16 resultados para Mercados incompletos


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Com o objetivo de ampliar o uso dos ensaios com parcelas subdivididas na pesquisa agropecuária, realizou-se um estudo de tais ensaios delineados em blocos incompletos balanceados. Adotou-se, para tanto, o modelo tradicionalmente usado no delineamento completo. Optou-se pela existência de correlação constante entre subparcelas distintas. A obtenção das estimativas para efeitos de blocos ocorreu como nos ensaios em blocos incompletos balanceados, enquanto que as estimativas para efeitos de tratamentos secundários e para a interação tratamentos principais x tratamentos secundários portaram-se como nos ensaios com parcelas subdivididas em blocos (completos), casualizados.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Pós-graduação em Agronomia (Energia na Agricultura) - FCA

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Public Relations is an area of communication that has many definitions given by both professional associations and by many authors. Academic and professional discussions on a precise definition of the area are recurrent. Considering this issue, it was decided to study the relationship between public relations and communications agencies, assuming that this is a market segment that includes the public relations. This paper analyzes the discourses of communication agencies and how the Public Relations are handled by them. For this, it was used theories about the history of public relations as well as definitions and concepts of its main authors. Furthermore, we present the characteristics of communication agencies, the contexts associated with its emergence in Brazil and the future prospects of this market segment in the opinion of the professionals who work in it. The study about the discourses of communications agencies was based on French Discourse Analysis, using books from important authors of the area, such as José Fiorin and Helna Brandão. The discourses analyzed were those present on websites of three communications agencies in the state of Sao Paulo. It was noted that not always the participation of public relations in communication agencies is highlighted, although the services of these agencies are based on techniques and typical functions of Public Relations. Above all, what the discourses are seeking to highlight are the experience and expertise in organizational communication owned by its staff