Charges: um olhar estereotipado dos professores

O presente trabalho de conclusão de curso, intitulado Charges um olhar estereotipado dos professores, é o resultado de um interesse sobre esse tipo de arte gráfica desde a adolescência atrelada à curiosidade sobre a imagem construída historicamente sobre os professores e sobre sua vida profissional. Este trabalho tem por objetivo analisar os estereótipos que são atribuídos aos professores nas charges procurando observar características de gênero, de vestuário e de caráter psicológico. Para atingir esse objetivo, teve-se o intuito de utilizar como material de pesquisa as charges do autor italiano Francesco Tonucci que publicou mais de mil charges na Itália e na Espanha. Esse autor procura abordar em seus desenhos temas que mostram a educação formal e informal em seu país, criticando à forma como a educação é tratada, essas realidades se encaixam com a do Brasil em muitos aspectos, e são estes aspectos que forneceram dados para analise. Para desenvolver essa pesquisa se utilizara a abordagem qualitativa, seguindo a metodologia de pesquisa documental e bibliográfica. Neste trabalho foram observados os estereótipos atribuídos aos professores e discutiu-se que imagem é transmitida desse profissional por esse suporte de leitura tão popular. Para aprofundar a questão dos estereótipos se realizou leituras de artigos que abordaram a questão dos estereótipos no contexto educacional, além de fontes que forneceram explicações sobre o fundamento histórico que deram razões para que esses estereótipos acontecessem. Quanto às charges se realizou um breve apanhado histórico de como esse tipo de arte gráfica surgiu e porque faz tanto sucesso nos meios de comunicação

Inclusão e exclusão na velhice: a (des) construção de identidades sociais

O presente trabalho de conclusão de curso propõe a discussão sobre o processo de construção da identidade do idoso levando em consideração as representações sociais veiculadas pela mídia e as expectativas e sentimentos dos idosos. A pesquisa tem como objetivo identificar as representações sociais sobre a terceira idade que circulam nos variados meios de comunicação; analisar as representações sociais sobre o idoso, os estereótipos, tanto os antigos (onde o idoso era considerado apenas um peso para as famílias) como os novos (o idoso atleta e descolado que busca a eterna juventude); compreender o significado do conceito de 'terceira idade' e o significado que essa expressão tenta ocultar; compreender os mecanismos de inclusão e exclusão do idoso nas ações da sociedade cível e pública; entender o quanto a convivência entre diferentes origens e diferentes gerações pode ser benéfico pra ambos os lados usando como base minha experiência no PEJA, assim como a busca do ideal do ser idoso, o idoso real, humano, referência de experiência, que ensina e também aprende, respeitado como pessoa sem mais ser considerado como apenas um número de estatística. A pesquisa também contará com uma revisão bibliográfica sobre os processos de construção identitária, representações sociais, influência dos meios de comunicação e terceira idade, com ênfase nas representações expressas na publicidade

Dinâmicas de apropriação e ocupação em diferentes formas de relevo: impactos e vulnerabilidades em ambientes urbanos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O Primo Basílio e a relação espaço e tempo no audiovisual

Pós-graduação em Letras - FCLAS

“#VemPraRua”: as manifestações de junho de 2013 em São Paulo e a nova esfera pública

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Políticas públicas e direitos de crianças e adolescentes: o papel da mídia na expansão da cidadania

This paper presents results of an evaluation of the quality of the coverage of issues associated to the preservation of rights of children and adolescents in the eight main newspapers of major cities of Bauru (Sao Paulo State) administrative region, from August 2008 to March 2009. In a total of 389 assessed stories, 66% portrayed acts of legal infraction and violence with children and adolescents as victims or perpetrators, with a fragmented and superficial perspective; 34% are greater approaches about public policies aimed at the preservation of social rights. The results show the existence of a smaller number, yet significant, of stories which presented extended and more contextualized approaches. From a general view, we can point out that the contribution given by the media as a form of vigilance over the execution of public policies has been limited, which justifies the concern of demanding, from the mass media, measures to fulfill the role attributed to them by contemporaneous democracies to the strengthening of citizenship.

Jornalismo ambiental, envelhecimento demográfico e universidade aberta à terceira idade: a tese do empoderamento

The world is aging. This subject is becoming more and more present on the communication media. The future journalists must be made aware of this phenomena that involves a important change in the society. One of the ways can be the study of the empowerment and Social Capital Formation techniques, using the new Information and Communication Technologies, or following the example of the Open Universities to the Third Age that are appearing all over the world. In this article we’ll study the case of “Programa Universitario para Mayores” (University Program for the Grown ups), at Seville University (Spain).

Jornalismo ambiental, envelhecimento demográfico e universidade aberta à terceira idade: a tese do empoderamento

This paper proposes a reflection of media’s role and its relationship with global phenomena of demographic aging. From a critical point of view of empowerment’s concepts and social capital, it suggests that journalists can give more visibility to the perspective of senior citizens’ inclusion in social life through a better use of ICTs and the insertion of more diverse subjects such as universities opened to Third Age. It suggests also that this theme should be developed in training future professionals, so the media can enhance others representations of excluded groups with more social responsibility.

Cobertura sobre Terceira Idade na imprensa brasileira

This article intends to inventory the medias that also cover Third Age in Brazil, in view of that all the demographic pointers reveal the accented process of aging of the worldwide population, and therefore of our country. A time that the journalists cannot ignore the changes that occur in the interior of the society, in which it is the main area of performance of the journalism, we want to understand why the Brazilian media still dedicates so little space to this phenomenon of the elderly, in contrast of what occurs in other countries. We ask ourselves, then, if the change in the way of looking at the elderly one would not have to be born inside of the University, through the young who prepare for the exercise of the profession, with citizenship and social concern. In the Course of Journalism of the UNESP/Bauru a group of future journalists is searching this subject, for this they sign this article.

Editoração eletrônica: novos comportamentos editoriais e estéticos

This dissertation shows a new tool in the process of producing specialized printed media: desktop publishing. Because it is an important tool to this communication media, the visualization of its evolutionary journey began in the pre-history of informative vehicle, advancing to the informatics society. And it was just in this last social stage that desktop publishing legitimized its function, resulting in impacts on the production of these media and conditioned new styles. At the presentation of this new post-industrial society, a change of work and leisure sphere was verified, whose fusion is present and in this interaction, desktop publishing arose at home, in the little bureaus. In this journey, desktop publishing became an object of reflection because of its conditioning aspects that fostered moments of observation in relation to a possible threat to creativity, thanks to its facilities and clichés. On the other hand, different positive aspects of desktop we also shown, at the same time, its conditioning aspects resulting into a restudy of its execution in different printed media, showing its effects and sharing points of view. So, new styles and a editorial way of production were seen too. Add to this aspect desktop publishing – in general meaning – the computerization of magazine articles – has been producing resignation of journalists, which is another important aspect in the presenting dissertation.

Jornalismo e sociedade: a Invisibilidade do idoso na imprensa brasileira

This article intends to inventory the medias that also cover Third Age in Brazil, in view of that all the demographic pointers reveal the accented process of aging of the world-wide population, and therefore of our country. A time that the journalists cannot ignore the changes that occur in the interior of the society, in which it is the main area of performance of the journalism, we want to understand why the Brazilian media still dedicates so little space to this phenomenon of the elderly, in contrast of what occurs in other countries. We ask ourselves, then, if the change in the way of looking at the elderly one would not have to be born inside of the University, through the young who prepare for the exercise of the profession, with citizenship and social concern.

Jornalismo e sociedade: a (in) visibilidade do idoso na imprensa brasileira

This article intends to inventory the medias that also cover Third Age in Brazil, in view of that all the demographic pointers reveal the accented process of aging of the world-wide population, and therefore of our country. A time that the journalists cannot ignore the changes that occur in the interior of the society, in which it is the main area of performance of the journalism, we want to understand why the Brazilian media still dedicates so little space to this phenomenon of the elderly, in contrast of what occurs in other countries. We ask ourselves, then, if the change in the way of looking at the elderly one would not have to be born inside of the University, through the young who prepare for the exercise of the profession, with citizenship and social concern. In the Course of Journalism of the UNESP/Bauru a group of future journalists is searching this subject, for this they sign this article.

Jornalismo e sociedade: a (in) visibilidade do idoso na imprensa

This article intends to inventory the medias that also cover Third Age in Brazil, in view of that all the demographic pointers reveal the accented process of aging of the world-wide population, and therefore of our country. A time that the journalists cannot ignore the changes that occur in the interior of the society, in which it is the main area of performance of the journalism, we want to understand why the Brazilian media still dedicates so little space to this phenomenon of the elderly, in contrast of what occurs in other countries. We ask ourselves, then, if the change in the way of looking at the elderly one would not have to be born inside of the University, through the young who prepare for the exercise of the profession, with citizenship and social concern. In the Course of Journalism of the UNESP/Bauru a group of future journalists is searching this subject, for this they sign this article.

Aplicações folkcomunicacionais na publicidade

O presente trabalho faz uma análise de anúncios publicitários onde são utilizados elementos da folkcomunicação na construção da linguagem publicitária. Empregando a pesquisa bibliográfica e documental buscamos evidenciar quais são esses elementos e como eles são apropriados pela linguagem publicitária. Os conceitos da folkcomunicação, na área da publicidade, mostram que, na realidade, os “comunicadores folclóricos” traduzem os conteúdos complexos dos meios de comunicação de massa e os interpretam segundo valores tradicionais das camadas populares, conforme conceitos definidos por Luiz Beltrão. Essa tradução faz a aproximação com o público tão almejada pela publicidade, criando espaços de entendimento e de consumo dos bens ofertados. Nesta pesquisa, foi possível demonstrar como, em várias situações publicitárias, as apropriações dos conceitos folk são incorporados na e pela linguagem da publicidade.

Informatização: impactos editoriais e estéticos

This dissertation shows a new tool in the process of producing specialized printed media: desktop publishing. Because it is an important tool to this communication media, the visualization of its evolutionary journey began in the pre-history of informative vehicle, advancing to the informatics society. And it was just in this last social stage that desktop publishing legitimated its function, resulting in impacts on the production of these media and conditioned new styles. At the presentation of this new post-industrial society, a change of work and leisure sphere was verified, whose fusion is present and in this iteration, desktop publishing arose at home, in the little bureau. In this journey, desktop publishing became an object of reflection because of its conditioning aspects that fostered moments of observation in relation to a possible threat to creativity, thanks to its facilities and clichés. On the other hand, different positive aspects of desktop were also shown, at the same time, its conditioning aspects resulting into a restudy of its execution in different printed medias, showing its effects and sharing points of view. So, new styles and an editorial way of production were seen as well. Add to this aspect, desktop publishing – in general meanings – the informatization of magazine offices – has been producing dismissing of journalists, which is another important aspect in the presenting dissertation.