Cultura, Comunicação e cidadania: o caso do Centro Cultural do Banco do Brasil de São Paulo

O artigo analisa as atuais políticas culturais e analisa empiricamente as ações da unidade paulistana do Centro Cultural Banco do Brasil (CCBB). O objetivo é interpretar como esta instituição opera o fomento à cultura no contexto da normatização cultural no Brasil. A articulação institucional entre Banco do Brasil e seu Centro Cultural enseja algumas particularidades no campo da difusão cultural, pois o status institucional do CCBB condiciona de maneira decisiva as formas como transcorrem as relações com produtores culturais, público consumidor e com seu respectivo mantenedor. Trata-se de estudo baseado em pesquisa bibliográfica, levantamento de campo e na abordagem dialética de análise. Conclui-se que, ao consentir um laissez-faire cultural, o Estado admite que o mercado imponha sua lógica à cultura, de modo que o objeto empírico pode ser caracterizado como um exemplo dessa dinâmica.

Cultura e política no Brasil: contribuições para o debate sobre política cultural

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Tudo Bem e o nacional-popular no Brasil dos anos 70

Dirigido e escrito por Arnaldo Jabor, Tudo bem foi veiculado nas salas de projeção no ano de 1978 - período de distensão da ditadura - com o apoio governamental da Embrafilme. O filme constitui referência documental para a análise do discurso do artista engajado, após o Golpe de 64, e a política cultural implementada pelos consecutivos governos militares. Tudo bem traz, já no título, uma ironia aos tempos vividos. A história transcorre no bairro de Copacabana, no Rio de Janeiro, num apartamento em reforma de uma família de classe média.

O pensamento vivo de Mário de Andrade: dos parques infantis aos CEUs da cidade de São Paulo

Pós-graduação em Artes - IA

Vozes paulistas: as práticas do canto coral em São Paulo e suas relações com políticas públicas para a cultura

Pós-graduação em Música - IA

Mecenato no Brasil democrático

This paper analyzes the dynamics of Brazilian cultural policy between 1995 and 2010. Studies related defend the existence of a "contrast" between the results obtained by the government of Fernando Henrique Cardoso (1995-2002) and Luiz Inácio Lula da Silva (2003- 2010), that divide it between a model "neo-liberal" and a "democratic" model of cultural policy. Our main achievement is to produce empirical knowledge that can verify these claims. The build of indicators was guided by the theoretical assumption of the historical new institutionalism, discussed by Pierson (2006), and the observed universe comprises the totality of cultural producers who have submitted projects to “Mecenato”, registered in SALICNET - Ministry of Culture.

A economia criativa no Brasil: da gênese, ferramentas políticas aos desafios futuros

This paper aims to make a historical and bibliographical review on the Creative Economy, from its birth to the implementation of this in the Brazilian scenario. Through this historical review, we intend to point out the main problems and prospects for this branch is in an incipient stage in Brazil, despite the recent institutional growth and increased financial incentives. The justification curtails the fact the literature on the creative economy in Brazil is extremely sparse, limited to articles based on case studies and legislation itself and plans of the Department of Creative Economy (SEC) of. Thus, we intend to help the promotion of this business booming and has low theoretical analysis.

Entrando na partida: a formulação de políticas de comunicação e cultura para jogos digitais no Brasil entre 2003 e 2014

Pós-graduação em Comunicação - FAAC

Bibliotecas, arquivos e museus como centros de referência na dimensão cultural das comunidades

With the evolution of the organizations theory, new management practices have transformed the institutions. The improvement of these management practices in cultural unities (UCs) is constant, and interacts in the international axis, since each unity increasingly communicate with other. As a reflection of organizational administrative practices, UCs had developed and assumed the organizational theories to make easy a framework for effective management practices. Comprehending the importance of the studies on UCs requires both a new approach of existing public politics for this field, and the recognition of the Information Science knowledge on area. In this way, it was planned to develop a model constituting a tool for managers in these institutions through the experience of laboratory works carried out with researchers from the European community. Libraries and museums are institutions that operate in the social process of their communities and the archives establish their structural spaces in parallel with the political, economic and social environments of the communities, translate the society and its organic sphere of informational performance. The information transposes a cyclical and essential role for the arrangement of the effective and necessary record to the organizational process and the institutional growth. Studies of this nature contribute to value a economy based on knowledge, and its production emphasizes the human capital that permeates the condition of the information in support for the development of communities and the growth of the organizational environment in political, social and cultural spheres.

Mediação midiática e teoria histórico-cultural: aproximações pedagógicas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Uma proposta de aperfeiçoamento do PNLD como política pública: o livro didático como capital cultural do aluno/família

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A internet como ferramenta de mediação no acervo artístico-cultural dos Palácios do Governo do Estado de São Paulo

This research focuses on methods and strategies for educational-based digital tools, aimed at the public school. Thus, we present possibilities, and the main actions of the national museum institutions in several online educational services that exemplify some forms of virtual mediation in order to verify the relevance of using these tools. The study discusses the need for museums to follow the advance of new technologies to engage and retain the public school, consisting of a highly connected generation with new technologies. It also brings a brief overview of the evolution of the museum in the Western world and presents the formation and nature of art collections that comprise the Artistic-Cultural Collection of the Governmental Palaces of the State of São Paulo, focusing on the management policy of each period, highlighting the educational program and the relationship with the website. As a practical exercise, the research presented suggests applying a form of mediation for the virtual site of Artistic-Cultural Collection of the Governmental Palaces to extend relations sector educational institution for the virtual context

Comunicação pública e acesso à cultura: um estudo de caso da Oficina Cultural Glauco Pinto de Moraes sob a ótica das Relações Públicas

This study examined how public relations can work through the implementation of tools for public communication, to seek to ensure a citizen of their rights: access to culture. We chose as case study Oficina Cultural Glauco Pintio de Moraes, located in Bauru (SP), an instrument of policy implementation for the Sao Paulo area, to discuss how the actions are carried out to the community as a whole. We analyzed data pertaining to the activities offered by the workshop and suggested actions for communication and relationship with its public workshop to happen more efficiently

Políticas públicas e comunicação cultural: nova possibilidade de acesso à cultura por meio de editais

In this work, seek to reflect, primarily, the Brazilian cultural interfaces, starting with a conceptual definition, symbolic and anthropological Culture and Identity. From this, the main strengthen public communication: individuals, groups and societies. Then the reflections address a more communicative context in which PR professionals are emphasized as a major responsible for handling cultural society. In the latter approach, the Cultural Public Policy are reinforced as key tools in creating laws to encourage culture in its intricacies and finally and quickly - but not least, the policy Edicts is reflected as a synthetically the new possibilities of fostering cultural

A questão cultural no município de Álvares Machado: a importância de políticas públicas no processo de preservação urbano-ambiental

This work analyzes the importance of public policies in the process of urban-environmental preservation of the Alvares Machado city at state of Sao Paulo in Brazil, where priority was given to questions related to cultural heritage. Adopting the concept of territory as base to understand the complexities in the city, this work clarifies and contextualizes the historical heritage legislation through the Master Plan and the City Statute. The work also focuses on the contribution of the geographer toward studies related to urban-environmental planning.