Realidade em crise: uma cobertura in loco da crise econômica na Espanha

Em um contexto globalizado, onde os acontecimentos possuem alcance mundial, torna-se necessário avaliar a eficiência do chamado Jornalismo Internacional na divulgação de informações. A singularidade do olhar jornalístico tem sido comprometida neste ramo, uma vez que a modalidade está cada vez mais ligada às agências de notícias, que apresentam uma cobertura pasteurizada dos assuntos em questão. O objetivo geral deste projeto foi contribuir para o enriquecimento das informações sobre a crise de origem econômica na Espanha, por meio da produção de conteúdo in loco, e retratar os reflexos deste contexto na vida da população europeia, nos âmbitos cultural, econômico, político e social, a fim de comprovar que é fundamental a presença do correspondente no local do assunto reportado. Além disso, constatou-se ser necessário reportar os efeitos da crise na vida comum dos habitantes da Espanha, uma vez que os meios de comunicação tradicionais se limitam a fornecer uma visão tecnicista do assunto, por meio de números e estatísticas. As notas, notícias, entrevistas, fotos e vídeos produzidos foram publicados em uma página experimental criada no Facebook, de modo a avaliar a eficácia das redes sociais enquanto novas plataformas do jornalismo digital

A terceirização da comunicação: Uma reflexão sobre a realidade brasileira

Business communication, and in it inserted Public Relations, has evolved in the past few years, and after that, new forms to deal with it were arised and developed. Considering this premise, the study talks about the communication inside companies, pointing out the current trend of outsourcing this process. This paper is based in integrated communication, mainly stated by Margarida Kunsch, and in brazilian communication consulting data. Besides, a communication agency was chosen as a study case, which helped at information search for the issue, and as subject to discussion. The study tries to analyze the process of communication service, when executed by an outsourced firm, the pros and cons, from a Public Relations perspective

A realidade contemporânea das relações institucionais: desafios e oportunidades para as Relações Públicas

The contemporary organizations establish complex networks of relationships with their audiences. However, it is the socio-historical setting of the organizations that allow that their internal structures, management and culture as well as their interests and goals in relation to the macro social environment to be understood. To understand what is currently proposed as institutional relations, it is necessary to search on that socio-historical source the progress in the studies of management and organizational communication aiming to prove the assumptions underlying this strategic role within organizations. In order to do that, this project raises ethnographic aspects of the institutional relationships to see what is proposed by the organizations and, therefore, highlights the lack of detailed studies in this area. From this survey, it is clear the possible role of public relations in contributing to studies, plans and execution of institutional relations according to the basement in the humanities and communication processes of networks of relationships between organizations

A experiência do trabalho do serviço social junto aos carcereiros da cadeia feminina de Franca - SP

Pós-graduação em Serviço Social - FCHS

Construindo laços entre o serviço social e a educação: acesso e permanência na educação de jovens e adultos

Pós-graduação em Serviço Social - FCHS

Afirmação do projeto ético-político do serviço social: a utilização das técnicas das manifestações artístico-culturais no debate sobre os movimentos sociais

Pós-graduação em Serviço Social - FCHS

As condições de vida dos assentados da região de Andradina: a realidade e os indicadores de avaliação da política pública de reforma agrária

Pós-graduação em Serviço Social - FCHS

Supervisão de estágio em serviço social: tempos de mundialização do capital - desafios cotidianos e (re)significados

Pós-graduação em Serviço Social - FCHS

Mãe / Mulher atrás das grades: a realidade imposta pelo cárcere à família monoparental feminina

Pós-graduação em Serviço Social - FCHS

Teoria crítica, neoliberalismo e educação: análise reflexiva da realidade educacional brasileira a partir da reforma educacional de 1990

Pós-graduação em Educação - FFC

Fundação Casa. a mútua descoberta da realidade do outro

In this paper we present a report of a project developed with young people who were in detention on the CASA Foundation, former FEBEM in Araraquara, in the period in which the activity occurred. Our goal with the project was twofold: that our presence at the Foundation supports the young people in that institution with leisure and social reintegration, and to enable students to make experience of new strategies for teaching undergraduate and citizenship training. The project developed there was entitled "The Art of Storytelling" and, and despite its catchy title, actually had a much less ambitious goal, which was not just enable artists to exercise the storytelling, but chiefly to raise awareness that our worldview and our inner lives are made up by micronarratives, which not only place us in the universe into which we belong and also creates our own identity. Having this perspective as a starting point and following the theoretical assumptions of Paulo Freire, for whom the learning process is interactive and based on the exchange of experiences, we held five meetings and the experience was enriching, both for students and for the Foundation´s youngs that took part in this activity.

Transparência e Controle Social:A experiência do Observatório da Gestão Pública no combate à corrupção

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

Deutsche Welle Brasil: construção da notícia e representação social

Zusammenfassung: In dieser Studie wurde untersucht, wie Nachrichten, die vom Nachrichtenportal Deutsche Welle in portugiesischer Sprache veröffentlicht werden, produziert werden und inwieweit sie Brasilien und Deutschland bezüglich kulturellen, politischen und wirtschaftlichen Aspekten repräsentieren. Der staatliche deutsche Auslandsrundfunk zeichnet sich durch seine internationale Reichweite aus und schafft Dialoge zwischen Deutschland und anderen Nationen. Angesichts der Schnittstelle zwischen Journalismus und Internet, haben wir uns auf den Sender Deutsche Welle, und dort vor allem auf die brasilianische Nachrichtenredaktion fokussiert. Dadurch war es möglich, den Kontext, in dem der analysierte journalistische Inhalt produziert wird, genau zu verstehen. Die Nachrichten wurden über einen Zeitraum von einer Woche im Portal gesammelt und anschließend einer quantitativen und qualitativen Inhaltsanalyse unterzogen (BARDIN, 2009). Die Ergebnisse zeigen, wie die Inhalte beide Länder repräsentieren und gleichzeitig die Redaktionsstrategie des Senders bestätigt wird. In Anbetracht des Effekts, den die Nachrichten und die übermittelte Repräsentation der beiden Länder in den Beiträgen auf die Meinungsbildung der Zielgruppe haben könnten, trägt diese Studie zum wissenschaftlichen Verständnis im journalistischen Bereich bei und regt zu weitere Studien über die Deutsche Welle an

A realidade virtual na humanidade atual

Virtual Reality it's present in our personal and professional daily life. Currently it comes been tested in many parameters. An example is, as an intervention mode related to healthy and rehabilitation field ( since phobias to physical problems ) due to dynamic interactive between human being and virtual reality, was able to be designed by a hardware and software integrated system. His appearance was in 1950s, through NASA's flight simulators in order to train astronauts in epoch (TORI et al.,2006).Subsequently, this began to expand to entertainment industry, where due to consumerism, only increasing his capacity to become so much more realist and reliable with the real environment. Because of this, beyond of your capacity be accessible which is low-cost, was used in scientific researches (motor area, physical aptitudes, cognitive, health, among others). The projected interactivity in this system type, in general, seek act according to people answers about the elements of virtual reality. Using the capacity that the reality is able to act of integrated way for human being. Following these concepts about virtual reality, the present study of literature revision, it comes as an purpose see humanity development. Since its birth, going on that point until your actuation and direct and indirect interplay in today's society from maturational form. Taking the concept of researchers' theory like Piaget. Following this line, the study will analyse how virtual reality might come to modify and act in social construction of society nowadays

Saúde bucal no Brasil: uma nova política de enfrentamento para a realidade nacional

The implement of Specialized’s Dentistry Centers in Brazil is, on present-day, one of the prime faces of Oral Health Brazilian Political, of which is to amplify and to qualify the specialized’s dentistry services proffer. The aim of this study, done with indirect dates, was to analyze the implantation and geographical distribution of these Centers in Brazil and try to make a relationship between this information and social and oral health factors. The results obtained showed the presence of 339 Centers already implanted in Brazil, homogeneously allocated in 283 cities, by a total of 5.560 brazilian cities, presented in the five Greater Regions. The most of the Centers were presented in large load cities. The data showed Southeast, Central West and Northeast regions with the major percentage of cities carrying Specialized’s Dentistry Centers (7,6%; 6,5%; 6,1%, respectively), while North and South regions present the minor covering taxes (4,0% and 4,5%, respectively). Relation to population’s social and buccal needs, North and Northeast Regions have the most adverse conditions, on the contrary to South, Southeast and Central West Regions who show the best one. Although the finded results were not so expressive, reflecting the brazilian geographical and populational characteristics and the essential development of specialized dentistry services, this initiative presents a real progress over the reorganization of dentistry’s practice.