Geografia e imagem publicitária: um diálogo possível

The aim of present work is the interpretation of a Coca Cola soft drink advertising image that is shown on a billboard in the city of Presidente Prudente, in São Paulo state. The billboard shows a scene of the video titled Happiness Factory which was presented on television in 2008. Decoding this kind of image, which is integrated to the theoretical and methodical option, favors the visual perception of shapes and their meanings as a reading of the image and the inclusion of the studies of phenomenology of cultural geography to the social reality could reveal some other dimensions, such as the symbolic, the imaginary, the aesthetic ones.This fact will contribute to widen the social trait of Geography and it represents our object of study.The reading will be done after some reflexion on the function of an external advertisement, that is, within the urban context of Presidente Prudente when refering to billboard being studied. It will also be discussed the importance of becoming a critical reader when interpreting advertising messages presented by the communication means in general.

Innovation in industrial clusters: a survey of footwear companies in Brazil

The aim of this study is to characterize the relationships in innovation and business clustering processes in the productive chain of small and medium enterprises (SME) of Brazil. The object of study are SMEs the local procuctive cluster of the shoes in Franca, State of São Paulo. The conceptual model developed is based on the following constructs: vertical integration, innovation and characteristics of the cluster, and it is focused on identifying the agents that act predominantly in product innovation processes in the cluster. A survey was conducted. It was found that there is cooperation between the companies in the productive arrangement studied, and that shoe manufacturers are those who, predominantly, stimulate innovation within the cluster.

Sequência didática como instrumento para a aprendizagem significativa do efeito fotoelétrico

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Avaliação da influência de variáveis na produção de batentes de painel EGP de Pinus taeda

Pós-graduação em Engenharia Mecânica - FEG

A influência da temperatura de pré-aquecimento e tecimento na microestrutura e propriedades mecânicas na soldagem MIG/MAG robotizada de aços SAE 8620 com ABNT LN28

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Redesign do calçado com solado de corda a partir dos resíduos têxteis da indústria do vestuário: inovação de material e avaliação de conforto

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Avaliação energética do uso de lenha e cavaco de madeira para a produção de energia em agroindústria seropédica

The aim of this paper was to perform an energy assessment of firewood and woodshaving use for energy generation in sericulture agroindustry boilers. In this research, we used a boiler from a silk spinning factory located in the city of Duartina, São Paulo, Brazil, that currently uses eucalyptus firewood as fuel to generate water vapour used in silk fiber production. In the studied fuels utilization system energy consumption structure development, we considered energy input in Megajoule (MJ) by type, source and form involved in several firewood use technical itinerary operations, as well as in woodshaving use technical itinerary operations. From these fuels utilization built structure, we performed a firewood- and woodshaving-generated energy input comparative analysis, in Megajoule/hour (MJ.h-1), to produce 2.968,80 kg.h-1 of vapour, which is the boiler average production, during the following years: 2004, 2005, and 2006. The energy analysis results revealed that to replace eucalyptus firewood with woodshaving is something possible in the boiler, reducing total energy consumption approximately by 21%.

Aspectos ergonômicos do design de calçados com salto para mulheres com hiperidrose plantar

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Desenvolvimento de um sistema de proteção e metodologia para localização de faltas em sistemas de distribuição

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O problema de porte de estoque numa indústria moveleira

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Algoritmo neurogenético com vistas para o planejamento de rotas de robôs móveis autônomos

Pós-graduação em Ciência da Computação - IBILCE

Um Modelo de otimização inteira mista na programação de produção de mangueiras hidráulicas

This work deals with a problem of mixed integer optimization model applied to production planning of a real world factory that aims for hydraulic hose production. To optimize production planning, a mathematic model of MILP Mixed Integer Linear Programming, so that, along with the Analytic Hierarchy process method, would be possible to create a hierarchical structure of the most import criteria for production planning, thus finding through a solving software the optimum hose attribution to its respective machine. The hybrid modeling of Analytic Hierarchy Process along with Linear Programming is the focus of this work. The results show that using this method we could unite factory reality and quantitative analysis and had success on improving performance of production planning efficiency regarding product delivery and optimization of the production flow