173 resultados para Estudos de cultura visual


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The Organizational Culture has been in the spotlight in the last 25 years, studies show the influence of the culture in the production processes and in the strategy decisions of the companies. Changes in the organizational culture is necessary in key-moments of the corporation and this transformation moment influences directly the personal life and the professional life of the employees. The objective of this monograph is to verify the application of the “Transformation Program”, which is the changing program of a technology enterprise, and to attest the acceptation degree and the knowledge of the employees about the program, as well the main difficulties found by the company while implementing the project. Using a quantitative pool, the acceptation degree, the knowledge of the employees and their engagement with the Transformation Program were analyzed by checking the favorability of the answers and comparing the percentage of the whole company and its locations, besides with the results an understanding change curve was created, it identifies the stage that he employees are during the changing process. An interview with the actual and the previous program officers and two project managers was done, in order to identify their alignment with the theory and their perception about the difficulties found while applying the program. It was noted that the employees have heard about the Transformation Program and the majority is in the exploration phase of the understanding change curve, although it is necessary an special attention with the leaders, because the researches showed that the leaders are acting like a bottleneck in the communications by keeping the information that should be shared

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In the past years, soya has increased itself as the mean agro export culture in Brazil, encouraging the expansion of its agricultural frontier throughout the country. Brazil is the second biggest soya producer around the world, with a 59,8 million ton production in 2008, according to the Instituto Brasileiro de Geografia e Estatística (IBGE), only behind United States. Around the country, the four leading producer states are Mato Grosso, Paraná, Rio Grande do Sul e Goiás. Therefore, geotechnologies may be used to monitor use and soil occupation in various analyzes periods. In this review, the tools are important to illustrate the soya production areas and also the weather behavior around its production evolution in the territory through the years. Its utilization can contribute to the evolution and optimization around real time monitoring of the Agricola cultures, without being necessary to be in the area with a low financial cost. Generally, this information is strongly important for decision makers in both government and private sector, as soon as the achievement information regards the quantification of area, yield and development of agricultural crops are essential to the economic behavior of culture during the season and even beyond. By obtaining data regarding climate crops 2008/09 and 2009/10, held the climatic water balance calculation based on the dynamics of water storage in soil temperature and precipitation data, interpolation of the data through the interpolator (IDW) that generated thematic precipitation maps. Overall, the use of geotechnology to monitor agricultural areas, can strongly contribute to this monitoring, generating raw material for further analysis at low cost

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Pós-graduação em Agronomia (Agricultura) - FCA

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Pós-graduação em Agronomia (Genética e Melhoramento de Plantas) - FCAV

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Apontar tendências - a médio e/ou longo prazos - para uma área do conhecimento, desafio o pesquisador para o exercício da priorização e da sistematização, mas também evidencia que escolhas foram feitas. O objetivo deste trabalho foi o de reunir informações capazes de demonstrar o cenário comunicacional em duas grandes frentes: ensino e pesquisa. Sistematizar trajetórias institucionais produtivas, criar e expandir políticas públicas que articulem os múltiplos atores sociais em torno de um desenvolvimento sustentável e possibilitar a reflexão sobre os arranjos institucionais mais adequados para permitir a inclusão social etc, são alguns resultados frente ao mapeamento proposto nesse material. Reconhecer e relacionar temas, incluídas as estruturas produtivas e as políticas de CT&I, P&D, as interconexões entre as múltiplas dimensões da infraestrutura, especificamente das comunicações, possibilitaram o conhecimento sobre o amadurecimento das instituições públicas e privadas e de seus acervos informacionais. Dividido em duas partes, a primeira focalizou o Brasil e suas instituições científicas e a segunda que traçou o panorama da educação do Cone Sul. O resultado apontou tendências brasileiras da Comunicação na primeira década do novo século, além de traçar o cenário da Educação no Cone Sul, a partir da segunda década, fazendo um inventário do estado atual do conhecimento

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This article aims to reflect on the contribution of oral history in studies involving memory and identity of ethnic groups. Problematic issues here are part of the result of two recently completed researches, which consisted of reconstructing the memory of Afro-Brazilians from the methodology of oral history. These surveys were intended to transpose, into written language, memories transmitted by oral tradition and which was confined to family circles. The first was to investigate the process of identification and transmission of knowledge from a black cultural practice in the countryside of São Paulo (Piracicaba, Capivari, and Tietê), the Batuque of Umbigada, and the second to reconstruct the stories and culture of Afro-Brazilians in the city of Itu, São Paulo.

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This text aims to present some ideas of the philosopher Walter Benjamin, one of the most intriguing intellectuals of our time, trying to outline in his work the relationship that the author establishes between childhood playing and ludic culture, more precisely regarding the memory of playing, childhood, culture, history and memory in contemporary society after the twentieth century. Thus, in order to identify reinterpreted experiments, as places, forms of playing and types of toys made out of this paradigm, we were guided by the notes, essays, translations and articles in which Benjamin identified conceptions of childhood and ludic culture. Benjamin's view of childhood is not childish, simplistic or reductive. His works allow us to discuss and justify the need for a more detailed analysis on the phenomenon of development and teaching practice within the everyday schoolchildren. By revisiting the original ideas, and irreverent criticism of Benjamin, thinking education from his account, we hope to contribute with other studies in the field of education, by elucidating the process of development and teaching practice in relation to the ludic childhood culture, specifically regarding childhood and the places of childhood in the contemporary context.

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Thinking about improving public education in Brazil means thinking not only on what we wish to develop, skills and abilities in individuals, but understand and clearly identify the type of citizens we are devoloping and what kind of society we want for the future. In this context it is important to note that the practice in the classroom today can not be considered without regard to education steeped in culture and, therefore, in the forms of modern communication. So if there is a crisis in education, it can not be solved only within the classroom. The challenge for school education is to show students within the classroom how they will be out of school. Quality education is a blueprint for the future, to the unknown, to a world we do not know now. In this sense, to direct the education only for the labor market is a mistake, because the market is so today, but may be another in ten or fifteen years. Precisely because we do not know what are the requirements for citizens of the future, we must focus on what is essential in the formation of our youth. Is essential then to understand the ideas, learn to discuss them, argue and learn to recognize the role of technology in social and cultural evolution of mankind.

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Founded in 1921, the company currently known as Lupo S/A is one of the most ancient textile and clothing industries in Brazil. In this article we aim to describe the general lines of the trajectory of this family company, currently producing socks, nightwear and sports articles. The focus of this paper is on the analysis of some strategies used by the company along its formation and development process, and, particularly, the way these strategies made possible the productive restructuring associated to the overcoming of the strong crisis which began in the end of the 80's and early 90's, contributing to its recent consolidation in the clothing industry. The leading hypothesis of the study is that pioneering connected to a strong organizational culture that has been formed and constructed since its foundation and that was reestablished in a more recent management were the factors which were responsible for the advances able to generate an innovation environment in products as well as in processes and management. The theoretical reflection selected to subsidize the cognitive construction of the study of the company is based on the historical approach of the development of the textile industry in Brazil and in studies about the importance of the action of the entrepreneur, in the role of the organizational culture and of innovation to choose strategies in companies. The research involved the analysis of documents and data of the company, as well as interviews with directors and employees. The results show a traditional company model, but also show the presence of a very advanced entrepreneurial dynamic. Modern world – known as a fordist industrial model – could already be noticed in the company when this production pattern was not clearly defined yet in the Brazilian industry. Nowadays, the company faces the challenge of globalization and the open competition in the international market which brings the rivalry of the greatest and best globalized companies.

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Sexuality and sex education for visually impaired people are still a few subjects studied in the field of Education. The aim of this study was to investigate sexuality and sex education of the visually impaired, through an interview with an adult woman, blind from birth, for further analysis of thematic content. It is a descriptive-qualitative case study. The following categories were described in the results: (1) Concept of sexuality, (2) Sexual Education, (3) Sexuality and Disability, (4) Social issues and prejudice. The data confirm other studies showing the existence of social prejudice, sexual myths, no sex education or sex education with superficial information and difficulties predominantly psychosocial and not organic in relation to sexuality. We conclude that sexuality and sex education are important issues that should be considered in the general education of people with disabilities.

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For some time, researchers in teacher education (ZEICHNER; LISTON, 1996; GIMENEZ, 2005) have been drawing attention to the need to place undergraduates in contexts of practice that help them make sense of the theoretical training they receive in the graduation course. In this article, we discuss the intersection between school and university for initial foreign language teacher education through activities carried out under the Brazilian Institutional Program for Initiation to Teaching – Language and Literature of a state university. These activities were aimed, on the one hand, to promote reflection about the concept of culture and intercultural language teaching during initial teacher education and, secondly, to deconstruct stereotypes of high school students about German and English language and culture. Based on the analysis of data on the beliefs of students of the school and the support of theoretical studies such as Kramsch (2006, 2009), Bolognini (1993), among others, workshops were designed to expand the cultural universe of the high school students in the partner state school, the concept of culture and to deconstruct stereotypes. It was found that the activity contributed to the reflective education of the undergraduate students in relation to the treatment of the subject culture in language teaching.

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Os 13 artigos reunidos neste livro foram primeiramente apresentados em encontro internacional sobre participação, democracia e políticas públicas na América Latina, realizado em 2013 na Faculdade de Ciências e Letras da Unesp. Para os organizadores da obra discutir o tema, principalmente no que concerne à transparência dos sistemas de gestão, é extrema importância para apontar direções para uma renovação política, articulações sociais e desenvolvimento socioterritorial. Eles explicam que a análise de marcos legais, fragilidades institucionais e prática autoritárias permitem enxergar o seu contrário e, com isso, aprimorar a prática de políticas públicas voltadas ao desenvolvimento de um país sustentado na democracia e na cidadania ativa. O livro é divido em quatro eixos temáticos. O inicial apresenta artigos que analisam a cidadania relacionada à saúde, gênero, prevenção ao abuso sexual e juventude. Abarca temas como o Sistema Único de Saúde, os movimentos e grupos feministas e abuso sexual. O seguinte destaca temas ligados à educação, também relacionados à cidadania, como o financiamento da educação e a educação em presídios paulistas. Desenvolvimento e combate às desigualdades sociais norteiam os estudos da terceira parte. São três artigos que tratam da complexidade da produção de políticas baseadas no diálogo entre pares institucionais, como representantes de governos e sociedade civil. O capítulo final é dedicado ao tema controle social e aperfeiçoamento da democracia. Os artigos abordam a questão do monitoramento das políticas e investimentos públicos por parte da sociedade civil.