Fatores que afetam a satisfação e a fidelidade do consumidor: um estudo com usuários de calçado esportivo (tênis), na Região Sul da cidade de Natal

This paper aims to investigate the factors that influence the satisfaction and fidelity of tennis´s users with the region southern city of Natal, capital of Rio Grande do Norte as the area of analyzing , using the national satisfaction index models as a tool to study. In this study was used the questionnaire as a tool for collecting data based on the new Norwegian customer satisfaction barometer model proposed by Johnson et. al. (2001). The data collection took place during the months of May and June 2008, when 450 tennis´s users were interviewed. The main results obtained by multiple regression analysis and logistic regression showed that the users' satisfaction with the tennis´s brand is influenced by the quality, comfort, material used in the manufacture and price, while fidelity is potentized by the image of the brand and the satisfaction degree with the user's tennis and with the brand of tennis. In relation to user satisfaction with the tennis, that satisfaction is influenced by the quality, comfort, weight and the material used, while fidelity is potentized by the satisfaction with the tennis´s brand, with the possibility of paying the same amount again and the emotional commitment. As the processing of claims there was no direct influence on satisfaction and consumers fidelity due to the low number complaints

Comportamento sócio-espacial de pessoas em movimento :um estudo exploratório no calçadão da Avenida Engenheiro Roberto Freire

People-environment interaction, focus of Environmental Psychology studies, presupposes that space influences behavior and vice-versa. Despite of the importance of dynamic reciprocity, there are a few works that treat the mobility condition of the people experimenting space. The present study investigates environmental perception of users of the Engenheiro Roberto Freire Avenue sidewalk, one of the few places in Natal for physical activities practicing, where most people are in intense and continuous movement. A few questions for this study where made: In what way does the individual realize the environment while he is moving? How do reciprocal man-environment relations occur there, according to a mobility context? What are the main difficulties and easiness in man-environment interaction under this condition? The search for these answers is based on concepts of social-spatial human behavior - especially personal space, territoriality, density and crowding and contributions of Barker´s Ecologycal Psychology. Considering that the physical space in this case is multifaceted and the perception of theses scenarios is governed by multiples senses and stimuli, it was defined a multi-methodological route: (i) observation participative in loco; (ii) identification of the main behavior settings at the area; (iii) categorization of the activities occurring at the place; (iv) application of a semi-structured interview; (v) images registered and (vi) construction of the researcher s log. The perception of oneself and others in movement in the environment, immersed in a intricate web of inter-actions, makes people develop mobility strategies, many times unconsciously, with the aim of ensuring satisfaction in its activities. Since the Eng. Roberto Freire Avenue sidewalk is an equipment public-urban largely used by the population of Natal, the reflection of the mobility effectiveness in the users environmental perception is expected, providing suggestions for future studies in this field of knowledge

Os acidentes de trabalho e os valores humanos em operadores de uma fábrica de calçados

The study present analyzes the relation between work accident and human values. It was developed with the sample of 156 operators of a factory, through to an application of structured questionnaires. The data were submitted to quantitative analyses (for example, analyses of frequency distributions, Chi-Square, test t). It was verified that 27 employees that filled out the questionnaires suffered work accidents. The results evidence that there aren´t significant differences between the people s values that suffered work accidents and those that did not suffer. The employees presented a hierarchy of different values comparing with the others Brazilian studies. It was observed that the work accidents varies for organizational sectors. So, we get the conclusion, the occurrence of the work accidents is not associated to the values, but they are probably associated to work conditions

A fábrica de professores e a padronização do conhecimento

This paper concern the general subject of teacher career construction, since the period of the initial formation in the teaching course of pedagogy crossing the first effectives experiences of professional performance, until the reflections about the results of the continuous formation propositions. The specifics subject is the formative quotidian in the teacher s life beyond of the traditional stereotypes about individuals and institutions bring up for discussion a micro sociological approach about the professionals uncertainty and the personal hopes, the teacher displeasures and the pedagogical satisfactions. The epistemological reflection about the different formatives experiences, taking as example the Programa de Formação de Alfabetizadores PROFA (Alphabetizers Formation Program) developed by the Secretaria Municipal de Educação of Natal City, consider the ambiguous tension between the knowledge that the teachers acquire in their formation and the concrete teachers practical since those experiences. The study methodology is based in the qualitative comprehensive research, sustained by observations, impressive reflective accounts, and also in the theoretic analyses with contemporary references to the critical pedagogical through and education sociology. I used the autobiographic reflective account by the writer-researcher in her owner academic and professional way. I propose an image of a teacher s factory in such a way for its conformist aspects to the continuity stands as much the internal contradictions of the system. Gears, pieces and manual instructions are the educational components of this factory as ideological, institutional and technical structures to aim at to limit the critics and the changes. However the teachers thinking and acting with their owner creativity to adapted uncontexted professional knowledge s to their pedagogical lives. Under those analogies I propose the problem of this research the teacher s formation and theirs pedagogical practices- and also examine briefly its theoretic-philosophical and methodological basis. From the analysis and interpretation of my owner experiential life as teacher s educator I put the necessity of re-thinking the teacher s formation in terms to rebound more meaningfully in their pedagogical actuation. I believe an important part of the teacher s formation process is the personal wish to learn more about the office, explicitly connected to human convictions and values such as to a positive professional identity. Thus, the teacher able to reflect about your owner educator life can find the best way to help the students to think critically about their culture and history, valorizing creative exits by themselves to face the conformist social stands connected with school education

O político nas imagens de A missão de Heiner Müller e O homem que era uma fábrica de Augusto Boal

Augusto Boal (Brasil) y Heiner Müller (Alemania) son dramaturgos del siglo XX que vivieron en países y contextos evidentemente distintos. Sin embargo, con la crisis del teatro burgués y de las condiciones de legitimidad del régimen de producción de este teatro, ambos presentan puntos de contacto en sus líneas y vectores teatrales que, frente a la universalidad cuestionable de la dramatización, llevan a la concepción de un teatro múltiple y perturbador del orden de lo sensible. Los procesos de escenificación contemporánea exige un adelantamiento del sentido político, desviando del juego de representaciones sociales, para dar lugar al trabajo deconstructor de imágenes como cisión entre la palabra y lo representado, entre lo legible y lo visible. Frente al expuesto, las escritas escénicas y, por eso, literarias de estos autores, sitios de singularización – no con ausencia de paradojas – capaces de movilizar manifestaciones e impases cuanto a las imágenes que ordenan o desordenan los textos dramáticos, traen para la contemporaneidad tensiones que llevan al teatro mismo, tanto a interpelarse como, en su fuerza plural, a encontrar pasajes para el nuevo. Llevar a la superficie aspectos políticos en las imágenes de los textos dramáticos, considerándolos en su inscripción literaria: “La misión: recuerdos de una revolución”, de Heiner Müller, y de “El hombre que era una fábrica”, de Augusto Boal, se hace un desafío, una vez que las imágenes pretendidas son aquellas con formas o materialidades todavía no visibles en la escena, podríamos decir, en estado virtual. Como imágenes pensantes, ellas suceden en el plan de inmanencia del lenguaje (Deleuze y Guattari). Siendo lo “político” una perturbación en lo sensible, contrario a la política (Rancière), la dramaturgia se abala en multiplicidades, desplazando y desnaturalizando las funciones de autor/dramaturgo y lector/actor, teatro/literatura. Dramaturgia simultánea, imagen, fragmento y colaje se muestran como procedimientos artísticos y literarios creativos que se encuentran apropiados sea en la teoría del teatro del oprimido (Boal), sea en el teatro pos-dramático (Hans-ThiesLehmann), a pesar de que, al confrontarlas, sobresalían en desentendimientos: la primera coincide con la lógica de la identidad y la segunda, esta se desarticula, movida por la diáfora, contestación, o desacuerdo. Tales relaciones – no apriorísticas – se suceden en cuanto acontecimiento de la lectura o de la literatura como acontecimiento en que lo político en las imágenes se da, antes, en las lagunas y obscuridades, aludiendo a lo que está más allá de lo sentido, de la escena del gesto y de la palabra. El lector no se para para atribuir sentido, se interroga frente a las metamorfosis y formas oblicuas de acontecimientos insospechables que componen lo político estableciendo la gestión colectiva de la enunciación. En este caso, el texto de Boal y el texto de Müller se inscriben en la producción de una literatura menor, o de un teatro menor, o que los califica como agentes de devenires revolucionarios, agitando, a través de la política en las imágenes, e irrumpiendo contra el problema del poder en las artes.