As vogais médias pretônicas na variedade do noroeste paulista: uma análise sociolinguística

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

As vogais médias pretônicas na variedade do interior paulista

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O uso do marketing B2B em pequenas e médias empresas: um estudo exploratório no setor de automação industrial do Vale do Paraíba paulista

Pós-graduação em Engenharia Mecânica - FEG

Gráficos de X com esquemas especiais de amostragem para o controle de médias que oscilam ou para o controle de processos que geram observações autocorrelacionadas

Pós-graduação em Engenharia Mecânica - FEG

Uso arriscado de álcool entre escolares de duas cidades do interior do Estado de São Paulo

Alcoholic beverage and the factors associated with the consumption of this substance among teenagers worry authorities linked to education and health. This study aimed to investigate the use of risky alcohol among schoolchildren. The study was conducted in two cities in the countryside of São Paulo. Attended by 54 students of a city with 5,000 inhabitants (City A) and 53 students in a city of 35,000 inhabitants (City B). It was applied in the classroom a questionnaire for screening on the use of alcohol (AUDIT). In the results if notes that the percentage of participants who reached score above 7 points, was 25.9 % for the City A and 11.3 % for the city B. It was concluded that there was a greater frequency of students doing risky use of alcohol among students of the city with the lowest number of inhabitants, there are significant differences (p ≤ 0.001 ). Further studies are needed to identify possible variables involved in the results between the cities.

Ensino, memória e mídias virtuais: os passeios virtuais como possibilidade educacional de resgate da memória de bens culturais sob a ótica de professores de artes do ensino público

Pós-graduação em Educação Escolar - FCLAR

Discurso e imagem: transformações do cânone visual nas mídias digitais

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A insegurança e as novas práticas espaciais em cidades brasileiras

New real estate launch products and closed residential spaces, occurs with increasing frequency in Brazilian cities and are based on the assumption that there is a general increase in violence, as we address urban insecurity, which involves individual coping, and privatizing adept practices of exacerbated control mechanisms. We researched deployment and appropriation of residential spaces in middle cities of Sao Paulo (Brazil). We identify social representations of the others, blamed for insecurity growing, and analyzed from everyday life perspective. We hypothesized that new forms of production of urban space with a tendency to social and spatial fragmentation, generate new practices.

Mídias de informação e comunicação e Ciência da Informação

Media, as contemporary information and communication phenomena, are rarely studied in the field of Information Science field (IS). This article aims to present a reflection on the Media role as information environments that provoke changes in the ecosystem of message creation, information and socially shared knowledge. It points out that the contextualization of informational situations in the media environments facilitates access to information and to knowledge creation, strategically aimed to more efficient mediation possibilities - purpose to be reached by the society and by an entrepreneurial Information Science. IS counts on proper strategies and methodologies for the creation of transversal meta fields of new knowledge for the solution of problems caused by the intersections and social frictions among science, technologies and knowledge, which means an effective contribution of IS to the enhance utilization of media potential.

Cidades sustentáveis: análise comparativa com cidades contemporâneas

Currently the world is under an energy revolution, every day more technologies are developed in order to better use the energy for having better energy efficiency of equipment and processes with minimal environmental degradation. Taking into account that thousands of people live in built environments in the context of cities and that the energy flow to this location is significant, it is important to study the built environment as a potential source of savings, energy recovery and regeneration, because cities are the major bottlenecks energetic. Therefore, this study aimed to examine and to list the most important and promising technologies to be used in the built environment to collect or save energy that would be wasted, such as clothes that generate energy through movement or solar incidence, facades of buildings that generate energy due to solar radiation, fitness centers that produce electricity due to the rotation used in fitness equipment for athletes, elevators that take advantage of the potential energy or use it more rationally, generators that take advantage of energy vibrational, and finally more sustainable vehicles with higher performance and less degrading the environment. The information and results obtained from this study show that the technologies used to harness energy before lost are increasingly evident and also is increased the progress relative to the energy use in a urban context. In the closure, a comparison of energy expenditure between a city that uses some of these sustainable technologies and another of the same size with conventional habits is presented

Estrutura térmica de cidades de pequeno e médio porte do interior paulista (1961-2009)

The climate is one of the main elements of the natural environment that governs the life of man. Specific conditions of temperature, humidity, light, wind and precipitation have direct influence on physiological conditions that man needs to survive and more than that, besides the influence on human and animal physiology, the climatic elements are also responsible for a significant portion of economic activities such as industry, agriculture, commerce, transportation, and others. Therefore, any change in weather patterns has great impact on daily activities, and even more in urban sites, where the most of population is concentrated nowadays. Based on this discussion and concerned in understand the atmospheric structure, this monograph intends to analyze the pattern of atmospheric and temperature element in seven cities of small and medium size located in the state of São Paulo countryside... (Complete abstract click electronic access below)

Relações públicas e mídias sociais: o desafio de construir relacionamentos na era da hiperconexão

This proposed project is to analyze the strategies for building and maintaining relationships, as well as the possibilities of intervention of the public relations in the virtual world. For this purpose, we used the multicase study of beer brands - Devassa, Nova Schin, Heineken, Skol and Brahma - to verify their roles in the communication process in their social media channels. Analyses were based on communication theories covering concepts such as the Excellence in Public Relations, the questioning about the definition of public flashing and discussion about the processes of interaction mediated by the Internet. The evaluation of the channels covered the period of 30 days and that the end of the checks it was found that most brands promote specific actions with surface interconnections between media channels, referring only to the effectiveness of social networks like Twitter, Facebook and Orkut in order to consolidate of relationships

Relações públicas e o consumidor: comunicação organizacional nas mídias sociais

The objective of this study was to find and discuss the possibilities of action of a public relations professional in social media, taking as an example, the most popular, Facebook and Twitter, to work the organizational communication with the public consumer. Social media are gaining more followers, who are seeking information on companies before consuming your products or hire your services, getting attention for any kind of promotion or crisis of this organization. We saw how public relations mediate communication between company and consumer, being responsible for the clear, objective and correct posting of your organization in social media

Eu posto, tu compartilhas, ele curte: relações Públicas para as novas redes de influência nas mídias sociais

The web has emerged as an important media. For the first time, people are highly connected, and users start to have lots of possibilities for expression and collaboration. Internet users contribute more and more to influence the preferences of your contact network. Organizations are beginning to discover that the power of influence networks is becoming more efficient than traditional marketing: people believe in what other people say, peers believe in peers. There is a new actor who builds preferences, who is constantly active in communication: the customer who narrates, on social networks, his experiences with a product, and makes his contacts become loyal customers or the most ardent critics of an organization. Transforming followers into disseminators is one of the biggest challenges of organizations in social media. Because of this, more and more companies have to plan communication strategies based in what customers think, desire, understand and discuss in these new places