Comunicação de marcas de moda: nova proposta para a ação do Relações Públicas

This study has the objective of presenting a new suggestion to the public relations professional into the Brazilian fashion business, seeing that, besides promising and little explored, presents social-economic conditions that allow the profession actuation. For this, it has been deeply analyzed the social character of fashion history e its development parallel to the society historical and economic transformations, basing, then, the study of fashion history in Brazil. To understand contemporaneity and the relations which interlace on it, there were used two analyzes about nowadays social order, liquid pos-modernity, from Bauman; and the hypermodernity, from Lipovetsky. In this context, it‟s approached new ways of relating with marks and with products which, since their consumption, are prepared to posterior discard. In the accelerated scenario of marks and consumption, the human relations, more liquids and tenuous, create the urgent possibility of action from on communication professional, who knows to identify the consumers desires and foresee their needs, rendering the tenuous laces stronger and the relationships more solid. This is when the profession of public relations presents itself as a new proposal to create experiences and to tight the loose laces on the consumption era

Turismo e meio ambiente na região de Mucugê, Chapada Diamantina - BA

Tourism is getting more and more importance in economic world, conquering new territories. Where there is substance economy with little occupational density. This process presents several local changes. The paper aims to analyze Chapada Diamantina region with its central point in Mucugê – BA. At beginning, the study has focused bibliographical review of works about tourism and their relation with the place. After that, geological characteristic and historical settlement of the place were analyzed. Then, fieldworks have done to data base, to survey impacts caused by the touristic process as well as interpretation of the relation occurred between tourism and landscape. At the end, the outcomes obtained from data analyzed became report, which presents proposal to improve the relation between tourism and the place.

Proposta para melhoria da qualidade dos produtos cerâmicos e de criação de um polo cerâmico artesanal na cidade de Indiana - SP

This work presents a proposal to create a Polo Ceramic Craft in the town of Indiana - SP, through the potter’s organization in a cooperative that will coordinate activities to add value to ceramic pieces. To achieve this, two things are essential: improving the ceramic body and improve the properties of the ceramic material. For the first action it’s necessary to create a Central Mass Production of Ceramics, to provide raw materials and homogeneous composition that results in differentiated ceramic after burning process (sintering). To this end, we propose the incorporation of additives (which act as fluxes) to the clay material. These additives can be mineral such as feldspar and nefelinas or leavings, such as glass powder obtained from disposable containers. For the second action is necessary to acquire an oven, electric or gas, it reaches higher temperatures (around 1200 ° C). The presence of the additive and burning at higher temperatures will enable better production of sintered ceramic material with less porosity and water absorption and higher mechanical strength, and pieces vitrified and glazed, allowing them to assign a higher value. For the production of these materials (thinner walls) requires a smaller volume of clayey raw materials. Besides benefiting the ceramic pieces, the proposed changes reduce the environmental impact caused by burning wood, since it will be replaced by natural gas (or electricity), and even will reduce the disposal of glass containers in the environment by recycling and incorporating this material in the clay. From a social standpoint, the cooperative is crucial to the viability of the proposed project, to coordinate activities and commercial production, which will result in better wages and profits for companies and consequently for the city and its population

A indução da potencialização pós-ativação através dos saltos: pliométrico e vertical

The Post-Activation Potentiation (PAP) offers a proposal to optimize the production of strength and muscular power when performing exercises near maximum to actions previously assessed . The present study aims to show the activation process of postactivation potentiation (PAP) through vertical and plyometric jumps, and explain the user function of these movements. The ratio of post-activation potentiation resulting from plyometric and vertical jumps and explosive strength in the lower limbs aims to improve the potency and maximal strength, proven through studies and protocols detailed here. The results of this research come can be applied both for athletes and for individuals with experience in strength training and jumps (sports like volleyball, basketball and handball). The study was conducted through a literature review, conducted in scientific journals indexed in major databases (PubMed, ISI-Web of Science, SCIELO), books and academic papers (theses and dissertations)

Cenografia teatral: uma análise dos aspectos cênicos da peça Bê-a-Bá Brasil - memória, sonho e fantasia

The main objective of this project step is the evolution of scenery matter on the occidental theater media, related to space and technical possibilities of the theatrical building and space on history of contemporary arts. The main point is that scenery must communicate with a specific matter. Something in touch with the plot speeches. Something that makes all the plot elements to communicate. Acting has an specific message to deliver, and that message is what really matter to the viewer of the show. “It’s never late to state that scenery is not a decoration, or just an interior composition. Scenery is not a painting or a sculpture: it’s an integrated art form. It’s never too repetitive to say that scenery is a result from the composition with lights, shadows, shapes, lines and volumes, in balance and on harmony as a whole, that create movement and contrast” (Dias, 2001) On the second step of the project, the objective is to analyze the building process and the scenery aspects of the “Be-a-bá Brasil” show, using illustrations, pictures and analysis data of the context the show was inserted on

Sistema de recomendação de produtos online baseado em palavras-chave

This project aims to explore the many methods used for the development of recommendation systems to user ’ s items and apply the content - based recommendation method on a prototype system whose purpose is to recommend books to users. This paper exposes the most popular methods for creating systems capable of providing items (products) according to user preferences, such as collaborat ive filtering and content - based. It also point different techniques that can be applied to calculate the similarity between two entities, for items or users, as the Pearson ’s method, calculating the cosine of vectors and more recently, a proposal to use a Bayesian system under a Dirichlet distribution. In addition, this work has the purpose to go through various points on the design of an online application, or a website, dealing not only oriented algorithms issues, but also the definition of development to ols and techniques to improve the user’s experience. The tools used for the development of the page are listed, and a topic about web design is also discussed in order to emphasize the importance of the layout of the application. At the end, some examples of recommender systems are presented for curiosity , learning and research purposes

Controle de velocidade e tração de rodas independentes para veículos elétricos

This work presents a proposal to replace thetraditional system of traction electric car that usesone electric motor and a mechanical differential, by two electric motors of lower power, controlled byelectronic control low cost. The proposed control isopen loop and uses the technique of Pulse WidthModulation (PWM), discrete and synchronizedaiming to reduce the generation of harmonics. The implementation of two smaller motor one on each wheel-drive distributes the weight of the vehicle, improving the heat exchange of the windings,beyond enable the power components supporting a current of 50% predicted for only one motor . The solution adopted for being open-loop, has a similar behavior to the mechanical differential, where theeffort imposed by the trajectory makes the velocity distribution between the wheels be appropriate tovehicle trajectory

As possíveis relações entre desenvolvimento moral e uso de crack por adolescentes

The dependency of psychoactive substances whether licit or illicit, among adolescents is a topic that has aroused much discussion today. One of the psychoactive substance that has caught the attention of authorities and experts, its potential dependence, increasing the number of addicts and speed with which triggers the human degeneration is the crack (a derivative of cocaine - Erythroxylon coca), used via the smoked administration. Understanding the phenomenon of increasing their use requires an analysis of the concepts of addiction throughout history, current research encompassing scientific findings in epidemiology and statistics involving several types of pharmacological substances, and especially the analysis of data related specifically to crack the focus of our theme. In order to contribute to ongoing discussions and offer possible alternatives for effective intervention, especially in schools, we conducted a survey that sought to find evidence of a possible relationship between crack use and moral reasoning. Since our work specifically theoretical nature, we use to reach our goals, assumptions, two researchers in the concept of human morality: Jean Piaget (1994) and Lawrence Kohlberg (1992) both traveling within the proposed cognitive-evolutionary human development. For an understanding of the proposals of these two researchers, we use research to (Lepre, 2005), as guiding thesis of this work. The results presented indicate that adolescents who use crack are very close to a level of moral reasoning pre-conventional and conventional, although it is important to state that more accurate results require further research on the subject, including those involving field research. Yet we can conclude that prevention must go through a dialogue that privileges the moral education as possible means of effective intervention against the use of crack, allowing the construction of autonomy... (Complete abstract click electronic access below)

Softwares livres e prototipagem rápida aplicados na engenharia

In modern industry we see a growing need for answers cheaper, accurate and quick to deliver solutions and products to be able to remain competitive. In this way the inclusion of open source software and Rapid Prototyping tools have proven very important to obtain the expected results. This work, through information gathering, analysis software and their applicability, search tools commercially available rapid prototyping will demonstrate the importance of these tools and will also present possible configurations for a space for rapid prototyping within the university, as a proposal to implement a rapid prototyping laboratory at the Faculdade de Engenharia de Guaratinguetá

Valoração do tratamento de efluentes de um curtume

During the production process of leather a lot of water is used. In addition, companies such as tanneries have high pollution potential. The effluent that is not properly treated , and it is irregularly released in water bodies can cause negative impacts to the environment and generate fines. The aim of this paper is to present the importance of environmental valuation in the effluent treatment system of a tannery, in order to add social and economic development with preservation of environmental quality. A valuation of inputs and outputs of the effluent treatment process from Tannery Bull in Presidente Prudente was made, as well as a proposal to improve the treatment and its valuation. Many of these industries do not account the costs from the effluent treatment and end up spending what could have been avoided. The management of environmental costs promotes sustainable development. Thus, we can conclude that, if there were better control and also an improved management of the tannery, the proposed treatment would bring economic improvement to the company and specially it would not cause much impact on the environment, including improving the quality of life in the region

A construção da notícia no portal choike.org: comunicação alternativa na internet

This project aims to study the influence of information technology in the construction of new forms of citizenship. A large space as possible by the Internet allows the emergence of alternative news sources, as opposed to the means of mass communication. The research will take from the study of the news portal Choike.org. Maintained by civil society representatives, the website has a proposal to address topics that are infrequent in the media hegemony. To facilitate the study, we established a cut. Let's look at five bulletins Choike.org portal between the years 2005 and 2010 that address the issue of agrarian reform in Latin America, especially in Brazil. The issue is discussed by the media in general, however has more emphasis between the means of alternative journalism. For Choike.org portal, agrarian reform this intrinsically linked to social development. Therefore, this analysis seeks to highlight the role of new technologies as an important tool to aid discussion of the issue in the media as having specific focus to the issue of land reform

Relatos de experiências de leitura de contos machadianos com mulheres aprisionadas

Pós-graduação em Educação - IBRC

Quaternionic coupling

Physics is in its development a major challenge to relate fields, this paper presents a proposal to relate classical fields of physics, ie the electric field, magnetic field and gravitational equations by time-dependent. The proposal begins with the work that determines the Cauchy-Riemann conditions for quaternions [1], and the determination of Laplace’s equation in four dimensions[3], it was possible to determine mathematical components important to make the couplings of classical fields discussed above.

Moralidade e violência nas escolas na visão dos professores

Pós-graduação em Psicologia - FCLAS

Eventos climáticos e suas consequências em Franca - SP

Pós-graduação em Geografia - IGCE