Estrat��gias argumentativas na constru����o do discurso ideol��gico: um estudo da produ����o did��tico-pedag��gica do meb

This research studies the argumentative process developed by the Basis Educational Movement (MEB), using as corpus the booklet Viver �� lutar , and other lesson plans of the Educational Rural Radio from Natal. It has as objectives reveal the argumentative strategies in the discursive production of MEB, exploring the meaning effects suggested by its production conditions, and the ideological positions defended, in addition to this, verify how the booklet and the radio classes dialogued in the argumentation of their theses. So, the study is guided by the Discourse Analysis presuppositions, by the Argumentation Theory, by the conceptions of Popular Education, as well as the conception language dialogical language conception, recurring to Bakhtin (1995). The research adopts the documental characteristic of qualitative nature with an interpretative basis. The analysis of the data permitted us to confirm that the pedagogical didactic material discourse of MEB was produced in a social-historical-ideological context in what the education was seen as a social liberation instrument, being able to transform the Brazilian people and the Brazilian unequal structure. The results reveal that the booklet and the classes assume a position remarkably in favor of the popular classes, structured by the argumentative techniques that intended to convince, and to persuade the auditorium. Thus, the argument was based initially on the convincing of youths and of adults for, afterwards, to construct a persuasion to the learners, in terms of referring to act on the reality to transform it, according to their desires of social justice

Entre o mar e estrela, um lugar para se bem viver : a problem��tica da expans��o urbana da Cidade de Ba��a Formosa/RN

The urban expansion problem of Ba��a Formosa, a southern edge city of de Rio Grande do Norte eastern coast, which has been presented in other coast Brazilian towns, specially on those with tourist activities increase. Therefore, this situation brings huge concerns to their inhabitants, to their technical /scientific community and to the governments, because of the conflicts of interest and of the growth of urban problems that this has been created. At Ba��a Formosa, the situation is aggravated because the city is confined, once around it, there are large private proprieties, environmental preservation area and the sea, at the eastern edge. The objectives of this study are the analyses of this city expansion process in order to obtain adequate alternatives and defining methodology to apply in other urban nucleus that are subjected to similar situations. Of course, presents social relations, environmental conditions and promoting local population insertion should be considered in order that enjoin this process and contributing to a better social balance. This case study has used bibliography research, field data, maps and soil occupation recorders and photographs of the area, besides the primary data gathering by surveys carried out with many social actors. The present analysis shows that the urban expansion observed today is featured by a recent unsustainable model, which attacks the environment and brings either farm conflicts. On the other hand, the ecological tourism can represent an alternative in order to achieve an adequate expansion form, without forgetting the several structural parameters necessary to support the sustainable activities

Modos de ser e modos de viver : a trajet��ria dos estrangeiros em Natal/RN

This work aims to understand the trajectory of immigrants living in Natal / RN, between the years 1990 and 2009, their motivations for this change, their sociability relations, as well as the impact of this group in Natal and specifically, in the district of Ponta Negra, where most of them established their residences or work. Considering that the historical, political, economical and social environment where these immigrants are inserted, are different from that experienced by former immigrants who came to Brazil in the late nineteenth and early twentieth centuries, a period of mass migration, it was revealed that immigration studied in contemporary Natal constitutes a new configuration (Elias, 1994). This new configuration is represented by several characteristics that distinguish this contemporary immigration, as: the relationship established by these foreigners, both with their country of origin and the destination, the formation of social networks that offer support to newcomers and those already installed, the relations of sociability with locals and a new relationship of belonging with the space, since the possibility of coming and going from one country to the other, allows a (re)production of their original ?? social and economic life in the new space. The research methodology was based on the analysis of narrative interviews, in light of the theory of Sch��tze (1977) in order to understand the faces of this immigration. As theoretical support for the data analysis the theories of authors such as Norbert Elias, presentedin his work about the established and outsiders, Pierre Bourdieu, and his concept of habitus, distinction and style of life, Georg Simmel, and his study of life in the metropolis, his analysis of the foreigner and his theory of sociability, among others. This study attempted to give visibility to foreigners living in Natal, who experience the dynamics of the district of Ponta Negra and reconstruct their daily relations of sociability in this space. In fact, the presence of foreigners in this urban context allows for the construction of new configurations, both in terms of the physical space of the neighborhood, which has been modified by the touristification process and the real estate market, which is molded to meet this demand, but also in their social sphere, with regard to the relations established between foreign residents and locals. In seeking to characterize these migratory experiences it could be understood that the trajectories of each foreigner is part of a broader social structure, which cannot be evaluated neither disconnected from the contexts in which they operate, nor under a single point of view

Escrever o movimento: o cinema itinerante como reinven����o de uma est��tica do viver

La tesis parte del presupuesto que el cine ofrece la imensa capacidad de entretejer de forma compleja realidad e imaginaci��n. Con eso sugerimos que tal cual una "escuela de vida", seg��n la definici��n de Edgar Morin (2003), el cine, por medio de sus producciones y exibiciones, pude ser capaz de operar un movimiento de reinvenci��n de una est��tica del vivir en el espacio de lo improbable. De ahi surge la pregunta: ��C��mo un fen��meno art��stico, est��tico e imag��tico puede realizar tal movimiento? Tomando como referencia el gui��n de vida del personaje de la vida real Jos�� Isaias de Lucena Filho, m��s conocido por Zezeco, encontramos pistas de esa reinvenci��n. Residente de una peque��a ciudad del interior de la prov��ncia de Rio Grande do Norte, llamada Ouro Branco, en la d��cada del 1960, se desplaz�� hacia el centro-sur de Brasil y retorn�� a su lugar de partida con la idea de trabajar proyectando peliculas. De manera singular y plural, este sujeto asumi�� el riesgo y la incertidumbre de enfrentar determinismos sociales, clim��ticos y culturales para proponer nuevas simbolizaciones por medio del cine itinerante. La presencia del s��ptimo arte en peque��as ciudades de h��bitos rurales marcadas por la mis��ria, el hambre, la neglig��ncia, el coronelismo pol��tico y los problemas clim��ticos, alter�� escen��rios, actualiz�� mitos y proporcion�� nuevas interacciones entre los sujetos. Zezeco entr�� en las cifras del ��xodo rural y emigr�� hacia Rio de Janeiro, pero su ��xodo fue cinematogr��fico, porque le sirvi�� como base para la inserci��n de efectos especiales fant��sticos y po��ticos en guiones de vidas inmersas en lo trivial y lo contingente. Tal cual un cinemat��grafo vivo, captur�� el escen��rio cultural efervescente de Rio de Janeiro y lo proyect�� en la peque��a ciudad de Ouro Branco y en otras ciudades del interior de las prov��ncias de Rio Grande do Norte y Paraiba. Con ello le atribuy�� un nuevo uso a la vida de su lugar de partida y de retorno. Actu�� en la ambiguedad, la ambivalencia y la complejidad entre el sapiens e el demens; real e imaginario; prosa y poesia de la vida; raz��n y pasi��n; racional y simb��lico; l��gico y m��tico. El alcance de la investigaci��n contempla entrevistas, mem��ria, registros manuscritos y fotograf��as de colecci��n particular de habitantes de la ciudad de Ouro Branco-RN. Como referenciales te��ricos principales, tenemos las obras de Edgar Morin sobre el cine y de otros autores como Giorgio Agamben y Maria da Concei����o de Almeida que expanden la comprensi��n sobre el entreejido de realidad e imaginaci��n, vida e ideas

Tornar-se, ser e viver do professorado: entre regularidades e varia����es identit��rias

The main aim of this research has been to analyze the identity patterns of the teacher s staff of fundamental education public schools in the Metropolitan Area of Natal-RN. It sets out from the hypothesis that being a teacher within this context grows out of the regularities of a specific habitus, which, according to Bourdieu, develops into mental schemes of thought and action within a specific social group. This habitus forms the basis on which is built the social representation of being a teacher prevailing in the group, as well as the symbolic differences that typify its identity variations. Three data sources have been fundamental in building up this thesis: (a) formative essays of students graduating from a Higher Teacher s Formation Course, as well as observing some of the public defense of these essays during field work; (b) a questionnaire aimed at classifying economically, socially, and culturally a sample of public teachers of the Natal-RN county; and (c) submitting a sub-sample of this group to the process of Multiple Classification Procedures (MCP). The analysis of data was done according to the multidimensional, non-parametric statistical procedures of both the Category Content Analysis and Enunciation Analysis methods. The results of the analysis took into account an ample set of variables, its associations and implications, the cultural and social profile of the population under scrutiny, their life styles, as well as the strategies they developed in the process of becoming a teacher, and the social representation of being a teacher . We came to the conclusion that the social identity of the teachers corps, or as we prefer to say it being a teacher , is a result of a set of regularities produced by the habitus that gives social shape and meaning to the existence of the group proper. We note the existence of identity variations caused by the variables (a) educational level; and (b) mode of action in fundamental education (if these are the first or last grades where the subjects operate). However, these variations will not break the power of the regularities that give shape, meaning, and social visibility to the group. The social representation of being a teacher points to the tensions, ambiguities, and trends inherent to common sense, as well as to a strong tendency to reassign a new meaning to being a teacher. Our thesis, therefore, is that the identity configuration of the teachers corps under scrutiny is characterized by an integrative synthesis, by-product of a habitus that is superimposed, and at the same time co-exists with different identity variations

Beirando a vida, driblando os problemas: estrat��gias de bem viver

The purpose of this study is to analyze the strategies used by families living in at-risk-and-vulnerable situations registered with the Estrat��gia Sa��de da Fam��lia (ESF) ( Family Health Strategy ) as they face their daily problems. This is an investigation of a qualitative nature, using interview as the main tool for an empirical approach. Ten women from the Panatis location in northern Natal, Rio Grande do Norte, whose families live in precarious social-economical situations were interviewed. The interviews occurred between the months of April and June, 2007. The reports revealed that a mixture of improvisations and creativity was used as strategies for overcoming the privations and necessities of daily life. We also reached the conclusion that these families sought solutions for their problems through religiosity and a gift reciprocity system as resources for obtaining personal recognition and support in adversity. The results, in addition, point to ESF as one of the strategies used by these families in the search for attention and care. From this perspective, ESF has proven to be a place for listening and the construction of ties that are consolidated through home visits, organized groups, in parties and outings that are promoted in the community, reestablishing contact and support among people and signaling a way out of abandonment and isolation. Holders of knowledge constructed through life experiences, the participants of the study led us to induce and infer the need to amplify space that will allow them to express meanings, values and experiences, and consider that becoming ill is a process that incorporates dimensions of life that go beyond the physical. As health professionals, we need to be aware of the multiple and creative abilities used in the daily lives of these families, so that we can, along with them, reinvent a new way of dealing with health

Habita����o e moderniza����o: Cidade Nova e maneiras de viver em Natal no in��cio do s��culo XX

Analyses the presence of new standards of habitation detected in the construction of the region called Cidade Nova, in the first s years of the XX century. Associates the presence of these new patterns with the historical moment lived by the capital, marked by the urban modernization and by the changes of local life. Map voices that, introduced by the republican groups since 1889, pronounced the overcome of the old city of the XIX century asseverated a new model of town. Make use, as fundamental fonts of research, of the urban chronicles produced by the local intellectuals and the newspapers, like A Rep��blica. Dialog with chronics that includes since propositions about the colonial past until the preoccupations about the acting of the State on how to order the public space. Identifies on those texts the political motivations and the elements whose where inherent to capitalism that accelerated the changes occurred in the urban space. Demonstrates the gradual occupation of Cidade Nova as an important modification happened in the city from that time on. That neighborhood adopted a new model on how to construct the houses of their citizens and helped to promote the urban life as a whole. From now on, Natal has a space meant for the home of their richest families. Recognizes, from many ways, many discourses, manners of living that was legitimized by the changing of the XIX to the XX century and has his highest point in the 1920��s. And it was representative of the strong attachment about the habits of refinery and order in the essence of the private life of the local urban elites

Territ��rio para viver: din��micas territoriais da comunidade quilombola de Acau��, Po��o Branco, Rio Grande do Norte

In the late 1980s, the quilombola (or maroon) communities emerged on the Brazilian public scene. They established themselves as new collective subjects and ethnic groups, in a historical moment of sensitive political changes in several social conflicts and struggles, both in Brazil and in Latin America. Because of their socio-cultural and historical singularities, these communities have self-identified in the same collective expression and have organized in search of recognition and respect for their rights. Quilombo communities and other self-labeled as "traditional communities" seek to reaffirm their differences in opposition to a conscious colonizer cultural project and re-signify their memories and traditions, that serve as reference in the construction of alternative production projects and community organization. One of the distinguishing characteristics of this quilombola political emergence process is the territorial nature of the struggles, manifested in at least two directions: on the one hand, the struggle for legal and formal recognition of a given space, i.e., the regularization and titling of occupied territories, considering that the Brazilian Constitution of 1988 recognizes the right of these communities to the final possession of the traditional lands. On the other hand, the struggle for recognition of their territoriality in a broader sense, not necessarily restricted to the demarcated area, but as the recognition of a culture and its own way of life, that originated historically in these territories. The current accomplishments and challenges of the Brazilian quilombola communities are well exemplified by the quilombo of Acau��, in the Po��o Branco municipality of Rio Grande do Norte. The last fifteen years have been marked by important changes in this community, which has gained visibility and has emerged as a new political player. Acau�� identified itself as quilombola community in 2004, the same year that it formalized its political structure, through the creation of the Association of Residents of Quilombo Acau�� (AMQA, in Portuguese). Also in 2004, it requested to the National Institute of Colonization and Land Reform (INCRA, in Portuguese) the opening of the process for regularization and titling of quilombo territory, which is at an advanced stage, but so far without definitive resolution. This study aims to understand the process of territorialization (struggle for territorial claim) played in the last fifteen years by the community of Acau��.

Viver e esperar viver: corpo e identidade na transi����o de g��nero de homens trans

This work seeks to understand how trans men build their identities and live the transsexual experience in the relationships they establish daily onto ���man��� category. It could be observed that for it they engenders a specific gender transition in the midst of male transsexuality. Despite being under a complex amalgam of relations of exploitation and disciplinary domination, ways of being man are brokered for a living and entry into spaces where they are expelled for not conform the bodies that gender norms require. It is understood that gender transition is a process at the same time of organic and prosthetic body management and the assumption of your own identity. Thus, they build a politic of identity that creatively fixes a person's category as rights holder. The "transition" is therefore to transact from nonexistence to a place of humanity. This dissertation describes how this process takes place in the experiences of the speakers, observing the practices that bring out the male, front of class positions on the labor market, access to health, hormonization and own identity. Thereby, theories that fix them as expressing female masculinities or marginal to the hegemony do not find exactitude in their lives. The research methodologically started performing "multilocated ethnographies" that gave possibilities to in-depth interviews with 15 stakeholders from the Northeast, Midwest, Southeast and South of Brazil. Between 2014 and 2015, from the applying of network technique to the first dialogues in research, it was possible to build a participant observation by the trans men���s everyday life. Wherewith I was capable to behold their own private activities, as well as their public agency amid a trans activism collective in northeast, and the follow-up actions in which they were involved during the XII Encontro Nacional em Universidades de Diversidade Sexual e de G��nero (ENUDSG) held in Mossor��/RN. Therefore, the thesis engages to describe and understand the different ways of constructing trans male gender transitions in access to transsexuality and therefore a way of explaining their own trajectories in terms of people that exist as such, even though in the midst of narratives marked by emotions linked to "not live", to suffering and dehumanization.

Entre o mar e estrela, um lugar para se bem viver : a problem��tica da expans��o urbana da Cidade de Ba��a Formosa/RN

The urban expansion problem of Ba��a Formosa, a southern edge city of de Rio Grande do Norte eastern coast, which has been presented in other coast Brazilian towns, specially on those with tourist activities increase. Therefore, this situation brings huge concerns to their inhabitants, to their technical /scientific community and to the governments, because of the conflicts of interest and of the growth of urban problems that this has been created. At Ba��a Formosa, the situation is aggravated because the city is confined, once around it, there are large private proprieties, environmental preservation area and the sea, at the eastern edge. The objectives of this study are the analyses of this city expansion process in order to obtain adequate alternatives and defining methodology to apply in other urban nucleus that are subjected to similar situations. Of course, presents social relations, environmental conditions and promoting local population insertion should be considered in order that enjoin this process and contributing to a better social balance. This case study has used bibliography research, field data, maps and soil occupation recorders and photographs of the area, besides the primary data gathering by surveys carried out with many social actors. The present analysis shows that the urban expansion observed today is featured by a recent unsustainable model, which attacks the environment and brings either farm conflicts. On the other hand, the ecological tourism can represent an alternative in order to achieve an adequate expansion form, without forgetting the several structural parameters necessary to support the sustainable activities

Aspectos da qualidade de vida de pacientes com coinfec����o HIV/tuberculose

Investigar a qualidade de vida de pacientes com coinfec����o HIV/ tuberculose e apreender as mudan��as impostas para viver simultaneamente com estas doen��as transmiss��veis. M��todos: Pesquisa com abordagem qualiquantitativa, realizada em ambulat��rio especializado em Fortaleza, Brasil, entre 2009 e 2010, com 34 coinfectados. Para coleta de dados foi utilizada uma escala de qualidade de vida, denominada HAT-QoL que possui 42 itens e quest��es abertas para possibilitar perceber as mudan��as em face das doen��as. Resultados: A maioria dos participantes tinha tuberculose na forma pulmonar, eram homens, com pouca escolaridade. A qualidade de vida mostrou-se prejudicada nos dom��nios relacionados ��s quest��es econ��micas, sexuais e de sigilo. Ainda, foi evidenciado, que a coinfec����o imp��e mudan��as no cotidiano que corroboram e ampliam o comprometimento da qualidade de vida. Conclus��o: Vivenciar a coinfec����o, mesmo com terap��utica adequada, produz altera����es na vida dos infectados, cujas repercuss��es podem ser amenizadas com interven����es que promovam a sa��de

concep����es de administra����o e administrador em tempos de capitalismo flex��vel: uma abordagem cr��tica

A tese trata de dois construtos s��cio-hist��ricos Administra����o e Administrador em face do capitalismo em sua fase flex��vel. Considerando as mudan��as do capitalismo, o texto estabelece como objeto de estudo as concep����es de Administra����o e Administrador, para o campo administrativo, na contemporaneidade. A tese �� suportada por uma pesquisa de campo cujo objetivo foi compreender criticamente as concep����es do campo administrativo sobre a Administra����o e o Administrador, em tempos de capitalismo flex��vel. Epistemologicamente, a pesquisa foi conduzida a partir da perspectiva cr��tica frankfurtiana, fundamentada em tr��s pares categ��ricos dial��ticos: (i) hist��ria versus naturaliza����o; (ii) pr��xis social versus sistema; e (iii) aliena����o versus emancipa����o; privilegiando o pensamento cr��tico vinculado �� primeira gera����o da Escola de Frankfurt. A literatura prevalente da ��rea de Administra����o foi revisada mediada pelas duas quest��es ontol��gicas que suportam a tese: O que �� Administra����o? e O que �� Administrador? para autores como Taylor, Fayol, Drucker, Ohno, Deming, Champy e Mintzberg. Metodologicamente, foi realizada uma pesquisa integralmente qualitativa, com uso de tr��s tipos de entrevistas: (i) entrevista narrativa com hist��ria de vida; (ii) entrevista com uso de elementos-est��mulo; e (iii) entrevista narrativa ficcional. Para compreens��o das narrativas, foi utilizada a t��cnica de an��lise hermen��utico-dial��tica. Os resultados indicam o predom��nio da concep����o pragm��tica-instrumental, no tocante �� Administra����o, pela qual ela continua a ser pensada e discursada como uma a����o tecnol��gica e teleol��gica, que utiliza saberes m��ltiplos e aprendizagens cambiantes como meios para alcance das finalidades do contexto organizacional mutante. Com rela����o ao Administrador, h�� a emerg��ncia da concep����o est��tica para apresent��-lo, quando vinculado ��s organiza����es. Por esta concep����o, h�� a migra����o do hist��rico estere��tipo do Administrador controlador e vigilante para a representa����o do Administrador como um profissional perform��tico. O segundo resultado, que se apresenta como o mais relevante em rela����o ao Administrador, �� o da fuga da profiss��o. A partir dos pares categ��ricos dial��ticos, esta tese prop��e algumas s��nteses provis��rias cr��ticas: (i) hist��ria-naturaliza����o: os sujeitos tomam como naturais a organiza����o empresarial e suas demandas, naturalizando as recentes mudan��as que, entre outras coisas, reduzem os postos gerenciais; (ii) pr��xis social-sistema: pela concep����o pragm��tica-instrumental, as experi��ncias dos Administradores s��o concebidas a partir do confinamento funcionalista em uma organiza����o-sistema; (iii) emancipa����o-aliena����o: tanto a forma naturalizada com que especificam as organiza����es e sua Administra����o quanto a pr��xis interrompida velada em uma experi��ncia reificada mostram-se como fen��menos intrinsecamente e subjetivamente alienantes e contraemancipat��rios. Por outro lado, atrav��s do movimento de fuga da profiss��o, os entrevistados parecem (re)significar o sil��ncio fundador da aliena����o associada �� condi����o de Administrador: a de pensar como capital, e n��o se pensar como trabalho. Finalmente, o texto prop��e que as possibilidades de emancipa����o deste profissional residem na tomada de consci��ncia de sua condi����o como integrante da classe trabalhadora, mesmo em tempos de riscos e incertezas. Assumindo-se como trabalhador, o Administrador poder�� lutar pelo seu trabalho, repensando-o em novos termos, em que as dimens��es pragm��ticas-instrumentais que envolvem sua profiss��o possam ser dosadas e sempre mediadas por conte��dos substantivos e emancipat��rios

Condom��nios fechados: a produ����o habitacional contempor��nea e a auto-exclus��o dos ricos no espa��o urbano de Natal RN (1995 2003)

The present work analyzes the fast evolution of gated communities in Natal-RN��s urban space. Characterized by the occupation of large areas, providing private security and utilities, this kind of real estate use arises a long list of questions and issues from society and scholars, due to privatization of urban space, bending of law constraints and the lack of an integrated planning of the cities where they are built. The reasons for its fast growth in Brazil s urban areas are analyzed, considering the impact on formal urban planning and municipal services and on the identification of urbanistic, architectural pattern and constraints, as well as legal, social and economic issues. This study is based on the detailed analysis of the first three units of gated communities built in the urban space in Natal, between 1995 and 2003, including their evolution throughout time and the specific social and economic reasons for its present widespread adoption in Brazilian real estate market and, particulary, in our city. The main objective of this piece of work is to answer the why s and how s these phenomena evolved, setting a basis for the definition of adequate public policies and regulation of this kind of urban land use

Espa��o p��blico e sociabilidade urbana: apropria����es e significados dos espa��os p��blicos na cidade contempor��nea

Study public space is studying the city and its dynamics through a representation point. The changes that are observed in these spaces and in the relations established there, or with it, are related to changes that occurred in the city as a whole, in the urban way of living. Study public space allied to urban sociability permits an even better focus on this relation between people in these spaces and with the spaces and in the consequences and fragile aspects this relation can impose to people and cities. This work is aimed towards this relation between public space and urban sociability. Through a conceptual/theoretical discussion aims, specifically, comprehend how to establish and what is the relation between urban space and urban sociability (appropriation/perception of place, tendencies of seclusion), from an isolated analysis of each one of these themes in the contemporaneous city. The Brazilian public space has peculiar characteristics, arising from its historical process of construction, also influenced by the public sphere fragile construction that permeates it, as well as more recent variables such as the sensation of insecurity and commodification of these places. The urban sociability influences and is influenced along all this process of significance and reframing of the public space. The conceptual discussion about each isolate variable provides the necessary coverage for discussion and analysis of the relation between them and the consequence of this relation in the city, such as the notation of relevant experiences of this process of revaluation of the public space. The hereby search is not through a path to reestablish the relation as it already existed, but also for an understanding of the dynamic as is established today and for existing possibilities for maintenance and appreciation of the relation between people and the city by believing in its importance to urban life

O Plano Diretor como instrumento de gest��o da cidade: o caso da cidade de Fortaleza/CE

According to article 182 of the Brazilian Federal Constitution, cities should perform social function, what brings the concept that the city should be a place for one to live well. For that to happen, it should be well administered by its public managers. However, so that there is a sound administration, one that really performs that social function, there must be, first, an efficient planning. We understand that such a thing occurs when the master plan is the main planning instrument of a city and serves as basis for its administration. We notice, however, that in most of the cities the master plan is formulated as a law that regulates urban planning but that both the population and the government most of the times are not aware of its importance concerning the relevant issues related to municipal administration, such as its relationship with the economy, taxation, the social issue, land use regulation, and, in summary, with all the aspects that constitute and that a municipal government should manage in the best possible way. One also knows that, in general, the attempt of city planning has always been connected to the duration of a mandate and that way public managers many times implement restricted measures aiming to just attain a political-electoral objective and publicizing their administration. That implies actions and works that in some cases have negative impacts or ones that cannot be removed from the cities. This study intends to show that the master plan should be the planning instrument guiding the municipal administration but that, however, what we note is a lack of connection between that instrument and the government guidelines of the municipal managers. In order to study what happens to the cities that have a planning which is not taken into account in its administration, we will use the city of Fortaleza, capital of the State of Cear�� as a case study. Historically, in Fortaleza the public managers have seldom decided to administer the city in according to the master plans developed for it. We should emphasize that planning begins in the city quite late and until the current days it is being substituted by temporary measures. Through the analysis of the planning process and of the urban management of the city of Fortaleza, especially the master plans predicted since 1933, we explain that if such plans had been implemented, they could have been important tools for its administration to attain a social function, becoming therefore a place for one to live well