Televisão Universitária e o desafio da sustentabilidade: a experiência da TV Unesp.

This paper describes the Unesp University TV experience, in Bauru, reflecting on the goals of a university TV in the context of digitalization. The emphasis of the argument rests on the role of this segment in terms of audiovisual content research and production. By demonstrating the potential for innovation in the development of program formats on interactive digital environment, suggests that research is one of the ways to find solutions that ensure the sustainability of university TV stations.

O futuro da televisão digital aberta no Brasil

O presente trabalho analisa as tendências apontadas pela configuração de uma sociedade pós-industrial colocando em cheque o atual modelo de TV aberta no Brasil. Com isto, toda relação entre a televisão e a audiência está se reconfigurando e estratégias estão surgindo na tentativa de se manter os mesmos níveis de recepção da TV analógica. Este artigo busca chamar a atenção para estas transformações e sua relação com a nova audiência.

A Copa do Mundo de 2010 entre o jornalismo e o entretenimento: uma análise do Central da Copa, da TV Globo

The proposed paper aims to understand and analyze how the sporting television journalism has changed in Brazil, affecting the coverage of major events like the World Cup. The impact of these changes are reflected in the use of interactivity, entertainment and presentation of news, in pictures and on television news programs inserted in Brazilian TV News. The study proposes to analyze, through theories of journalism and content analysis, as two seemingly opposing concepts (journalism and entertainment) were put into perspective by the Central Cup television program, aired during the year 2010 by Globo television, on the occasion of the World Cup in South Africa.

Manuais de conduta em mídias sociais e sua contribuição para a democracia digital: um estudo de manuais brasileiros

Information and communication technology have contributed to the realization of the ideals of citizen participation in public decisions, as well as to help in fighting corruption and wrongdoing in government. After all, democracy entails the right to information. The government, in many spheres, has encouraged the responsible use of the internet. Conduct manuals and standards have been published for public segments to direct the responsible use of these tools by their agents. This article aims to determine whether the manuals comply with the principles of digital democracy. Conduct manuals were analyzed in digital media from four Brazilian public organizations: Embrapa; Department of Communication of the Federal Government; Judiciary and Health Department of the Federal District. As a methodology, content analysis, based on criteria focused on transparency and encouraging civic engagement was used.

Comunicação digital na América Latina: cenários, desafios e perspectivas

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Televisão digital terrestre na agenda do MERCOSUL

El escenario de la digitalización de los medios de comunicación, especialmente la televisión terrestre, y una política para el desarrollo de contenidos audiovisuales entraron en la agenda del MERCOSUR. Cambiar de el estándar de TV fue solamente el argumento embrionario para un conjunto de acciones destinadas a dar densidad a las iniciativas conjuntas de Argentina, Brasil, Paraguay y Uruguay en la jóven integración polí- tica y económica del Cono Sur. Así, nos propone- mos la reflexión en torno a las políticas públicas que provocan la implementación de la televisión digital en los países miembros del MERCOSUR intentando delinear los intereses políticos, la reestructuración del mercado regional y el establecimiento de modelos, patrones y sistemas de cooperación entre los países miembros. El análisis nos permite inferir que los gobiernos con matices de de centroizquierda de MERCOSUR optaron por la integración de las políticas públi- cas para fortalecer de la hegemonía del bloque en la innovación tecnológica, el desarrollo de contenido compartido y el fortalecimiento del capitalismo inmaterial.

A TV no ecossistema dos onívoros digitais

A quick setup of the digital environment that occurs in these first decades of the twentyfirst century has involved the use of electronic devices for consume content both at home, at work and on the go (ComScore, 2011). The emergence of this vast multiplatform digital landscape impels to know of individual and complementary use of these devices with ubiquitous nature or not. The widespread adoption of smartphones, tablets and other connected devices via internet makes users / consumers of these devices to feed a diet based on a constant flow of digital content across different platforms. The objective of this paper is to describe the role of television in the context of the Media Ecology which is established by the "digital omnivores" a new group of consumers whose name, according Canavilhas (2013, p.03), "is related with the platforms that consumers use to access the Internet, but also to the type of individual and multiplatform consumption they do.”

Land cover change and environmental quality assessment using GIS techniques: a case study in Brazilian Southeastern region for the period 1988-2003

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

SNIIC: a plataforma digital de cultura brasileira sob a perspectiva das convergências entre o Design e a Ciência da Informação

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A criança nativa digital no contexto de filmes publicitários

Pós-graduação em Psicologia - FCLAS