Construção e implementação do Balanced Scorecard em uma organização educacional: o caso do Serviço Nacional de Aprendizagem Comercial do Rio Grande do Norte SENAC RN

The changes that have taken place in the organizational environment in recent decades have led to new performance measurement systems being proposed, given the inadequacy of traditional models. The Balanced Scorecard (BSC) emerged as an instrument to translate financial and non-financial assets into real values for all interested parties in the organization, allowing the introduction of strategies to achieve the desired goals. Research shows that most errors committed with the use of this method are related to the implementation process. Thus, the aim of this dissertation is to analyze the process of building and implementing the BSC in an organization. This empirical exploratory study is based on the classic case study method, which enables the researcher to work with a set of evidence, including direct observation, interviews and document analysis. The results show that the use of BSC in the company investigated posed problems during the process of building and implementing the method. These problems were caused mainly by the lack of involvement on the part of upper management and the team s scant knowledge of Balanced Scorecard. One of the gains obtained from adopting the system was the introduction and/or consolidation of a culture of strategic planning and participative management. The continuous implementation phase was highlighted in the monitoring program, created by the organization in an attempt to reverse existing problems, using the BSC as a third generation strategic management system, which led to significant gains, better use of the system and stronger management practices

Adição de chamote de velas de ignição inservíveis na obtenção de cerâmica branca a base de alumina

This work presents research into the addition of chamotte obtained from the ceramic isolator of unusable spark plugs in formulations of material mixes for standard white ceramic material with aluminum oxide bases. After the physical chemical characterization of the primary materials, standard clay and the chamotte, three mixtures were prepared with concentrations of 10, 20 and 30% chamotte by weight in relation to the standard clay. The test samples underwent heating at a rate of 30 0C/min to levels that included 100o , 200o , 300o, 400o, 500o e 600 0C and also we submitted to three distinct burn temperatures: 1450o, 1500o e 1550 0C, remaining at these temperatures for 2 hour periods. After sintering, the physical and microstructural properties of the different test samples were measured and analyzed. The results show that the materials obtained present good technical properties and that the chamotte can be reutilized as an additive in the production of white ceramic material with an aluminum oxide base

A dialética do amor em pigmaleão, de G. B. Shaw.

Pygmalion (1913), by George Bernard Shaw (1856-1950), has many studies in literary criticism. However, this study brings a new interpretation to Shaw s play based on Harold Bloom s theory and methodology, that is, the anxiety of influence and the dialectic of revisionism. Through the analysis of poetic influence and the dialectic of love, we can see that Pygmalion represents an apophrades in relation to William Shakespeare s The Taming of the Shrew (1593) and Ovid s myth of Pygmalion and Galatea in Metamorphosis (c. 14), which creates a family romance between the three stories. Shaw s play surpasses The Taming of the Shrew when it shows the possibility of the relation between this parent poem and Ovid s myth, which it is also its parent poem, and because it represents a strong misreading of Shakespeare s play as well as of Ovid s myth.