Comunicação Organizacional e Mídias Sociais: o uso das redes sociais nas estratégias de comunicação

The growing concern of experts in organizational communication with appropriate business relationships with its various stakeholders through digital platforms causes an upgrowth on the number of studies on the topic of social media. The social network communication receives analysis in different approaches, ranging from behavioral changes to the instrumentalization of these tools for marketing, relationship and information exchange. The objective of this monograph is to make an exploratory study that relates to organizational communication and social media, and discuss how the theories can contribute to the optimization of communication mediated by specific platforms that bring with them opportunities for interaction and relationship in the digital environment

Diferentes mídias em parceria e cooperação: grandes produtoras de identidades contemporâneas

The aim of this paper is to present the results of a research in the area of Discourse Analysis, to describe discourses found in the media about the identities constructed in the Second Life virtual communities network and, to find out what discursive strategies are produced by the profile “fashion in the soap operas” hosted in the Twitter micro-blogging as an attempt to have a significant number of logfiles and to discover what leads men, women and, teenagers to participate of this “fashion in the soap operas” interaction. Our corpus consists of printed media reportings that present users of Second Life and its avatars with a proposal of new identities, including the utterances produced by the profile “fashion in the soap operas” and their respective followers. The analysis of the reports and discourses are based on the work by Michel Pêcheux and Michel Foucault. The analysis have shown that the new identities, created in virtual communities network and, the profile of the followers of “fashion in the soap operas”, hosted in Twitter, are characteristically contemporary sensibilities, who take part in the truth games and in the social pressing experimented nowadays

Diagnóstico ambiental das áreas de expansão urbana do município de Jaguariúna - SP

The spatial chaotic urban growth is an increasing and common problem in Brazilian cities, especially in the State of São Paulo. In order to assist the territorial expansion planning, the present study aimed to conduct the environmental diagnosis of urban expansion areas in the City of Jaguariúna – SP, bounded by the Municipal Plan. From the preparation and analysis of thematic maps, literature review and field analysis, data were collected for use and occupation, geology, geomorphology, pedology, vegetation, water resources and features surrounding the five urban sprawl existing areas. It was noted, in general, that these areas are suitable for urban occupation, since they show flat geomorphology characteristics, with flattened, medium to large hills, slightly undulated, with low slope, and soils that do not present risks to the deployment of buildings, once properly managed. It was also observed a few water bodies crossing these areas and a few areas with native vegetation beyond permanent protection areas along the rivers. By the analysis of these areas and their surroundings, it was possible to determine on which area the urbanization process can occur more quickly. Thus, the study allows the City of Jaguariúna to perform a more effective occupation planning in these areas, always aiming the sustainable development and, consequently, the improvement in population’s quality of life, as well as the maintenance of environmental quality.

Alternativas sustentáveis para a circulação urbana – estudo de caso: as cidades de Guaratinguetá e Lorena

La circulation urbaine dans les villes brésiliennes a été marquée par l'influence directe de l'automobile. Grâce aux possibilités découlant de l'automobile, les villes se développent de plus en plus désordonnées et exigent la création de nouveaux moyens pour maintenir le flux du trafic. Cependant, la création de nouvelles routes est venu de collaborer avec les embouteillages, parce que plus les routes ont été construites, plus elles ont généré le besoin de transport. La question du développement durable a commencé à être traités de 1987 et alors, les premières idées pour résoudre, entre autres, le problème de la circulation urbaine. Une des solutions suggérées par les études est l'utilisation de transports non-motorisés. Ainsi, le vélo est devenu le grand pari pour un transport plus durable. Au Brésil, le vélo est largement utilisé, mais n'est pas considéré comme un réel moyen de transport, qui conduit à de mauvais investissements et incitations. Par conséquent, des mesures sont nécessaires pour encourager le transport à vélo pour se obtenir, avec d'autres mesures, un transport plus durable. Enfin, l'étude de cas dans deux villes, Guaratinguetá et Lorena, montre l'influence de l'automobile dans la formation de ces deux villes, qui a fini par nuire les autres modes de transport qui auraient pu être mieux utilisés

Relações Públicas e as ferramentas de análise das Mídias Sociais: uma parceria de sucesso

This paper aims to analyze the social media monitoring as a specific instrument of Public Relations. Indeed, in the current context this is the most suitable professional to establish the relationship between organizations and their online audiences. Its function is to be manager of communications, mediating and instituting relationships, caring image and reputation of the organization and conducting strategic planning. This case study sought to monitor the Virada Cultural de Bauru through social media's own audience. For this purpose, two types of free tools - Socialmention and Topsy - sustained the diagnosis that turned data into information to be used by this professional communication. The balance shows the power of social media and how they are able to reflect the wishes of consumers, providing often the necessary tools for an efficient communication

Análise da ABNT NBR ISO 14005:2012 como instrumento de implementação de sistemas de gestão ambiental em pequenas e médias empresas

The use of environmental management systems - EMS has shown to be a key tool for addressing the environmental aspects and impacts of an organization. The vast majority of EMS based on the requirements of ISO 14001:2004, as it is a globally recognized standard and adopt its recommendations is considered to be a guarantee of fulfilling the basic requirements of an EMS. Despite all the benefits that the system provides, we still find many problems in the implementation of EMS, especially in small and medium enterprises or SME. Most of the difficulties of implementation is related to intrinsic factors that companies of this size have, and issues related to the models and methods used to implement an EMS. Thus, this work aimed to assess whether the guidelines of ISO 14005:2012 meet the needs of SMEs for the effective implementation of an environmental management system. For it has been identified in the relation between SMEs and EMS the majof intrinsic problems of SMEs to implement (PII), such as lack of financial and human resources, and lack of commitment from top management to the SGA. Also was also pointed the main implementation issues related to ISO 14001 (ABNT, 2004) or the models or methods (PIM), highlighting the lack of environmental performance criteria, and the need for a path or sequence of steps for implementation. The study of ISO 14005 (ABNT, 2012) showed that the standard guidelines and implementation examples proposed, include solutions for all problems related to EMS implementation SMEs

O clima urbano em Alfredo Marcondes/SP: uma análise dos indicadores geoambientais

There are obvious changes that occur within the cities, experienced in synthesis for the degradation of the environment and especially the worsening quality of life. Even small cities, began to exhibit characteristics typical of an atmospheric climate. Thus, it becomes natural to analyze the characteristics of these spaces, unlike the medium and large cities, provide a detailed analysis of the peculiarities of intra-urban space in order to highlight what factors enhance or soften the formations of a typical urban climate distinct patterns of land use. The aim of this research from a geoenvironmental mapping of attributes (uses and land cover, vegetation and tree characteristics of buildings) while representing the dynamic City entertainment. Thus, we seek to inter-relate these indicators to analysis climate urban-rural and intra-urban applied to the city of Alfredo Marcondes / SP, a small town in order to identify a potential compromise climate conditions point to generate a specific climate. From this detailed analysis, we intend to give suggestions with the government to improve the comfort of that environment. For the data collection was organized a specific methodology for its collection, organization and representation and for the record of climatic data (temperature, wind speed and direction and cloud cover) were used mini-shelters weather with temperature sensors in fixed locations, and a temperature sensor attached on the side of a vehicle, 1.5 meters in height from the floor for 42 points perpassando selected in different intra-urban spaces... (Complete abstract click electronic access below)

A evolução na prática da educação: o uso das mídias como ferramentas no ensino/aprendizagem da educação matemática

It is possible to note that the teaching done in the usual way goes against the language of youth today. It is essential that there be incentives and subsidies regarding the use of such media, whether the responsible government agencies and their members, be they principals and teachers, so there is a reform in the existing educational models and teaching. Currently, teaching is in a purely encyclopedic context of teaching models with pre-defined, ignoring the teaching based on the context in which the student lives (ethnomathematics). The objective of this work is to show how the use of audiovisual best known, such as newspapers, magazines, TV and computers can assist in teaching and learning of mathematics education, making teaching more enjoyable and inserted into the day-to-day student

Relações públicas estratégicas: o uso de mídias sociais para obtenção de resultados no gabinete nacional da ordem Demolay 2011/2012

This monograph covers the issues related to the understanding of the new organization's cenary of the globalized society, computerized, which was reflected even within organizations. In this sense, we present a reflection on the theme of segmentation of audiences, especially based on the proposition of France (2008), regarded as important within the professional activities of Public Relations. Issues related to information technology, particularly the history of the internet and social media are presented as a reflection of this new company and also as strategic tools for the establishment of a fruitful relationship with the public organizations. All topics presented will support the monograph's study objects, presenting the Brazilian DeMolay Order, focusing on the challenges faced by the management of the National Bureau 2011/2012, that through integrated actions of communication and relationships, especially the virtual environment, resulted in the growth participant's numbers in the activities proposed by the national administration

A produção do espaço em cidades pequenas: o caso de Emilianópolis

In this paper we analyze some factors of urban life in small towns, among which we can highlight the political, economic and social, more specifically in the city of Emilianópolis, and its great dependence on other cities. The number of small towns has grown in recent years and this study shows is of great importance for understanding the differences that exist between them and the larger cities. Where Emilianópolis, having its location next to a city average (Presidente Prudente), we realize that its existence depends largely on the proximity of that with a bigger city. The study looked at the origin of the city, its spatial structure, its insertion into the urban network and the degree of dependence with other cities, notably Presidente Prudente, which generates a steady stream of people moving from Emilianópolis to study, work, leisure, between others, besides the permanent migration, which often makes life easier for those residents. With this study, we intend to demonstrate how Emilianópolis is inserted into the urban network, how is its interaction with other cities and how they live their inhabitants

Mídias radicais e a utilização do Culture Jamming: quebrando as barreiras construídas pelos veículos hegemônicos

This monograph aims to analyze the ability of the radical media to lead journalistic productions performed by O Globo during debates of the event Rio +20. The concentration of the major means of communication in the minor part of the population consolidates what can be called by hegemonic media. These media are primarily responsible for controlling the content viewed by a large portion of the population. Aiming a true plurality of information the alternative media day-by-day is looking for a bigger space within the communication market. Thus, the hegemonic media use capable tools to interfere in editorial policies consolidated by corporative media. One of those possible tools is the Culture Jamming, an activist action that interferes in a variety of marketing branches of communication. Therefore, having in its basis theorists such as John Downing and Perseu Abramo this study analyzed the journalistic content produced by the newspaper O Globo between the days 13 to 22 of June, in which the Rio +20 activities were held

Arquitetura da infraestrutura urbana: o terminal de integração

Um dos maiores problemas relacionados ao quotidiano das médias e grandes cidades é o trânsito e por meio dele percebemos os conflitos de circulação urbana e se os meios de transportes fluem de forma satisfatória. Segundo Vasconcellos (1999), transporte público é um conjunto de elementos físicos que se distribui espacialmente, atendendo a população que dele depende. Localizada no oeste do Estado de São Paulo a cidade de Presidente Prudente enfrenta, hoje, um grave problema no tocante à circulação e à eficiência dos meios de transportes públicos, sendo esse oneroso para a população que o usufrui. Em termos proporcionais a tarifa por quilômetro rodado é muito elevada, em comparação às grandes cidades do Estado de São Paulo e do Brasil. Sendo o transporte público parte essencial de uma cidade, o seu funcionamento deve estar de acordo com o crescimento da mesma e atender qualitativamente e quantitativamente seus usuários, propondo um adequado uso do espaço urbano. Diante de tal realidade, o projeto tem, por objetivo, fomentar a proposta de implantação de terminal urbano de transporte público, baseado no redesenho viário da principal centralidade da cidade... (Resumo completo, clicar acesso eletrônico abaixo)

Análise de condicionantes geológico-geotécnicos para o rompimento de pequenas e médias barragens de terra: estudo de caso na bacia do rio Jaguari Mirim no município de São João da Boa Vista, SP

The act of containing water is one of the most practiced by the civilizations along history, in the will to increase the offer of water to many uses. The raise of environmental worries surround many human activities has given a big attention to dams. Indeed, the environmental consequences about dams are proporcional to their size, what gives to the big dams a more detailed Project and a bigger political concerning that increases the built, estability and maintenance of them. Then, the projects of medium and small dams are weak, limitaded to handbooks, textbooks and empirical recommendations, while the constructions of small dams are growing everytime more. With that being said, the present work intends to analise the geological and geotechnical conditionants that can cause break of small earth dams by making a case study in the Jaguari Mirim Watershed, located in the city of São João da Boa Vista (SP), and can be used to encourage the concern with small dams. In the area of study were identificaded, from satellite images, 248 dams. The map of physiographical compartmentalization defined by Pilachevsky (2013) was used to define the locations in the study área that would have bigger risk to the break of dams. Then, 9 of this dams were analised in field research, using references made by Cerri, Reis e Giordano (2011) and the risk of the analised dams were defined. A study about this type of structure is highly necessary to avoid big damages. An analysis of the geological and geotechnical conditionants that can cause break of dams guides the project in a way to avoid adverse consequences, especially when integrated with locacional conditions observed in the place of the dam’s building

Estudo das representações do mundo do trabalho de alunos do meio rural através do uso de mídias virtuais

This paper aims to present the representations of the working world of high school students, the State School Prof. Dr. João Deoclécio da Silva Ramos, Distrito de Talhado, São José do Rio Preto (SP), through the use of virtual media, specifically the Blog de Aula – Mutirão de Sociologia (www.mutiraodesociologia.com.br). Understanding the representations of the world work enables students to think of a profession which identify themselves, and stimulate reflection as future professionals. The virtual media, especially blogs, allow students to express their ways of living and thinking the world of work. In the context of the city of Rio Preto, is especially relevant these representations of the world’s rural work, so this project is to collaborate in the development of research concerned with the description and understanding of processes that involve relationships between work, education and rural.

Fungos derivados da Antártica: biodiversidade e produção de enzimas lignocelulóticas a baixas e médias temperaturas

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