey of opinion with the main leader of the company. It were considered valid for analyses, the responses of 57 leaders, it were 33 technology-based sector, 13 of the metal-mechanic industry and 11 in the hospitality sector. The main results: the formalization of planning has not led to better performance, considering the indicator growth in sales in the three sectors studied and that the degree of formalization of the planning of the companies in the technologybased sector was higher, while the hospitality sector had a percentage smaller. The dynamic aspect of technology-based sector and stability in the hotel sector in the region studied, leads to assume that the turbulence of the environment is a predominant factor, contradicting the proposal of some authors, in which the formal planning is inappropriate for small companies that operate in environments that change quickly.

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Pós-graduação em Fonoaudiologia - FFC

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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In the present study aimed to study the use of radio and television in Brazil by the various Christian aspects rooted in the country. The main objective was to analyze how the churches define the orientation or the use of strategies of both comprehensive and traditional media vehicles, which are still the most popular mass media, both for the formation of culture and national public opinion in both states and municipalities, which demarcate and retain regional traits that differentiate culturally, economically and socially diverse Brazilian populations. Christian churches are increasingly seeking loopholes and legal facilities, public spaces and broadcast media to facilitate the achievement of followers of their theological ideologies. On the radio, on television and also through social networks of the Internet, pastors, priests, bishops and lay Christians to seek their potential both in public space and home individually, using old and new individual devices and portable reception of audiovisual content. All preachers fiercely competing for space leased the open television networks, in national and local radio stations and invest in the organization of broadcasters Community legalized or informal. The work also aims to study the radio and television concessions in Bauru, to show the failures that occur in broadcasting spectrum management by the federal government and also for the reader to understand what the Constitution says about the use of these vehicles public concession by religious institutions

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This article has a theoretical character and presents some of Weber's ideas, with emphasis on those that can supply elements to reflect on the current state of education, more particularly based on his understanding of modernity. Disenchantment of the world is the key concept in his sociology, and is taken as the basis for a reflection about the meaning that science and the teacher can have today. A classic author, Weber's interpretation of the modern world brings to our consideration a variety of themes that influence markedly the thinking and practice of contemporary culture by its concern with understanding human actions and values. By studying the Western process of rationalization, he initiates debates in science, in ethics and, correspondingly, in education, allowing us to expand our comprehension of the meaning, significance, and role of our actions towards knowledge and teaching. The main object of education is to offer students contents that stimulate the freedom of thought. For that, the teacher needs to adopt a non-partisan ethics in the classroom, presenting contents unbiased by her/his political opinions and, if failing to do so, having the honesty to explain what she/he is doing. It is therefore of the utmost importance that the teacher should keep a neutral position, so that in and out of the classroom the students may reflect and question what they see, experiment and decide upon. Only then the conduct of the teacher will be consistent with the process of rationalization of our culture.

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Pós-graduação em Matemática - IBILCE

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)