Trailer: análise da linguagem utilizada por esta peça publicitária cinematográfica

This final project intends to discourse about the cinematographic publicity piece that is the trailer and its main features. Its relation with the publicity is studied so we can understand how this relation occurs, once the trailer is found in between the cinema and the publicity. The trailer features are exposed, such as the persuasive features, so it becomes evident the importance of studying this advertising tool from a broad perspective. In addition, we seek to determine its aesthetics, its compositional characteristics and their relevance in movie marketing. The paper discusses briefly about the universe of the movie marketing, as a way of situating the trailer as a tool in a set of publicity techniques that help in selling movies. A case study is conducted, involving the analysis of 5 trailers from different categories of gender, in order to capture the essence of the overall trailer, such from the persuasive perspective as the audiovisual perspective. Finally the is the addition of a current universe of characteristics that can be found in the contemporary trailers, grounded by theorists and film scholars that accompanied the evolution of this advertising tool

Elaboração de cartilha para orientação de pais de alunos de escolas públicas sobre obesidade infantil

Esta pesquisa procurou investigar os trabalhos já publicados em revistas, periódicos, artigos científicos, livros e outros meios de comunicação, informações sobre a obesidade infantil, desde seu surgimento, métodos de prevenção e tratamentos adequados para evitar que a epidemia da obesidade continue a se alastrar em nosso país. O objetivo final desta pesquisa e revisão bibliográfica, foi o desenvolvimento de uma cartilha infantil, voltada para pais e alunos de escolas do ensino básico, a fim de alertá-los sobre a obesidade infantil, utilizando diversas gravuras e linguagem simplificada, para que tanto adultos quanto crianças possam compreender o conteúdo da cartilha. Os indivíduos obesos sofrem devido a diversos problemas, além dos problemas relacionados a saúde em geral, ainda são estigmatizados em nossa sociedade que valoriza mais a aparência que a saúde física, para isso a problemática da imagem corporal também foi abordada na cartilha. Temas como alimentação, atividade física, lazer, cuidados dos pais, doenças associadas e o crescente aumento da obesidade infantil no Brasil foram abordados, entre outros

A regionalização do discurso de João Guimarães Rosa: a linguagem e a caracterização do homem do sertão

This study intends to analyze the regional influences for the language and the characterization of characters of the environment João Guimarães Rosa, stressing the important of language as cultural heritage. The study is based on the concepts of Culture and defended by Region of Cultural Geography, Language as an asset by Iphan, interviews and works of Rosa, and publications related to Rosa's works. Having the definition of place as a center of meaning constructed by experience (Tuan, 1983), and that the region is now seen based on the set of perceptions and lived down from seizures, evaluations, decisions and behaviors collectives (Bezzi, 2004), qualitative research provides grounds of the discussion it’s importance of communication and the same transcript. Through the study of language, characters and actions of the author's own notes to create the environment for the study of behavior, lived and / or imagined in the stories. Based on the literature review has set itself the aim of the study of the language coupled with the behavior of certain individuals of the same group have a cultural identity is recognized and valued as historic and cultural heritage

Políticas públicas e comunicação cultural: nova possibilidade de acesso à cultura por meio de editais

In this work, seek to reflect, primarily, the Brazilian cultural interfaces, starting with a conceptual definition, symbolic and anthropological Culture and Identity. From this, the main strengthen public communication: individuals, groups and societies. Then the reflections address a more communicative context in which PR professionals are emphasized as a major responsible for handling cultural society. In the latter approach, the Cultural Public Policy are reinforced as key tools in creating laws to encourage culture in its intricacies and finally and quickly - but not least, the policy Edicts is reflected as a synthetically the new possibilities of fostering cultural

Gestos, expressões e emoções: quando a linguagem corporal permeia as relações públicas

De quanto vale um pequeno gesto, um sorriso, um olhar? São estes detalhes que nascem da linguagem corporal é que estarão presentes neste trabalho. Este projeto foi construído a partir do desejo de se provar que a mensagem presente sob as palavras tem um grande e belo papel para o diálogo e as relações humanas. É com esse propósito que, inicialmente, buscaremos o homem na raiz de sua linguagem, numa trajetória cultural e evolutiva das expressões e da utilização do corpo humano nos rituais de interação. Aos poucos, este mesmo homem se descobre um ser simbólico, com sua capacidade de interpretar símbolos e sinais por meio de um mundo de representações, que fez com que o ser humano procurasse sair da solidão em busca da formação de comunidades. Neste momento, o corpo marca importante papel comunicativo, já que exerce sua função unificadora nas variadas dimensões interpessoais. A partir dessa particularidade, buscaremos o homem imerso na coletividade das organizações, comunicando seus estados emocionais e fazendo uso do não-verbal para reeducar o seu comportamento como trabalhador, mas principalmente, como homem. Este trabalho propõe, assim, analisar a importância de dimensões esquecidas da comunicação que permeiam a percepção dos sentidos, dos afetos, das emoções e da cordialidade entre os sujeitos. Neste sentido, o profissional de Relações Públicas quer fomentar em si – e no outro – o desejo de resgatar valores adquiridos ao longo da história humana, para se fazer presente como sujeito e compreender o outro, de corpo, alma e em todas as suas dimensões

Da linguagem corporal à linguagem escultórica: contribuições do método Bertazzo

This research aims at the human body as a theme that is explored in different languages by many artists. So here I intend to report the passing of reading and interpretation of the show LIVE BODY: Carousel of Species for sculptural language, so will be examined trajectory of the creative process with a brief overview of the expressive body language through dance / theater exploring ways Created with contributions from studies of Reeducation Method Body Ivaldo Bertazzo, creator, director and choreographer of the piece

Relações públicas aplicadas à comunicação pública digital: conceitos, práticas e recomendações

The increasing amount of information about public management conveyed by government electronic portals in the internet has attracted the attention of scientific research, which has resulted in reviews of the contribution of such channels of public communication for the expansion of citizenship. It is the duty of the government to inform citizens effectively as well as using effective language to deal with different ways of relating with each public. Based on data collected in the official social media of state government during search for Scientific Initiation PIBIC/CNPq entitled “Digital Democracy and Social Networks: Analysis of Use of Internet by the Government of State of Sao Paulo” and official strategic manuals of the first industry this work of course completion has analyzed practices and recommendations of the area to contribute to the development of strategies of public communication

A dimensão político-pedagógica da “comunicação sem equívocos” frente aos desafios da escola para todos: novos lugares interpretativos para a prática docente

The aim of this paper is to present some considerations on discursive positions that challenge the textual production of a student from Cycle II Elementary School. We intend to show how a biased reading of the student’s text might not observe significant textual features and disregard the student’s level of literacy, thus ignoring the insertion of this writing in a socio-historical context. Such an approach, while defined by ideology, is determined by the pedagogical discourse that focuses on formal patterns of language, which prevents the teacher from identifying rich and interesting linguistic and textual procedures in the text in question, indicative of the student's literacy and his/her potential for authorship. This reading mostly denies the efforts that have been made to reverse the exclusion of public schools students, weakening the idealist discourse that claims for a “school for everybody”.

Reflexõs sobre a linguagem do ambiente chat no Teletandem sob a perspectiva da natureza heterogênea da escrita

This paper aims at discussing the characteristics of computer mediated language within a foreign language teaching and learning environment enabled by the use of synchronic writing resources – chat. The present research is based on (i) theoretical principles about the use of technologies and the teaching-learning of foreign languages in the scope of the Teletandem Brazil Project: Foreign languages for all – Projeto Teletandem Brasil: línguas estrangeiras para todos (TELLES, 2005); (ii) studies on the characteristics of the language within chat interactions; (iii) different theoretical perspectives on the relationship between spoken and written language, emphasizing the constitutive heterogeneity of writing perspective (CORRÊA, 1997, 1998, 2001); and (iv) some relevant concepts related to Prosodic Phonology field (NESPOR; VOGEL, 1986). Is being taken as research data, the written production of a Brazilian student (finishing a Licentiate in Literature) interacting with an American student (in Religious Studies) through Windows Live Messenger. The data were collected during a five-month period, during which the participants interacted through chat, totalizing 12 interactions in English and in Portuguese. During the analysis, a particular attention was given to the messages’ fragmentation, the use (or not) of punctuation signs and abbreviations within the Brazilian participant’s production, in order to discuss the representations she built of her writing, her interlocutor, herself and on the teaching-learning process of a foreign language.

Resolução de problemas e linguagem em EJA

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A integração das tecnologias de informação e comunicação na escola: o projto político pedagógico nesse contexto

This study aims to analyze the possibilities of integration of new information and communication technologies (ICT) in teaching and learning in a school of public elementary school Municipal Araraquara. This is a survey based on a qualitative approach, which has a strategy Case Study. Made an analysis of the Curriculum Guidelines and Policy Project (PPP) school selected, in order to check how the school addresses the issue of the use of new technologies in the educational process. For the analysis of the Curriculum Guidelines and Educational Policy Project found that the school has studied a concern to make use of ICT in teaching and learning, featuring an awareness of the importance of technology in education, but does not describe ways to integrate curricularmente them. The integration of new technologies into the curriculum requires a systematic reflection about their goals, their technical and content chosen. Not only is working with new technologies aimed at digital inclusion of students, but we need to integrate the school into their curricular, integrate them into the process of teaching and learning. Today ICT configure themselves into a new form of language, essential for knowledge representation and, if so, their presence in the school curriculum is crucial.

Um olhar bakhtiniano sobre a questão do dialogismo X monologismo: Macabéa e a linguagem no processo de (des)constituição do eu

Bakhtin, during the development of his theories, focused matters concerned to language, also taking account of the vital importance of its role in the formation of men. Thus, he was concerned in treating language not only as a simple mean of communication among people, but also as a social and crucial activity for the development of human beings. According to that and regarding the Bakhtinian concepts of alterity and dialogism in this paper, we intend to verify some aspects related to Macabéa, the protagonist of the novel entitled A Hora da Estrela, by Clarice Lispector, as well as her communication with the outside world, via language, trying to clarify, into that process, elucidative elements which attest her diffi culty in interacting with the world that surrounds her, besides the consequent de(constitution) of her own identity.

Design e gênero: diretrizes metodológicas para validação do uso da linguagem visual na roupa infantil

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Linguagem transmídia, uma narrativa para a arte de se fazer jornalismo

Tell a story is one of the primary forms and instinctive communication in humanity. The essence of narrating daily events remains the same, but the channels through which these stories are told to reshape over time and adapt to the desires of your audience. Given this reformulation and with the advent of the internet as an essential part of contemporary communication, technology plays an essential role in assisting in the development of languages and new ways to create, manage and communicate content, in addition to democratize and expand these processes. With this work, it is hoped, provide subsidies for new research in the area are made, and contribute to the production of transmedia journalistic

As novas tecnologias de informação e comunicação como um recurso para a produção de material didático voltado ao ensino do atletismo

Apesar da importância do atletismo, ainda são vários os problemas enfrentados por aqueles que se dedicam a ensiná-lo. Procurando estratégias que contribuam para sanar algumas dessas dificuldades, essa pesquisa teve como objetivo identificar as Novas Tecnologias de Informação e Comunicação (NTIC), em especial, a internet, como forma de subsidiar o ensino do atletismo em aulas de Educação Física. Para atingirmos o objetivo proposto, nos pautamos no desenvolvimento de quatro etapas, a saber: 1ª Etapa - pesquisa bibliográfica, em livros, artigos e websites, visando coletar materiais didáticos relacionados ao atletismo; 2ª Etapa - análise e divisão dos conteúdos da internet, em especial, dos vídeos do Youtube, por possuírem diversos conteúdos relacionados ao atletismo; 3ª Etapa - organização do banco de dados, no formato de material didático, com base nos vídeos do Youtube, capaz de subsidiar o trabalho do professor de Educação Física na escola, com sugestões de atividades a fim de tornar as aulas sobre atletismo mais dinâmicas e numa linguagem cada vez mais frequente no dia a dia dos alunos