Diga-me quem tu és: o léxico-marketing na publicidade e o comportamento de gêneros sociais

It is unanimous among lexicologists that lexical units present deep marks in the representativeness of cultural and behavioral issues. Thus, some scholars have been proposing methodologies in order to enable the verification, scientifically, of mechanisms to systematize the lexicon within a specific time/space. In this way, it would be possible to promote discussions about its relations with social matters. These lexical contents can be analyzed, for instance, in the publicity having in mind its power of extending the desires of its receiver/customer to the acquisition of products/services since it is a media outlet that provide aids, by means of verbal texts produced by advertising editors, in order to deal with issues of our society, as those related to female and male genders. From all of this, the present article aims at organizing lexical items in market segments, here referred to lexicon-marketing, so as to make possible observation of social behaviors in the universes of both women and men.

A nova teoria da antropologia da civilização: tradução para a língua inglesa de neologismos terminológicos criados por Darcy Ribeiro nas obras o processo civilizatório e o povo brasileiro

This study analyzes the translation process into English of neologisms and expressions in the works written by the anthropologist Darcy Ribeiro and in their respective translations, made by Betty J. Meggers and Gregory Rabassa. Our research project draws on Corpus-Based Translation Studies (BAKER, 1995, 1996, 2000; CAMARGO, 2007), Corpus Linguistics (BERBER SARDINHA, 2004) and on some concepts of Terminology (ALVES, 1999; BARROS, 2004; BOULANGER, 1989; CABRÉ, 1993, 1999). Results show that terms do not present similarities within the language related to Brazilian Anthropology, being necessary for the author to look up alternative terminology and to create new concepts that can be used by other anthropologists. The translation of words and expressions developed by the author reflects lexical variation due to the options chosen by the respective translators for the target language. These tendencies may be found in Ribeiro’s translated texts, indicating the difficulty to conceptualize the anthropological Brazilian universe in English.

Itens lexicais tabus: usá-los ou não. Eis a questão .

The language in use in a society is product of a culture and reflects the way a community thinks. Therefore, the lexical units, through the meanings assigned by a social group, establish a specific look of the universe. We intend to demonstrate that for the denomination of the sexual organs of the human body it usual to avoid the official anatomical terminology – relegated to contexts of great formality – and to adopt other lexical items during informal situations. We intend, with this research, to demystify some prejudices related to the erotic-obscene lexicon, its use and its creation, besides stimulating reflections, in Portuguese and Italian.

O morfema de gerúndio 'ndo' no Português Brasileiro: análise fonológica e sociolinguística

Neste artigo, tratamos do processo fonológico de apagamento do /d/ no morfema de gerúndio “ndo” em uma variedade do Português Brasileiro. Com base em análise acústica e perceptual, verificamos que, quando /d/ tem seus parâmetros acústicos alterados, os ouvintes percebem seu apagamento no morfema de gerúndio. Essa correlação, porém, não é categórica. A regra de apagamento do /d/ é variável e se aplica somente a formas de gerúndio. Esses fatos levam ao desafio de interpretar o processo ou como regra lexical ou como poslexical. Fundamentados nos pressupostos da Fonologia Lexical, defendemos que se trata de regra lexical. Na análise variacionista do fenômeno, analisamos 76 amostras de fala constituídas a partir do controle das variáveis sociais sexo/ gênero, idade e escolaridade. Constatamos que homens jovens e com poucos anos de escolaridade são os que mais aplicam o apagamento de /d/ nas formas de gerúndio, o que nos permite concluir, com base em hipóteses clássicas da atuação de variáveis sociais, que tal fenômeno é estigmatizado na comunidade de fala estudada.

A trajetória das alterações semânticas nas línguas e os seus reflexos no campo do ensino de língua estrangeira e da tradução

The purpose of this study is to reflect on some formally similar lexical units belonging to different foreign languages that although having had the same origin, their meanings today are considerably different from their original meanings. This complex process is understood, however, when a diachronic path of these lexical units is established in order to find justification or probable occurrences for the causes that triggered the semantic changes observed. These reflections aim to foster discussion about the consequences of such changes in the emergence of the so-called “false cognates”.

Análise de Expressões Idiomáticas Italianas com as lexias 'capo' e 'testa' e seu correspondente 'cabeça', em língua portuguesa. (QUALIS A2)

This study aims to investigate the Idioms (IEs) or combinations related to the Italian lexical units testa and capo, in comparison to the Portuguese lexical unit cabeça. Since they have come from two completely different etyma, they are not perfect synonyms; on the contrary, they gave rise to several expressions that are common to just one lexical units. Corpus selection was made in monolingual Italian general dictionaries and then the data was classified according to each typology: idioms that are common only with the unit capo; idioms just with head; idioms that are synonyms with both; IEs whose translations refer to other parts of the body. As a result, we found that most of the IEs with capo or testa have common semes, but most of them also are specific to one or other lexical unit exclusively, confirming the difference in semantic features between them as well as non-univocity between languages.

A tradução para o inglês do léxico tabuizado no universo erótico mairum: um estudo baseado no corpus da obra Maíra de Darcy Ribeiro

The main purpose of this paper is to observe the Portuguese into English translational process regarding the metaphors of specific lexical units related to erogenous zones and to intercourse in the context of the literary work Maira (1978), written by Darcy Ribeiro, as well as in its translation, Maíra (1985), performed by Goodland e Colchie. We based our study on an interdisciplinary proposal that associates the theoretical framework of Lexical Studies (BIDERMAN, 1996; LAKOFF; JOHNSON, 2002; ORSI, 2007, 2009; ORSI; ZAVAGLIA, 2007; 2012; PRETI, 1984; XATARA; RIVA; RIOS, 2002; XATARA, 2004), Corpus-Based Translation Studies (BAKER, 1993, 1995; CAMARGO, 2005), Corpus Linguistics (TYMOCZKO, 1998; BERBER SARDINHA, 2004), and, in part, Terminology (COELHO, 2003; BARROS, 2004; FAULSTICH, 2004). Concerning the methodology, we used the program WordSmith Tools, which provided the tools WordList and Concord, for collection and observation of data. We thus verified the value attributed to the erotic-obscene lexicon in Darcy Ribeiro’s literary-textual construction, and we also analyzed the reformulation of taboo lexicon in English. Finally, we intended to reflect on the process of translation of these lexical units considered socially disreputable, in an attempt to provide a possible support fortranslators, linguists, writers and social scientists.

O léxico tabu: usos e aspectos socioculturais

The language in use in a society is product of a culture and reflects the way a community thinks. Therefore, the lexical units, through the meanings assigned by a social group, establish a specific look of the universe. We intend to demonstrate that for the denomination of the sexual organs of the human body it usual to avoid the official anatomical terminology – relegated to the contexts of great formality – and to adopt other lexical items during informal situations. This paper reflects about some sociocultural aspects of the forbidden language, that encloses the erogene zones. Using as theory the studies of Lexicology and the obscene lexicon, we intend to verify this lexical typology based in our corpus, and stimulate reflections about the use and the substitution of the official terminology, showing that there are variations in relation to the age and gender of the speakers. We intend, with this research, to demystify some prejudices related to the erotic-obscene lexicon, its use and its creation and to stimulate reflections.

Les statalismes - particularismes lexicaux du français de la Suisse dans la traduction assermentée

This theoretical/applied study contemplates (socio)linguistic, (socio)terminological studies of the lexicon and specialized translation. It is aimed at analyzing a text corpus undergoing official translations from French into Portuguese and from Portuguese into French and a text corpus originally written in Swiss French. The objective is observing the similarities and differences between the first and second terminological group. Problems arise from the comparison of this material: would lexical particularities of Swiss French be a relevant difficulty for the Brazilian translator, whose training privileges the French spoken in France? Does the methodology favor cognate terms and those with a statelism status (institutional romandism)

Um piloto de tradução alinhada e anotação em árvore sintática de dependência do grego antigo (AGDT 1.0) pela plataforma Alpheios.net com passagens de Heródoto

This study was developed based on Classical Greek Language classes, reading and translation of texts. There is also the presence of computer elements due to use of Alpheios digital platform. As an example of a larger proposal, this proposal aims at produce translation aligned with the Portuguese and syntactic annotation with the production of the Greek dependency trees. To achieve the goal, we chose Chapter 34, Volume 1 of The Histories from Herodotus. The methods adopted contain a list and description of the instruments and the morphological categories from the guide (manual rules of syntax tree). The procedures adopted are the description of the alignment process and of syntactic annotation. As study results, we have the production line translation and the syntactic annotation of the excerpt 1.34. It was concluded that the study of this text is relevant, because the lexical density of Herodotus it's interesting at future researchers and students that will use the digital platform Alpheios

Brazilian portuguese wordNet: a computational linguistic exercise of encoding bilingual relational lexicons

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

A interlíngua e o alinhamento léxico-conceitual da base de dados bilíngue REBECA

In the architecture of a natural language processing system based on linguistic knowledge, two types of component are important: the knowledge databases and the processing modules. One of the knowledge databases is the lexical database, which is responsible for providing the lexical unities and its properties to the processing modules. The systems that process two or more languages require bilingual and/or multilingual lexical databases. These databases can be constructed by aligning distinct monolingual databases. In this paper, we present the interlingua and the strategy of aligning the two monolingual databases in REBECA, which only stores concepts from the “wheeled vehicle” domain.

Structuring an ontology of the basic vocabulary of tourism

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Sobre o ritmo do português brasileiro: evidências de um padrão acentual

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A contribuição de um dicionário histórico: o dicionário histórico do Português do Brasil

This article presents the theoretical and methodological road used to construct the Historical Dictionary of Brazilian Portuguese in the XVI, XVII and XVIII centuries (sponsored by CNPq). Starting with some examples and models of historical and diachronic dictionaries we set the model that structures the Dictionary; it has the purpose of assembling in a single book the Portuguese language lexicon responsible for the construction of the Portuguese language in Brazil. Our reference basis is a data bank with many sorts of sources existing along the three centuries of the Brazilian colonial history. This data bank provides the nomenclature of the historical dictionary and allows the construction of the lexicographical definition through its lexical context that is followed by consecrated examples. This article also presents the contributions of the dictionary to future studies of the Brazilian Portuguese.