Utilização da instrumentação virtual em Labview para criação da interface gráfica do amplificador lock-in utilizado em estudos fisiológicos a partir da comunicação via porta serial

This work presents the development of a graphical interface to the Lock-in Amplifier, which is used in physiological studies on the motility of the gastrointestinal tract in rats and signal processing. With a simple and low cost instrumentation, the resources offered by the virtual interface of LabVIEW software allows the creation of commands similar to the actual instrument that, through communication via standard serial port, transmits data between a PC and peripheral device performing specific and particular needs in the amplifier. Created for the lock-in amplifier model SR830 Stanford Research Systems, the remote manipulation gives the user greater accessibility in the process of configuration and calibration. And, since the software is installed, there is the advantage of eliminating the need of purchase new devices to upgrade the system. The commands created were made to perform six basic modifications that are used in routine of the Biomagnetism Laboratory. The instrumentation developed has the following controls: Amplitude, Frequency, Time Constant, slope low pass filter, sensitivity and offset

Análise dos problemas de comunicação permeados pela cultura organizacional e estrutura de gestão de projetos em uma empresa na área da construção

In a supplier of building products were identified difficulties in communication between the Product Development area and other areas of the company that could spoil projects and processes. The process of product development is important in placing the company in the market, and through research and planning, design new products and seek to comply with the costumer in relation to deadlines, quality and cost-effective. The development of a product involves many areas in the company and communication is essential in this process. The goal of this study was to identify possible communication problems permeated by organizational culture and structure of project management working in the company. A survey was applied using a Likert scale in three different areas of the company, with questions including the topics: communication, culture and organizational structure of project management and subsequently conducted the median test and the Spearman test to analysis of responses. With the understanding and analysis of the survey it was confirmed the difficulties of communication between people and the areas of the company, besides there is an influence of the type of culture acting in the company and the current management structure of the project in a good performance of internal communication

Comunicação digital, relações públicas e gestão de marcas: Interatividade e relacionamento como ferramentas de branding

This paper aims to present the contribution of Public Relations in the process of branding, using digital communication as a tool for interaction with the public, and through strategic management, building and maintaining strong and lasting relationships with consumers, resulting in building bonds of sympathy, identification, and networks engaged and loyal consumers to brands. Therefore, were performed bibliographical research covering topics such as information society, network society, the dynamics of social networks, digital media, brands, branding, marketing 3.0, Public Relations and Public Relations 2.0. Were also undertaken observations on communication actions that used digital social media, focusing on interactivity, collaboration and relationship, to better understand how organizations are realizing the importance of interaction and relationship management with the public and how they are performing this communication. At the end, some of these actions are presented as examples of the theories studied, and as a demonstration of the benefits brought to these organizations and their brands

Comunicação científica: agregação, compartilhamento e reuso de elementos informacionais

Pós-graduação em Ciência da Informação - FFC

O processo de formação permanente em serviço e em exercício de formadores para a docência virtual

Pós-graduação em Educação - FCT

Educação escolar e mediação: impactos das tecnologias digitais no processo de formação

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O processo de aprender a dialogar por futuros professores de matemática com seus alunos no estágio supervisionado

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A integração das tecnologias de informação e comunicação na escola: o projto político pedagógico nesse contexto

This study aims to analyze the possibilities of integration of new information and communication technologies (ICT) in teaching and learning in a school of public elementary school Municipal Araraquara. This is a survey based on a qualitative approach, which has a strategy Case Study. Made an analysis of the Curriculum Guidelines and Policy Project (PPP) school selected, in order to check how the school addresses the issue of the use of new technologies in the educational process. For the analysis of the Curriculum Guidelines and Educational Policy Project found that the school has studied a concern to make use of ICT in teaching and learning, featuring an awareness of the importance of technology in education, but does not describe ways to integrate curricularmente them. The integration of new technologies into the curriculum requires a systematic reflection about their goals, their technical and content chosen. Not only is working with new technologies aimed at digital inclusion of students, but we need to integrate the school into their curricular, integrate them into the process of teaching and learning. Today ICT configure themselves into a new form of language, essential for knowledge representation and, if so, their presence in the school curriculum is crucial.

EAD - Educação à distância e o processo de ensino-aprendizagem

Há uma inovação como modalidade de ensino e aprendizagem em que o aluno e o professor desenvolvem atividades em lugares e tempos diferentes; esta é a chamada Educação a Distância (EAD). A mediação didático-pedagógica desta modalidade pautase pelo uso dos Ambientes Virtuais de Aprendizagem (AVA), e das Tecnologias de Informação e Comunicação (TIC), o que amplia os tempos e espaços de ensinar e aprender. Considerando esta realidade, o presente estudo de cunho descritivo, tem por objetivo assinalar qual o papel da tecnologia no processo de ensino-aprendizagem, e apontar quais são as abordagens utilizadas nessa ação. Para isso, foram selecionados materiais importantes para a elaboração dos estudos sobre EAD e as tecnologias que envolvem este tema. Procurou-se localizar as informações úteis, através das leituras provando que todas as tecnologias, em qualquer área do conhecimento ou da produção, podem ter caráter educacional, resultando no rompimento da ideia de que existem tecnologias que não servem para educar, e outros tipos que servem como ferramentas educacionais e pedagógicas. De acordo com a literatura científica, todas as tecnologias podem ser usadas como mediação didático-tecnológica, por meio de teleaulas, chats, fóruns e todos os meios que possibilitam o compartilhar e a autonomia do sujeito, na construção do conhecimento e na interação, em que há o intercâmbio maior de saberes, oportunizando a colaboração de várias pessoas, com os seus conhecimentos específicos, no processo de construção do conhecimento novo.

Sexualidade, gênero e mídia: projeto de educação sexual com estudantes de comunicação e psicologia

O Projeto ´Grupo de Discussões sobre Sexualidade, Gênero e Mídia´ foi baseado na importância de dialogar sobre como os temas Sexualidade e gênero são representados nos meios de comunicação. Os participantes foram dez estudantes universitários dos cursos de Psicologia e Comunicação (Jornalismo, Rádio e Televisão, Relações Públicas e Design). O objetivo foi propiciar um espaço de diálogo entre as áreas de Psicologia e Comunicação, com discussões sobre pesquisas acadêmicas e materiais midiáticos, com discussões e reflexões que contribuíssem para a formação dos estudantes destas áreas. Foram 17 encontros semanais, com a duração de uma hora e meia, realizados em uma sala de uma Clínica de Psicologia universitária. As principais discussões versaram sobre como a mídia produz e reproduz padrões normativos, estereótipos, preconceitos e uma compreensão repressiva da sexualidade e do gênero, pensando juntos sobre formas possíveis de abordar o tema considerando a pluralidade, a diversidade e a multiplicidade da sexualidade humana. Buscou-se também refletir sobre o processo de construção dos produtos midiáticos e a importância dos profissionais que trabalham com o tema refletirem a respeito da própria história de educação sexual, a trajetória pessoal e profissional e o quanto as próprias experiências, concepções, valores e também preconce

Um olhar bakhtiniano sobre a questão do dialogismo X monologismo: Macabéa e a linguagem no processo de (des)constituição do eu

Bakhtin, during the development of his theories, focused matters concerned to language, also taking account of the vital importance of its role in the formation of men. Thus, he was concerned in treating language not only as a simple mean of communication among people, but also as a social and crucial activity for the development of human beings. According to that and regarding the Bakhtinian concepts of alterity and dialogism in this paper, we intend to verify some aspects related to Macabéa, the protagonist of the novel entitled A Hora da Estrela, by Clarice Lispector, as well as her communication with the outside world, via language, trying to clarify, into that process, elucidative elements which attest her diffi culty in interacting with the world that surrounds her, besides the consequent de(constitution) of her own identity.

Desenvolvimento de habilidades comunicativas no aluno de enfermagem e o papel do professor neste processo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A Competência em informação para a construção de conhecimento no processo decisório: estudo de caso na Duratex de Agudos (SP)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Imagem organizacional e contação de histórias: um estudo sobre o uso do storytelling como recurso estratégico de comunicação

With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format

Competências em relações públicas: qualidades profissionais para atuação em comunicação pública

The professional skills desirable to graduates in public relations are defined by many authors of scientific specialized literature, and are continually developed throughout the academic life of the PR student. There are many opportunities of learning aspects such as professional behavior, responsibilities and challenges in the activity's various branches. The field of public communication has particularities that must be respected in order to have an effective communication process with quality and focused vision for citizenship building. This paper examines the specificities of public communication in Brazil, characterized by innovations of the right to information on public social policies, and offers a contribution to the characterization of the necessary skills and abilities of the communicator of this field in the contemporary scenario