Comunicação e coolhunting: os caçadores de tendências sob o olhar das relações públicas

The anticipation of trends has become vital in today's market due to the shortening of product life cycle. For this reason, the organizations need to be alert to ongoing changes so as to satisfy the consumer market. Given the current profile of these consumers, the reducing of the products life cycle and the transformations of cultural and social aspects, has developed the coolhunting research that uses different processes from those used by traditional trends research and focuses the analysis in the young public. This work investigates the characteristics of this new research proposal in the contemporary society and your rise in the coming years, In addition to relating the work of Public Relations in this innovative proposal

A família e o indivíduo no curso vital: compreensão trigeracional sobre a morte e o morrer

The death has been considered a forbidden issue. To develop studies that promote reflections about it allows the enlargement of the understanding as regarding the death as about life in that both are related during the human existence. This research aimed to understand the death’s conceptions and family meanings to three different generations. For this goal, through phenomenological methodology, were achieved individual interviews with adolescents, both his parents and the grandfather, all belonging to the same family. After to understand the participant’s experiences, six thematic categories were created: a) Death’s meanings; b) The death of himself; c) The death of another and/or its possibility; d) Sources of support; e) The family in the death’s presence; f) The life in the death’s inevitability presence. From these categories, the dates were phenomenologically. The participants showed similar reports in several times, confirming the literature that says that the daily life experiences among the family members take the family to form a peculiar way to understand and an interpret their experiences. This identity family, however, did not prevent each participant to develop his particular history based in idiosyncratic elements and associated with the stage of life cycle that it is. The reports showed that the prohibition of death in society is still very present, which prevents that discussions about the issue are present in daily life. This study provided for participants to reflect on their experiences around the phenomenon of death and, consequently, about the inseparable relationship between living and dying. It has also reiterated the literature, showing the similarity of views among the family members of three generations face a vital phenomenon potentially impacting the life cycle of individual and family.

Biologia reprodutiva de Hypsiboas lundii (Anura, Hylidae) em um fragmento de Cerrado no sudoeste de Minas Gerais

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Modelo de aplicação interativa para middleware Ginga de Televisão Digital: ambiente virtual de aprendizagem para Educação a Distância

O desenvolvimento de um modelo de aplicação interativa para Televisão Digital sobre a plataforma do middleware Ginga, do SBTVD, ainda em processo, é o tema deste artigo. A referida aplicação se traduz em um Ambiente Virtual de Aprendizagem, para Educação a Distância, aplicativo destinado a acesso on demand, fora da grade de programação síncrona da emissora, em TV Digital dotada de set top box, ou conversor digital, embarcado com Ginga NCL. A metodologia utilizada na construção deste produto da pesquisa de Mestrado (que também abrange uma monografia na área de Comunicação) integra três metodologias: um modelo de Design Instrucional (ou Educacional) adequado aos recursos da TV Digital; técnicas de Usabilidade e Arquitetura da Informação para a construção de um protótipo interativo; e um modelo de Desenvolvimento de Software de ciclo de vida ágil baseado em Prototipagem Evolutiva, a fim de se gerar um modelo de aplicação interativa para criação de conteúdos instrucionais focados em EaD através da mídia TV Digital.

As etapas da carreira docente e o processo de formação continuada de professores de Educação Física

In this research, qualitative, aimed to analyze the meanings assigned by Physical Education teachers to the relationship between continuing education and professional development stages. Semi-structured interviews were conducted with eight state public school teachers of Bauru/SP. The data were analyzed following the theory referential of HUBERMAN (2000), relatively to the concept of professional life cycles, and found that as well as other factors of the teaching career, on the extent of continuing education teachers also have different needs at each moment professional. In summary concluded: the early stage to teaching, they seek activities to improve pedagogical practice; stabilization phase: to solve problems in the educational context and to disseminate the academic content between teachers; diversifi cation phase: to provide a basis to work new content and to make constant updates according to educational innovations; serenity/exit: they feel the need to attend training activities in different spaces of the school.

A utilização da tecnologia nas artes, design e engenharia, como ferramenta de vanguarda e sustentabilidade

Art can be understood as a process in which knowledge is used to perform certain skills. From Latin ARS, technical means and / or ability, in Greece, there was the word art, but "Tekne", which originated from the word "technical." So art and technique are present in sculptures, paintings, shoes or ships. In this sense, designers, engineers and all professionals who use technology can be called artists. Considerations must be made regarding the level of energy embedded in the material from its production until its use, even considering recycling, sustainability and life cycle of materials. This study aimed to present the use of scanning technology and 3D virtual modeling and its application in prototyping with CNC (Computed Numerical Control) as a tool in current use cutting-edge courses in arts, design and engineering and their relations with sustainability.

Life cycle assessment applied to municipal solid waste management: a case study

This study analyzes the environmental performance of the Municipal Solid Waste Management System (MSWMS) of Piedade, São Paulo, from a systemic perspective. A life cycle assessment (LCA) technique was applied according to an attributional approach to evaluate both the current operational situation and different prospective scenarios, which were devised based on the application of targets for recycling dry and wet waste suggested by the pre-draft version of the Brazilian Plan for Solid Waste. The life cycle impact assessment method EcoIndicator 99, in association with normalization and weighting procedures, was used to conduct the analysis. It was observed that the adoption of goals of 30%, 50% and 70% for recovering of the recyclable dry waste, resulted in improvement of the environmental performance of the waste management system under analysis, respectively of 10%, 15% and 20%. It was also possible to detect an evolution in the order of 54% in reducing impacts resulting from the adoption of targets for composting. LCA proved to be effective for the evaluation of the environmental performance of MSWMS-Piedade. However, for future evaluations, the attributional approach should be replaced by the methodological practice of substitution to enable the avoided burdens to be considered in estimations of the environmental performance municipal solid waste management systems.

Metodologia de otimização para o dimensionamento de reservatórios de águas pluviais

This work aimed to develop an optimization methodology for reservoir sizing in rainwater harvesting systems in order to increase the economic viability of projects in this area. For this, concepts of Operations Research were used so as to develop mathematical programming problems related to minimizing the life cycle cost and maximizing efficiency. The results obtained for different sizing methods were presented based on a case study, emphasizing the importance of tools that are able to provide a more accurate analysis and tend to significantly increase the economic viability of rainwater harvesting systems.

Caracterização dos compostos derivados de furoxano como inibidores da atividade de bombas de efluxo em Mycobacterium tuberculosis e estudo da influência do efluxo e da halotolerância nos perfis de resistência do bacilo

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Padrão de respostas metabólicas de Curcuma zedoaria (Christm.) Roscoe sob a aplicação de reguladores vegetais e em condições de deficiência hídrica

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Um predador generalista na fronteira entre ecossistemas: interações tróficas e os processos ecossitêmicos bromelícolas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Resistência de genótipos de palma de óleo (Elaeis guineensis Jacq.) ao ataque de Opsiphanes invirae Hübner, 1808 (lepidoptera: nymphalidae) no Estado do Pará

Pós-graduação em Agronomia (Entomologia Agrícola) - FCAV

Produção de um modelo animal para o estudo de doenças causadoras de desmielinização do sistema nervoso central

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)