O compromisso político do serviço prestado pela Fundação Bradesco na cidade de João Pessoa

In this work we have analyzed the political commitment of the social assistance sponsored by the Bradesco Foundation in João Pessoa. This Foundation is a private institution of public interest that provides social assistance to low income populations all over Brazil. This kind of work is one of the oldest management initiatives in what is actually referred to as managers` social responsibility. This thesis assumes that managers who are in fact socially responsible should guide their actions by the principles of social democracy, so that everyone can enjoy citizens` social freedom, and guarantee their rights as well as the political awareness of social actors. Analysis of documents and a qualitative approach have been applied to the pedagogical Project of the Foundation, as well as phenomenology to study the social profile of their students. The analysis of the pedagogical project as well as the students` standpoint towards life reveals that the Bradesco Foundation is indeed committed to the social efficacy of its students. The educational proposal of the organization includes those elements that are required for teenagers` education envisaging participative citizenship. The teenagers` speech reveals that they have developed the project identity, being therefore able to take part in the process of political transformation of our time. The results indicate that the Bradesco Foundation not only guarantees some of the basic social rights for the healthy development of those who attend their courses, but also sponsors a high level education providing both a technical and a political formation

Avaliação dos processos de seleção utilizados nos programas de fomento a inovação nas micro e pequenas empresas da fundação de amparo à pesquisa do Rio Grande do Norte

Technological innovation promotes the generation of economic value by creating a new product, process or organizational management model, being classified as dynamic and multidimensional. Government intervention has the role of acting through government grant programs to foster the integration of innovative processes in small companies, due to the high costs and risks of development, strengthening the country`s economy in this phase. The distribution of this grant is determined by criteria, based especially in subjective judgments, which are based on the beliefs and perceptions about the technological opportunities and market actors involved in the process, being very difficult to measure the probability of success of the project under evaluation. This study aims to identify the most relevant selection criteria that must be inserted in grants programs at Rio Grande do Norte executed by Fundação de Pesquisa do Rio Grande do Norte (FAPERN). Initially, there was a systematization of 18 countries, covering 41 programs in foreign countries and 29 in Brazil. Based on the data collected, we conducted one survey containing four programs of FAPERN (INOVA I, INOVA II , INOVA III and INOVA IV), covering 44 companies and analyzing their responses according to the Likert scale , obtaining the degree of importance given by the respondent to each of the criteria in the questionnaire . As a result, drew up a proposal for new criteria to be used in the next FAPERN´s grants, containing 13 new criteria. It is expected, therefore, to contribute to a better spending of public funds invested in companies subsidized in Brazil

Análise da toxicidade no açude Riacho da Cachoeira, Lajes Pintadas (RN): um desafio interdisciplinar

Contamination by complex mixtures of various origins has been explored and studied for decades. Radon is a naturally occurring environmental contaminant that causes carcinogenic effects. These emissions can cause mutations in the lung tissue, which can initiate a carcinogenic process. Thus the dam Creek Falls, located in the municipality of Lajes Pintadas, was chosen for the development of this study, since cancer rates in the region reach 9% of the population annually, with this, the main objective of this study was evaluate the mutagenicity and toxicity of Riacho da Cachoeira damunder the influence of radon. The methodology ecotoxicological tests were performed with Ceriodaphinia dubia, as well as tests with Tradescantia pallida genotoxicologicos and Oreochromis niloticus. To understand how the population of Pintadas Slabs realizes the environment, we performed a study of environmental perception. The test results indicated that the reservoir water is toxic to test organimos exposed, found heavy metals, chloride, total and fecal coliforms as well as radon levels above the maximum allowed under Brazilian law. These results can be justified because it is so complex samples composed of different compounds that interact only with each other or causing synergistic effects. It was concluded that the dam Creek Waterfall, is contaminated with radon, as well as heavy metals, coliforms and chloride, causing toxic effects to the natural community. Thus, further studies should be performed with the human population of the region, to verify that the high rates of cancer in the population of the municipality may be linked to the presence of natural radiation. Thus, it is expected that the competent bodies that administer the municipality of Lajes Pintadas take reasonable steps to minimize risks and ensure the health of the community that still makes use of the weir

Diagnóstico Ambiental do Processo de Desertificação no município de Lajes/RN.

Ocupando uma área de 665,7km2 (equivalente a 1,25% da superfície estadual), o Município de Lajes até o início do século XX era um pequeno distrito do Município de Jardim de Angicos, localizada na Região Central do Estado do Rio Grande do Norte. Quando decretado município, em 1914, Lajes tornou-se o principal entreposto comercial do estado, uma vez que sua posição geográfica a colocava como rota principal entre os municípios produtores de mercadorias e a capital do estado, Natal, situada a 125km a Leste do município. Esta confortável posição de entreposto comercial cristalizou-se com a construção da estrada de ferro Sampaio Correia, em 1919, que agilizou o escoamento das mercadorias advindas do interior com Natal, principalmente o algodão, que até a década de 1980 era a principal fonte econômica do Estado do Rio Grande do Norte. Com a crise do algodão e a construção de estradas ligando diretamente os mercados produtores com a capital, Lajes perde a condição de principal entreposto comercial do estado, e sua economia entra em decadência. Vastas áreas de caatinga onde outrora se plantava algodão foram abandonadas, deixando os solos destas terras livres para a ação erosiva dos ventos e das torrenciais chuvas de outono. Situada numa porção do estado que sofre direto sombreamento das escarpas da Serra do Feiticeiro, o município de Lajes tem se configurado como um importante laboratório para o estudo da desertificação no Estado do Rio Grande do Norte. A partir de uma análise Geossistêmica, procurou-se diagnosticar o atual quadro da desertificação nesta porção semi-árida do estado. Para tanto, utilizou-se os métodos quantitativos de análise, dentre eles os métodos desenvolvidos durante a elaboração do Pan Brasil, com a construção dos Balanços Hídricos e Índices de Aridez do município. Os dados referentes aos índices de aridez de Lajes apontam para um profundo processo de ressecamento do ar na região, corroborando inclusive com os dados referentes ao aquecimento global divulgados pelo IPCC (Intergovernamental Panel on Climate Change) no mês de fevereiro de 2007