Relações públicas governamentais e marketing político: um estudo sobre a campanha de aniversário de Botucatu

Public organizations today ar constantly developing relationship strategies with audiences in search of acceptance before the public. The objective of this wor is to present strategies of Governmental Public Relations and Political Marketing that can be implemented by communication professionals in government. Therefore, duscysses principles and instruments of the objects mentioned, conducting study on actions taken by the Municipality of Botucatu city during the anniversary year of 2012, with na emphasis on the social event, Food Court Solidarity. The instruments studied contribute to the strengthening of relations between government and citizens, while complying with its commitments under its plan, meeting the demands of the population

Comunicação pública e os interesses do cidadão: uma perspectiva de relações públicas

This Project aims to study and verify the importance of effective communication in public organizations, considering current factors such as globalization and new trends in the behavior of the individuals. The issue is relevant because of the need to understand the relationships between the public institution and the various interest groups and research development of new practices of Public Relations as regards their influence on the municipal level. In this context, we present the concept of city, communication, citizenship and participation, focusing on the integration of these elements in the concept of Public Communication. Thus, attem pts to develop the applicability of instruments involving these concepts through scenario analysis, making communication purposal to the prefecture of Laranjal Paulista

A comunicação organizacional e o atendimento ao público via 0800 no Departamento de Água e Esgoto de Bauru

Pós-graduação em Comunicação - FAAC

Avaliação do plano de desenvolvimento e proteção ambiental da Bacia Hidrográfica do Guarapiranga em consonância com o planejamento urbano

Pós-graduação em Geociências e Meio Ambiente - IGCE

Second life e transparência pública: perspectivas para o compartilhamento de dados

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Fatores críticos de baixa efetividade no planejamento estratégico das cidades: um estudo na região metropolitana do vale do paraíba e litoral norte

Pós-graduação em Engenharia Mecânica - FEG

Gestão da informação e do conhecimento na Rede CEDES (2003 - 2010)

Pós-graduação em Ciências da Motricidade - IBRC

Revisão dos principais radiofármacos utilizados no Brasil e suas aplicações na detecção e terapia de patologias

Radiopharmaceuticals are substances marked with radionuclides that can be used for detection and treatment of cancer, infections and inflammatory diseases. They emit several types of radiation through different decay routes, each radioisotope with its specific properties and uses. They can usually be produced from several different materials, by bombardment with particle beams in a nuclear research reactor or cyclotron, depending on their characteristics. Brazil has four public institutions which produce - or import - and distribute radiopharmaceuticals to hospitals and clinics throughout its territory. The largest such institution, Ipen, distributes 97% of radiopharmaceuticals used in the country. Some radiopharmaceuticals decay very quickly, meaning they must be produced and quickly administered to the patient in the same location, presenting a logistical challenge. Nuclear medicine in Brazil is a promising field and has been steadily growing, although rigid laws and a lack of qualified work force hinder Research and Development efforts for new radiopharmaceuticals. The construction of a new nuclear research reactor, in 2016, should generate self-sufficiency and economy in radiopharmaceutical production and avoid a future crisis in the supply of technetium-99m, the most important radioisotope, used in over 80% of procedures with radiopharmaceuticals.

Formação de jovens para o mundo do trabalho e cidadania: experiência teórica e prática por meio de projeto extensionista

This paper presents the extension project Youth Empowerment for Work and Citizenship. It is a psychosocial and an educational activity focused on the care of impoverished youths, aged between 14-19, from Assis-SP. It aims to contribute to the cognitive, affective and social process of the participants. The extension activity has benefited the education of Psychology undergraduates students to the mediation in human development under nonformal education. The theoretical and methodological background is based on the cultural-historical psychology of Vigotski. The results obtained are: the establishment of partnerships between universities and state and local public organizations; the incorporation of innovative thematic in psychology curriculum course at UNESP; production of academic-scientific research about the experience of Psychologists in social educational area; and the participation of one hundred young people as well as their parents or legal guardians in the project.

Sistema de gestão da qualidade numa organização pública de P&D: fatores que influenciam a certificação

Pós-graduação em Engenharia Mecânica - FEG

Estudo exploratório da integração de processos em uma instituição pública de ensino superior a partir das funcionalidades de um sistema de gestão de processos de negócio

Pós-graduação em Engenharia de Produção - FEB

Aplicação da gestão de processos em uma universidade pública do estado de São Paulo

Pós-graduação em Engenharia de Produção - FEB

Organizações não governamentais e políticas públicas de juventude: a atuação da Patrulha Juvenil de Garça

Pós-graduação em Educação - FFC

As relações públicas na sociedade da informação: a comunicação digital nas organizações

This monograph deals with the participation of public relations professionals as a subject acting role in organizational communication in the face of new communication and informational technologies that have emerged in recent years and characterize the digital era. The present study begins with the cultural, economic and social changes that were triggered by the new communicational reality e how these changes affected the ways of acting and thinking of society. In this context, we look at how modern organizations are adapting to this new demand and how the public relations may participate in the development and management of communications strategies to relate to the new publics arising through the consolidation of digital media

Sustentabilidade e comunicação: o profissional de Relações Públicas e a sustentabilidade nas organizações

This paper aims to present the importance of public relations professional in the sustainability context at the organizations. For this, we discussed the sustainability issue, and the concepts that comprise the function of the professional of public relations and the importance of communication to make the sustainable practices a management tool of the company's image and improve the relationship with stakeholders. Were presented and discussed four cases of companies to discuss the pathway of sustainability practices in Brazil