O “Apolíneo” e o “Dionisíaco” n’A montanha mágica: a dialética como paródia do Bildungsroman

Pós-graduação em Estudos Literários - FCLAR

Fetichismo na música: do conceito adorniano à reflexão sobre (im)possibilidades formativas

Pós-graduação em Educação Escolar - FCLAR

Comunicação de marcas de moda: nova proposta para a ação do Relações Públicas

This study has the objective of presenting a new suggestion to the public relations professional into the Brazilian fashion business, seeing that, besides promising and little explored, presents social-economic conditions that allow the profession actuation. For this, it has been deeply analyzed the social character of fashion history e its development parallel to the society historical and economic transformations, basing, then, the study of fashion history in Brazil. To understand contemporaneity and the relations which interlace on it, there were used two analyzes about nowadays social order, liquid pos-modernity, from Bauman; and the hypermodernity, from Lipovetsky. In this context, it‟s approached new ways of relating with marks and with products which, since their consumption, are prepared to posterior discard. In the accelerated scenario of marks and consumption, the human relations, more liquids and tenuous, create the urgent possibility of action from on communication professional, who knows to identify the consumers desires and foresee their needs, rendering the tenuous laces stronger and the relationships more solid. This is when the profession of public relations presents itself as a new proposal to create experiences and to tight the loose laces on the consumption era

Objetos lúdicos disponibilizados às crianças de 3 a 5 anos: o que encontramos na educação infantil?

The goal of this research is to identify and describe the recreational objects, or toys, children’s play and games offered by teachers from a public municipal school of early childhood education in Pederneiras, a city located inland São Paulo State. The research has started with a retrospective look of the childhood concept and of the recreational objects with in the classical era till the modernity, what has allowed to identify how to play was in history and what is its relation with education. In order to understand how the recreational objects have been seen at school we have made a survey of the oficial Brazilian documents related to the childhood education. The benchmark survey has allowed the organization of a half structured questionnaire and the Kobayashi studies (2009, 2011), was the mean used to identify and classify the recreational objects found at school. The data collected in the benchmark survey in the field remark and by the questionnaire have permitted to identify here recreational objects available by teachers in early childhood education of 3 to 5 years old children at the school mentioned and what they think about the theme, on the other hand the studies performed have allowed us to analyse the adaptation and validity of the recreational objects already found

As relações públicas e a gestão da comunicação integrada nas organizações resilientes do século xxi: uma análise dos meios de comunicação da ONG Periferia Legal

The implications of modernity and globalization stimulated the establishment of a new type of organization. Resilient organizations, as they will be called, representing the twenty-first century and are aligned with the social, political and economic context for their adaptability and flexibility. The study of the case will be the communication of the NGO Periferia Legal, also linked to the plane of the creative economy because of the intangible asset it produces. The study will be focused on the ways which public relations can help in the development of the NGO by analyzing their media. Thus, the three fronts of communication from the NGO (external, internal and institutional) will be analyzed through observations and interviews and their channels are categorized into: inefficient, low efficiency , average efficiency and efficient. The media will be key to understanding the phenomenon and the degree of efficiency will be marked as it achieves the proposed and designed objectives by the project itself - through the mission and vision of the NGO - using communication. In this way, the study seeks to understand the characteristics of resilient organizations from the standpoint of public relations

O debate modernidade / pós-modernidade e a crise socioambiental: um estudo sobre teses e dissertações brasileiras em educação ambiental

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Da Campanha de Educação de Adolescentes e Adultos aos Grupos Escolares noturnos: São Carlos, SP (1930 a 1950)

Pós-graduação em Educação Escolar - FCLAR

O projeto de modernidade nas crônicas da seção De Palanque de Artur Azevedo

Pós-graduação em Letras - FCLAS

O mal-estar docente e os limites da experiência no tempo presente: uma leitura frankfurtiana

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O Mestre, de Ana Hatherly: uma insólita aprendizagem

O mestre (1963), written by the Portuguese author Ana Hatherly, continues to challenge our reading due to its disturbing nature. The text is not only connected to and transcends the emerging modernity of the Portuguese poetic avant- -garde experimental proposals of the period, presenting itself as a permanent intriguing text. This paper examines the narrative procedures put into action in order to destabilize the relationship I – the Other (master and apprentice), multiform agents, producers of metamorphosis and disturbing actions. The female narrator addresses love, truth, knowledge and power in an uncommon way and transforms the narrative into a magic practice, with surprising effects.

Um drink de tradição e novidade: considerações sobre Rilke Shake de Angélica Freitas

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Duas fábulas de cidade: configurações do espaço urbano em Bernardo Carvalho e João Cabral de Melo Neto

The aim of this article is to present some considerations on the contemporary city figurativizations, from the reading of “O Arquiteto”, a Bernardo Carvalho’s short story, published in the anthology “Aberração” (2004). In this short story, the writer retakes the city theme following a modernity tradition, established, among others, by Poe and Baudelaire, making his voice embrace other Brazilian writers voices, that have represented the town, but, at the same time, recreating, in his scripture body, dense and intense, quick and, in some sense, agonic, the utopist projects of renascence ideal cities, questioning the utopias and the aesthetics traces which can be found on the nowadays texts. To enlarge the metalinguistic proposal that emerges from the analysis, some poems by João Cabral de Melo Neto are considered. This comparison allow us to establish parameters to think about influence in certain perspective of contemporary literature, which epicenter configures less the supremacy of the newty and more a aesthetic of deletions of the origins, tracks, traces, which are possible by the canon invention.

Haroldo de Campos e a utopia da escritura original

The aim ofthis article is to discuss the existence ofan original writing utopia in Haroldo de Campos, which seems to be more important to his work than the concretist utopia. It is possible to understand the Haroldo's poetry project since the establishment of a parallel between the epic aedo and the haroldian attitudes concerning the invention and the tradition, taking them as difference in the constitution of Haroldo's identity. Once he assumes a impossibility to rescue the origin itself, the haroldian project turns to the 'jetzeit" and that, secondly Agamben is very contemporaneous.

Quando o lírico e o narrativo se encontram em Nuno Júdice

Nuno Judice’poetry has a peculiar discourse, whose devices of construction mixe poetry and prose in order to eliminate the borders between the two kinds of language. The Classical tradition is a constant reference in his poetry, by means of the imagery and the allegory in which some Greek myths are mentioned. Nevertheless, the context of modernity from which the poet Nuno Judice emerges put together the dimensions of space and time so as it is impossible to separate them. In this paper we analyse two poems extracted from the book As Regras da Perspectiva (1990) and our purpose is to discuss some literary questions as the metalanguage, the sensations, the lyric subjectivity, the narrative trends, the special meanings and the forms of the world.

A multiplicidade poética de Emílio Moura: o encanto da hora amarga

The modernist poet Emílio Moura (1902-1971) incorporates a strictly modern language regarding the imagistic suggesting a mainly poetry metalinguistic. That way, from the works Canto da hora amarga (1932) and Cancioneiro (1944) we attest, through the poetic analysis, that modernity Moura’s poetry takes place in confluences with ideas ranging from biblical tradition and come to the depersonalization of the modern I and questing. We objectify, therefore, demonstrate and explore the metalinguistic and intertextual character that results in the personification of poetry, as clarified muse. To achieve this, this same poetry undergoes a dualistic and pessimistic sentiment, baroque, the I that is divided into life and death, light and shadow; goes through a romantic feeling of anguish and desolation and reaches the multiplicity of the poetic speaker, which promotes a constant struggle with the language. More than draw a correlation between classical and modern ideas (in the sense that the poet creates depersonalization and appropriates of free, short prose or verse, typical of modernism), intend to supply, at least in part, the dearth of studies on the miner poet who has found fertile ground to question and analyze internally the role of poetry in the multiplicity of man and modern society to therefore conclude that universalism the Emílio Moura becomes distinctive and mature. Thus, we will check how poetic inflows corroborate both works for reevaluation and critical insertion of poetic the Emílio Moura in the context of modern/Modernist Brazilian literature