O espaço central das atenções: o corredor de integração da região metropolitana de Natal

This work considers the space study of the main road runner of integration of the Region Metropolitan of Natal (RMN) in formation, emphasizing its repercussion for the geographic context of the city, where we identify the positive and negative aspects of such space configuration, as for the aspects of the urban inaquality, economic centrality and of flows, promoted for the state and private capital (national and foreign). The linear convergence and polinucleately of geographic objects in that we identify as Central Space of Attentions (CSA), promoted, and still it promotes, important repercussion in the space estructuretion of the peripheral areas of the RMN, such as in the constitution of the "Capital Value of the Space". In this direction, to endorse the analysis of such reading, choose as cientific ballast the geographic theory, in a perspective dialectic, as well as we rescue contributions of the science of the administration, sociology, economy, amongst others. From the empirical research, subsidized with the application of forms together the entrepreneurs whom they possess investments in the CSA, as well as in the rescue of information you register in cadastre in the Junta Comercial do Estado do Rio Grande do Norte (JUNCERN) and telephonic list, we construct a proposal of reading of the current period of training of the process of space production to which is rank the CSA. The analysis of the data, under a comparative space angle, presents an important contribution to reevaluate the urban space of the RMN in its bigger aspect, exceeding the limits of the studied road corridor

A tematização do espaço público e a economia criativa local: estudo de caso a partir do "maior São João do mundo", em Campina Grande-PB

The thematization of public space in the ―Maior São João do Mundo‖ in Campina Grande - PB stimulates the economy and the local tourism from the transformation of a common public space in a setting that has the traditional June festivals based. To do so, contributes to promotion of existing creative sectors in the city and the design of a new city that is projected from the festivities of São João. In this research we propose to determine the influence of the thematization of public space in the local economy, particularly in creative sectors present in the ―Maior São João do Mundo‖ and assess their importance for the development of local creative economy. We chose the case study, from an ethnographic approach, using different research techniques such as participant observation, semi-structured interviews with open questions and the analysis of social representations of respondents. The methodology used is mixed because it involves qualitative and quantitative data. We could notice at the end of this research, the thematization of public space in the ―Maior São João do Mundo‖ is the main reference factor for the event, stimulating the local economy and changing the city's image in three levels: political, economic and social. Also realize that the thematization of public space is the key binding factor between the creative sectors as well as between them and the related activities. All these sectors serve as a link between the products and services, creating a harmonic whole that transforms the city's image, stimulates the economy, promotes social inclusion, cultural integration and keeps the ―Maior São João do Mundo‖ as a traditional event in the tourist calendar regional and national.

Economia criativa e estratégia como prática social: uma abordagem teórico-empírico-conceitual a partir de ambientes criativos de grupos musicais

This study seeks to identify how creative environments of musical groups are configured in the Strategy as Practice perspective as theoretical, empirical and conceptual models. It develops within the theoretical framework, discussions on the context of the Creative Economy, Creative Industries, creative environment, organizational paradigm of Creative Economy, music as a creative environment and business, design and dynamics of Strategy as Practice and conjecture about the contextualism and other epistemological currents. The study is shaped as an exploratory and descriptive research, utilizing the qualitative method and being characterized as a Grounded Theory. A total of four musical groups of different styles, markets and areas of operation with over ten years of activity were surveyed. The Grounded Theory and simple observation methods were used for both data collection and analysis. The software ATLAS.ti. was used to help with the analysis. The research shows that the bands perceive the specialized expertise in the virtual social media as a strategic differentiator. It also shows that the groups nourish individuation and the differentiation in their relationship with the individual. Finally, it validates that these organizations get teams involved and value the dynamic design of their routines in strategic decision making, paying attention to a strategic social bias. Strategy and Creative Practice is the main category that emerged from the data. This category is explained through the three aforementioned results. It shows that organizations that are part of the Creative Economy perform simultaneously and dynamically creative and strategic making at both artistic and managerial levels.The theory created is validated by the principles of degree of coherence, functionality, relevance, flexibility, density and integration, and it is inserted in the contextualism principle, which points the knowledge as related to the context in which it is placed and discussed.