Índigo assessoria: um processo de criação de marcas sob a ótica das relações públicas

Este estudo tem como objetivo demonstrar que as relações públicas podem ser um diferencial no processo de construção de marcas. A partir deste posicionamento apresentam-se as atribuições do relações-públicas nesse processo que se dá principalmente em proporcionar uma visão ampla sobre elementos como a cultura e a identidade organizacionais, além de conseguir estabelecer, com maior criticidade, relacionamentos com seus públicos de interesse, segundo suas prioridades. Partindo, de um levantamento teórico sobre tipologias organizacionais, a visão fundamentada do planejamento de uma marca, as atribuições do relações-públicas neste processo, até chegar à descrição da criação da marca Índigo Assessoria, o trabalho propõe que as fases de construção da marca devam ser embasadas em estudos sólidos de relações públicas para se obter sucesso e relevância no cenário global atual

Criação de novo procedimento de engenharia que possibilite a rastreabilidade das tubulações de uma indústria química

The number of piping in an industry is high. Through this piping are conducted several kind of products at several temperature and pressure conditions. In a chemical company, the piping quantity conducting harmful chemical products to human health and to the environment is higher. Nowadays the theme sustainability is often mentioned and harm to environment may cause irreversible damage to the human being, to the fauna, to the flora and to company´s credibility. In this context, controlling over the piping to avoid accidents is mandatory. The objective of this monograph is to create a procedure which enables the chemical companies piping traceability. This monograph analyses the several existent traceability system in the three economy sectors and approaches the technical question of industrial piping in order to create a procedure that achieves its objectives as a technical document and at the same time be economically feasible, with low complexibility level and high practicability. Some possibilities to elaborate this procedure had been studied, as the creation of an alphanumeric code and making with a chisel in the pipeline based on ASTM F2897 and the use of chips to store the information. However, the procedure which best meet the requirement as low cost and high applicability is filling out an electronic plan with information about welding process, welding certification, welding consumables and inspections

Bases para criação de um Centro de Voluntariado na UNESP - Guaratinguetá

Volunteering is seen as a form of citizen participation enabling to involve, mobilize, engage and articulate people and institutions around issues of collective interest. Both for the volunteer and for the community involved, voluntary action can promote learning, new experiences and interaction with people previously unknown, as well as create opportunities for professional and personal growth. (CENTRO DE VOLUNTARIADO DE SÃO PAULO, 2012). This work starts from a survey conducted in 2006 by Carvalho, who detected the interest of members of the campus community Guaratinguetá UNESP in performing volunteer work. Its objective is to continue the work mentioned and think of ways to support volunteering in the Guaratinguetá Engineering College, mainly through the creation of connections between stakeholders (individuals and institutions). For this, focused Volunteer Centers and their functional models. Such a center could be the ideal facilitator of relationships between volunteer candidates that integrate FEG / UNESP community and institutions interested in the collaboration of these people. The work highlighted the benefits that voluntary action can bring to those involved in it, and the role that a Volunteer Center at UNESP Guaratinguetá may play, in the promotion and expansion of social activities already undertaken. The study also indicates the need for a validation of the proposals presented here and later detailing way of acting of the Centre in its institutional placement and maintenance costs

Morfologia urbana na animação

The production and concept of the animation process adds not only technical aspects to it, but also the huge amount of detail and study of every single reference used to create that said animation. From costumes and fashion to urban morphology, those researches are needed for the creation of a final product that has a truth feeling to it, making the viewer feel like part of it and receive not only a literal aspect, but a conceptual feel from the project. Photos, maps, technical studies and much more are tools of trade when dealing with the animation process. The animators have to give attention to every single detail in order to make the production feel alive for the viewers, making the animations flow in a charming way. To analyse the inverse way of the animation process – from the final product to the sketch studies of the base reality from which it was based at- is a good way to comprehend the research line of the animators, and that’s the main focus of this project

SIG e álgebra de mapas na elaboração de um mapa de potencial de erosão em áreas de silvicultura

Cette étude visait à générer une carte du potentiel d'érosion pour la Ferme Santa Edwirges, située à Lorena /SP. Les résultats ont etés classifiés en faible, modéré, élève et très élève potentiel d'érosion et la carte obtenue a été comparé par rapport aux autres cartes existantes pour la zone d'étude. La méthodologie proposée se basant sur une application qualitative simple L’équation Universelle de Perte de Sol (USLE ou EUPS), en considérant les parties de l'équation: érodibilité, la topographie et l'utilisation des terres. Les donnés ont etés intégrés par l'algèbre de carte dans l’environnement SIG de ArcGIS. Pour la représentation de chacune de ces parcelles, nous avons utilisé une carte des formations superficielles de la ferme, généré à partir d'une ré-interprétation de la carte géologique, une carte de la pente et une carte d'utilisation des terres, attribuant un poids d’important pour chaque catégorie de ces cartes dans le processus d'érosion et dans l'algèbre proposée. Les résultats obtenus sont compatibles avec les zones identifiées comme les plus critiques sur terrain. La ferme a été identifiée comme de potentiel d'érosion modérée et la partie sud de la ferme le plus critique, suivi du groupe conduit par la zone de cisaillement, par contre les plaines proches des rivières ont eté identifié comme la zone plus stable avec moins de potentiel d'érosionDe la comparaison des résultats de ce travail et d'autres qui ont fait antérieurement dans la zone d’intéresse, qui ont utilisé les paramètres géotechniques dans la représentation de l'érosivité des sols, nous avons pu voir des résultats similaires, en particulier dans les zones à potentiel élevé et faible pour l'érosion. De la discussion et analyse des résultats, la méthodologie proposée à eté validée

Utilização da instrumentação virtual em Labview para criação da interface gráfica do amplificador lock-in utilizado em estudos fisiológicos a partir da comunicação via porta serial

This work presents the development of a graphical interface to the Lock-in Amplifier, which is used in physiological studies on the motility of the gastrointestinal tract in rats and signal processing. With a simple and low cost instrumentation, the resources offered by the virtual interface of LabVIEW software allows the creation of commands similar to the actual instrument that, through communication via standard serial port, transmits data between a PC and peripheral device performing specific and particular needs in the amplifier. Created for the lock-in amplifier model SR830 Stanford Research Systems, the remote manipulation gives the user greater accessibility in the process of configuration and calibration. And, since the software is installed, there is the advantage of eliminating the need of purchase new devices to upgrade the system. The commands created were made to perform six basic modifications that are used in routine of the Biomagnetism Laboratory. The instrumentation developed has the following controls: Amplitude, Frequency, Time Constant, slope low pass filter, sensitivity and offset

Proposta de criação de um Parque Natural Municipal no entorno no bairro Mãe Preta em Rio Claro - SP

This study aims to identify the environmental and social elements that should underpin the creation of a Municipal Natural Park in accordance with Law 9985/2000, establishing the SISTEMA NACIONAL DE UNIDADES DE CONSERVAÇÃO ( SNUC ) . The northeast sector of the city of Rio Claro - SP , envolving, among others , the neighborhood Mãe Preta, the most significant of the site is consolidated as an area of significant environmental value for the consolidation of a conservation area . The proposed establishment of this unit has been discussed since the beginning of this year by Secretaria Municipal de Planejamento, Desenvolvimento e Meio Ambiente de Rio Claro- SP (SEPLADEMA ) and meets the Municipal Director Plan that provides for the establishment of several protected areas in the City . The study area suffers severe pressure due to peripheral urbanization and characterized environmental fragility according to numerous studies by researchers at UNESP, Rio Claro - SP and research in situ. Stand out in soils susceptible to sheet erosion area, the presence of a large proportion of gully area subject to flooding and significant breeding capitation water for public supply

Coroa da terra: a poesia como (re)criação do mundo

This monograph is aimed at reflecting the internal structure of the book Coroa da Terra (1946), the Portuguese poet Jorge de Sena (1919-1978), investigating for this, the guiding criteria for the ordering of poems. Starting from a question posed by an author paratext, we considered the possibility that the book is constituted as a unit of poetic path, in which each poem comprises a stretch of the pilgrimage undertaken by the poet toward the crown of the Earth. Moreover, from the epigraph of the book and the Preface (1960) of 1st edition of Poesia I (1961), we consider the idea that the Coroa da Terra is a search for truth, or even that the pilgrimage made by the poet is on the trail of a poetic word conscious and therefore ethically responsible. This search would set the poetic language of testimony, from which derive two other important vectors for the exegesis of poetry seniana: metamorphosis and pilgrimage. Upholding the unity of the book would be the language in dialectical flow as a formal procedure, which enables the poet be an expression in constant motion. To check the validity of our hypothesis, we conducted an analysis of four poems in sequential order (―Purgatório‖, ―Suma Teológica‖, ―Os trabalhos e os dias‖, ―Espiral‖). To them, it was added to analyze the poem ―Metamorfose‖, poem 23rd of the Coroa da Terra, which acted as a reference point and as close to the research by presenting a character's thought seniano synthesis. It was found that the idea of unity is sustained when we consider Coroa da Terra as a journey of formative poetic direction

O Olhar do relações públicas na criação de uma agência experimental de comunicação

This work has as main objective to discuss the participation of professional public relations in the environment of communications agencies, based on experience of creating an experimental agency to participate in the challenge Overtime, sponsored by RPjr (junior company relations public), UNESP Bauru. In this sense there is the search for understanding of how globalization is changing the characteristics of the capitalist market today, also changing the manner of organizations and what is expected of their employees. There is an analysis and contextualization of the emergence of communication agencies in Brazil and what are their types, their structures and mode of action. The figure of the public relations professional in this context appears to help the agencies, through their knowledge and tools to plan better and return to their edges that looks just forgotten several times, allowing them to promote strategic actions each time better and more objective, thereby improving their results

A influência da agenda mercosulina na criação do Conselho de Defesa Sul-Americano

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Os desdobramentos e conflitos da criação do Parque Estadual Ilha do Cardoso sob a ótica do modelo GTP (Geossistema – Território- Paisagem)

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

O evento 11 de setembro: (re)criação da história no romance Extremely Loud & Incredibly Close (2005), de Jonathan Safran Foer

Pós-graduação em Letras - IBILCE

Um jogo de mapas ou sobre engano geográfico de Marília Garcia

This essay aims to analyze the book Engano geográfico Marília Garcia, published in 2012. It is a long narrative poem that recounts a trip through Spanish and French landscapes, and which allows to question various shifts of the poetic voice. One of them, marked by the duplicity between geographic and poetic journey which I could characterize as a be­ 76 Revista semestral do Programa de Pós-Graduação em Letras – UFES tween-place given by the sign of waiting. A second, through a dialogical instance that allows a process of depoetization of the language with its permeability to other voices. Finally, through the presence of several pronouns “I”, “he”, “she”, “you”, without explicit textual reference, and that would indicate a kind of closeness of the loving attention.

Uma proposta de oficina de coloração de mapas e grafos para o ensino fundamental e médio

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)