Comunicação de marcas de moda: nova proposta para a ação do Relações Públicas

This study has the objective of presenting a new suggestion to the public relations professional into the Brazilian fashion business, seeing that, besides promising and little explored, presents social-economic conditions that allow the profession actuation. For this, it has been deeply analyzed the social character of fashion history e its development parallel to the society historical and economic transformations, basing, then, the study of fashion history in Brazil. To understand contemporaneity and the relations which interlace on it, there were used two analyzes about nowadays social order, liquid pos-modernity, from Bauman; and the hypermodernity, from Lipovetsky. In this context, it‟s approached new ways of relating with marks and with products which, since their consumption, are prepared to posterior discard. In the accelerated scenario of marks and consumption, the human relations, more liquids and tenuous, create the urgent possibility of action from on communication professional, who knows to identify the consumers desires and foresee their needs, rendering the tenuous laces stronger and the relationships more solid. This is when the profession of public relations presents itself as a new proposal to create experiences and to tight the loose laces on the consumption era

O onírico nas narrativas de Théophile Gautier

Cette étude se propose à l'analyser la matière onirique dans les contes fantastique de Pierre Jules Théophile Gautier (1811-1872). En raison des singularités concernant à la période historique de l’auteur, c’est-à-dire à l’époque romantique, la fréquence thématique du rêve se montre essentielle à la compréhension de l'esprit de l'auteur, l’icône de mouvements postérieures, bien en raison de l'évolution artistique et stylistique qui lui a conduit à avoir des relations polémiques avec les idéaux du progrès bourgeois et avec la conception utilitariste de l'art de l’époque, contre laquelle il a opposé la théorie de « L’Art pour l’art ». On a comme l’objectif de montrer que la critique féroce de Théophile Gautier à l’idéal progressite de l’époque et aux limites de la condition humaine occupe une place importante dans ses récits de rêve, soit par la réorganisation des éléments du réel à travers le rêve, soit comme un des moyens d'échapper aux limites de la réalité qui n’était pas toujours vu positevement par les rationalisme

A importância do incentivo ao desenho infantil

The present work's objective is to analyze the benefits of drawing for child development, encouraging children to draw. By doing this research, we want to prove the strengths that drawing can bring to the life of a child in areas such as emotional, intellectual, social, perceptual and motor development, seeking ways to encourage drawing for children. This research is bibliographic and focuses on authors like Viktor Lowenfeld, Robert Read, Edith Derdik, Georges-Henri Luquet, Ana Mae Barbosa and others who advocate drawing as a significant form of expression for child development

Arquitetura esportiva e a criação de um estádio: construção de um estádio de futebol para o S.C. Corinthians Paulista

O Corinthians é o clube de maior torcida no Estado de São Paulo, o segundo maior no Brasil e ainda não possui um estádio adequado para grandes competições. Localizado na região do Tatuapé, na capital paulista, o Parque São Jorge e o Estádio Alfredo Schürig são o que o time conta como espaço para treino. Suas partidas em casa são disputadas no Estádio do Morumbi ou do Pacaembu. No ano de seu centenário, entre muitos projetos já existentes, apresenta-se um novo conceito: um estádio para o clube e que também atenda as exigências de uma competição mundial, a Copa. A Copa do Mundo de Futebol atrai olhos de todos os continentes. É o evento de maior audiência e o segundo maior em termos de arrecadação (perdendo apenas para o Super Bowl). Para isso são necessárias que as exigências determinadas pela FIFA (Federação Internacional de Futebol Associado) sejam atendidas. Com todo o custo que envolve a construção e manutenção de um estádio, foram estudadas maneiras de gerenciá-lo para que a arrecadação seja suficiente para sua manutenção. Espera-se que a arquitetura possa colaborar com soluções práticas para esse desafio

A arte do teatro na educação durante a infância: a percepção dos professores acerca de suas contribuições

Seeking new ways to be used in the process of teaching and learning, he turned a look at alternative lines of research, going to value the arts in education, and inside, there has been a major focus of the relationship to both the theater and education. Currently, the theater has been the subject of research in education and has been also widely used as an educational resource, and its adoption by professionals is based on studies showing the contributions of the theater to child development. The theater, while playing, artistic expression and involves imagination, creation and sociability.This paper presents child development in all its phases, the importance of games, especially the symbolic games, during this process, through the perspective of Jean Piaget, a brief history of the theater within the education and the contributions actuallyits use as methodology of teaching and learning brings to children's development of the early years of elementary school, bringing the discussion as teachers' perception about the real possibility of its use in schools as a way of teaching and learning. This research aimed to understand the dialogic relationship between theater and basic education, emphasizing its most striking features, emphasize its presence in the teaching and learning in basic education, focusing on the early years of primary education; see how the skills developed with drama can help develop cognitive, psychological, social and moral development of children, performing an initial survey on the possibilities of using the theater within the lesson plans for teachers in the first grade of elementary school and learn the opinions of professional education on theresearch subject, being held with four teachers who teach in the first years of elementary education at a public school in Santa Cruz do Rio Pardo, ...(Complete abstract click electronic address below)

Do direito a ternura a literatura de autoajuda: um estudo sobre a identidade do professor em sua dimensão (sócio-) afetiva

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Estudo da tecnologia RFID e sua aplicação na gestão de estoques

Due to the need of more agility, dynamism and reliability in stock management, the market has turned its attention to RFID, which offers a practical solution and live up to the big corporations' expectations. The search for continuous improvement establishes a direct link with RFID, for its technology offers accurate real time information in any monitored given place. RFID is a radio frequency communication technology. A reader communicates to a tag through waves. This tag can be active, with a battery, or passive, in which its power is supplied by currents induced by the field variation it is exposed to. The RFID technology has a well defined basic principle, but there are many constructive ways of implementing it. The adaptability as well as the flexibility regard to the several kinds of stock in industry, reaching their particular needs. RFID can lower maintenance costs in stock by collecting data more accurately, lowering human error and optimizing the item handling at its reception, exit and while it is inside the company. This paper presents an example of RFID technology applied in a company's stock management. It is possible to prove that there are, in fact, great advantages in implementing this technology, as it creates the opportunity for continuous improvement in stock management, with better application of material, labour and quality tools, since the data collected through an automatized process using RFID are more reliable and dynamic

Implicações do ensino de arte nos anos iniciais: o trabalho com a leitura de imagens

This paper aims to address initially the implications and consequences of the planned use of image reading in classrooms of Art in the early years of elementary school. Enumerating some contributions to enrich and develop narrative skills, descriptive, analytical and interpretative. Thus, in a next goal will be researched the importance and essentiality of working with the reading of images, not only in art classes but at other opportunities, working intertextuality. Mobilizing both rationality and imagination, enhancing the information and content as well as encouraging creativity and analytical formation of subjectivity. Aiming at meaningful learning and encouraging other views and ways of thinking, feeling, teach, learn and be

Experimentos de baixo custo para o ensino de eletrostática no nível fundamental

The experimentation in the teaching of physics has been extensively studied over the years because of its potential as a tool demonstration of physics phenomena studied in classroom. In such a perspective view of the action of apprentice student involving teaching future teachers of physics, under the Program PIBID CAPES, developed since 2009, seeks ways to improve the teaching of physics experiments using the theme chosen for the electrostatic work was . In this particular work, we report the development of the project in a State School located in the city of Rio Claro, in two rooms in the 9th grade in elementary school. It is planned with the activities of teaching physics at this level of education, look at how two different ways of displaying the contents of electrostatics in a playful way for elementary students and implement a library of experiments so that students can take the experiments to their homes

Estresse término na reprodução de vacas leiteiras

Climate change in tropical countries, like Brazil, causes major problems in dairy production due to an increase of heat stress effects. In recent years, milk production in Brazil increased 36.07%. The Southeast region remains a leader in production with herds of high producing Holstein cattle (mostly), which is more susceptible to heat stress. Thermal stress decreases fertility in direct and indirect ways. Conception rates are reduced of 40-60% during cooler months of the year and 10-20% in the warmer months. Negative effects of heat stress involve changes in reproductive hormones, follicular development, oocytes, and embryos, and decreased dry matter intake. Several studies discuss change in reproductive hormones, such as reduction in plasma concentration of GnRH, LH, and oestradiol, which lead to decreased detection of estrus and ovulation. Various methods are being studied to bypass these negative effects and increase the fertility of dairy cows under heat stress. Cooling systems are the most advantageous and can be associated with technologies such as ET and TAI

Os professores e o consumo de projetos que chegam à escola: o caso do Projeto Lego Education

O estudo proposto focaliza o modo como os professores recebem, consomem e se apropriam de projetos educativos que são implementados nas escolas de ensino fundamental. Trata-se de um estudo de caso que focaliza a implementação, iniciada em 2008, do Projeto Lego Education em escolas de uma rede municipal de ensino no interior paulista. A implementação do referido projeto insere-se em um contexto mais amplo marcado pelo crescimento de um “rentável mercado formativo” (Nóvoa, 1999) entre nós atualmente. Diante desse contexto, surge uma questão: Como foi, para os professores daquela rede de ensino, a inserção do Projeto Lego Education em seu trabalho docente e como os mesmos lidam com o projeto atualmente? Para tentar responder a essa questão o presente estudo foi realizado com os professores que foram capacitados e atuaram na implementação do projeto, a partir de entrevistas semi-estruturadas e observações. Objetivou-se investigar como o referido projeto foi apropriado (de Certeau, 1994) pelos professores na sua implementação e como os mesmos percebem o projeto atualmente. Pretendeu-se identificar, assim, maneiras pelas quais os professores relacionam-se com materiais didáticos, livros/guias do professor e cursos de capacitação docente ligados ao Projeto Lego Education, procurando caracterizar as maneiras como os mesmos se apropriam e consomem (de Certeau, 1994) tais produtos que lhes são dirigidos. Nesse estudo foi realizada também a análise de documentos relacionados ao Projeto Lego Education (sites das empresas envolvidas, manuais e revistas, entre outros materiais), focando em como esses materiais se referem ao professor e sua prática em sala de aula. A inserção nas escolas públicas de projetos que, como o LEGO, são provenientes de empresas privadas, aponta... (Resumo completo, clicar acesso eletrônico abaixo)

O futebol sobre a ótica do tema transversal trabalho e consumo

The cross-cutting themes, which are characteristic express concepts and values of citizenship and correspond to important and urgent issues to society, should be treated within the school context , for all disciplines . Just like football, specific content of physical education, which most often is approached only by the technical and tactical aspects. The aim of this study was to analyze football from the perspective of labor and consumption and to propose activities for teachers to this content and theme in physical education classes. We investigated, in particular, the influence brands, media and the effect of the globalization phenomenon in this sport, and later thematic activities. The methodology used was qualitative type, which is from a thick description of the details about the situation analyzed and evaluated. In the first step a literature survey was conducted to understand and analyze the topic of this work. In the second, the activities were prepared, with the teacher ways to treat football from the perspective of labor and consumption from the themes presented in the goal. The activities were directed to students in the 9th grade of elementary school. It is expected that with the study, football can be see addition to the procedural dimension in class and the teacher values the critical training, and labor relations and consumption Football and any other content of school physical education. Activities that assist teachers in their future projects, jobs and classes. It is also hoped that the sport can be studied and understood both historically and critically in Brazil, the football country

Um método para reconstrução de superfícies baseado em nuvem de pontos visando representações em multirresolução

The representation of real objects in virtual environments has applications in many areas, such as cartography, mixed reality and reverse engineering. The generation of these objects can be performed in two ways: manually, with CAD (Computer Aided Design) tools, or automatically, by means of surface reconstruction techniques. The simpler the 3D model, the easier it is to process and store it. Multiresolution reconstruction methods can generate polygonal meshes in different levels of detail and, to improve the response time of a computer program, distant objects can be represented with few details, while more detailed models are used in closer objects. This work presents a new approach to multiresolution surface reconstruction, particularly interesting to noisy and low definition data, for example, point clouds captured with Kinect sensor

Efeito do Estrôncio (Sr) no tratamento de modificação do eutético da liga Al-1%Si

This study aimed to analyze the cooling curves, micro and macrograph alloy Al-1 %Si without the addition of strontium modifier and with the addition of the same. One of the ways of improving mechanical properties of alloy Al -Si is through the modification process. For the experiments two billets of the alloy Al-1%Si cast iron mold in a billet with addition of 0.02% strontium by weight, and the other billet without the addition of modifier were fused. In the solidification process of billet temperature was monitored and recorded every second for later plotting in Origin 8 program and analyzes the cooling curves obtained. The billets were cut and passed by grinding and polishing to perform the macrograph and micrographs. The results concerning the macrograph indicated that billet without the addition of Strontium particle size obtained was more refined than the billet where the strontium modifier was added. Regarding the micrograph, photos stemmed from the optical microscope didn´t show the expected modification effect by the addition of Strontium. This suggests that the low amount of silicon (1 %) present in the alloy used in this study interfered in the change process, because according to the literature review, Strontium 0.022 % by weight is sufficient to fully modify an alloy with 7% Silicon. The results from the cooling curve showed that both the eutectic temperature and the solidification time remained unchanged with the addition of strontium

Avaliação da influência da esterilização por radiação gama nas propriedades mecânicas, estruturais e na biocompatibilidade de matrizes híbridas orgânico-inorgânicas

Atualmente, as pesquisas acadêmicas e industriais não estão voltadas apenas para a descoberta de novos fármacos, mas também para novas maneiras de administração de medicamentos pretendendo obter melhores ações farmacológicas alem de reduzir efeitos colaterais. Partindo deste pressuposto, estudos demonstram que inúmeras moléculas podem ser incorporadas a polímeros híbridos orgânico-inorgânico preparados pelo processo sol-gel, assim pretende-se estudar a possibilidade de sua aplicação no desenvolvimento de um dispositivo de liberação controlada de fármacos na forma de implantes subcutâneos. As matrizes hibridas para serem implantadas devem, necessariamente, ser estéreis. Para isto este trabalho analisa a interação entre o processo de esterilização e uma provável alteração estrutural nestes polímeros. A esterilização por calor úmido em autoclave e a esterilização por radiação gama foram escolhidas para analisar a correlação entre alteração estrutural do hibrido e o processo de eliminação de microorganismos. Outro aspecto que levamos em consideração foi a melhora das características mecânicas das matrizes poliméricas confeccionadas com poli óxido etileno de peso molecular 1900 (POE 1900) e poli óxido propileno de peso molecular 400 (POP 400). Para serem implantadas estas matrizes devem estar uniformes, e não podem trincar ou quebrar antes ou após a implantação. Considerando estes fatores foi adicionado as amostras um agente plastificante, o álcool polivinílico (PVA), na tentativa de melhorar estas características