Estratégia de produçãp agroindustrial :um estudo dos fatores que afetam a exportação do mel

This thesis approaches the situation of small and medium Brazilian companies facing the exportation process, focusing honey (Apis Mellifera). The world economy has had growing market internationalization, known as globalization. In this context, the exportation has to be faced as a way to minimize the inner market difficulties and increase the levels of quality and productivity to attend the external markets in a competitive way. A company exportation process is not linked to its dimensions, but connected to the commitment with quality, creativity and professionalism. The search for new productive frontiers has benefited Brazilian beekeeper, mainly the northeast ones. Besides, the claim for products that are free of chemical remains, with a bigger aggregate value has increased every day, and the Apismel Company is benefited for having potential to produce organic honey. This paper approaches a case study realized with Sixty-nine beekeeper from Serra do Mel, RN, that make the Apismel Company and it aims to investigate the competitive factors that affects honey exportation. In order to obtain subsidies to execute the objective of this work, it was chosen a questionnaire as instrument of research. The questionnaire was structured from variables that were considered as directions of competition in honey exportation. The results were tabled in Software (Statistics version 11.0). The descriptive, exploiter and Kolmogorov-Smirnov analyses were used to analyze the obtained results. At the end, this work recommends that the Apismel Company promote capacitating courses and technical consultations at the many villages that make the county, to ripen and add efficiency in handling implementation in order to equilibrate production factors and to attract inner and external markets

Incorporação do resíduo oriundo do beneficiamento de caulim em concreto asfáltico

The municipal district of Equador-RN is located in an area of great amounts of ores, being your main economical activity the extraction and the kaolin improvement. The main originating from environmental problem that activity is the amount of generated residue, about 70% of the extracted kaolin. The residues are simply piled up in lands of the improvement companies, occupying like this a large area and causing impact in the existent flora. When dry, the residues transform powdered and for the action of the wind, they disperse, polluting the air. Being like this, the present work has as objective evaluates the incorporation of the great residue, originating from of the kaolin improvement, in partial substitution of all the employed aggregates in a conventional mixture of asphalt concrete, which was used in the paving of BR101/RN061 - passage between Ponta Negra and Ares. That evaluation was accomplished in three stages. The first refers to the evaluation of the physical, thermal and mineralogical characteristics of the residue with the intention of to classify it and to define your application as aggregate (small and great). The second refers to the physical characterization of the aggregates and of the asphalt material used in the conventional mixture. And the third, to the evaluation of the mixtures containing residue, which were elaborated starting from the conventional mixture with the gradual incorporation of the residue, from 5 to 40%, in substitution to the part of the conventional aggregates, in way to obtain similar particle size curves the one of the conventional mixture. That evaluation was accomplished through the comparison between the volumetric composition, the mechanical behavior and the susceptibility to the humidity of the mixtures containing residue with the one of the conventional mixture, and with the one of the DNIT specifications. The results show that the great residue originating from of the kaolin improvement has grains of the most varied size, being like this, it can substitute part of all the conventional aggregates and of the filler in an asphalt mixture. Besides, your mineralogical composition presented the same present minerals in the composition of conventional aggregates used in paving. The results evaluation of the volumetric composition of the mixtures containing residue indicates that it can use up to 30% of residue in substitution to the conventional aggregates. The evaluation of the mechanical behavior of those mixtures indicates that the residue increment in the studied mixtures caused an increase of the stability and a reduction of the resistance to the traction. The values obtained in the resistance to the traction meet below the minimum value specified by DNIT, but close to the value obtained in the conventional mixture. When taking in consideration the susceptibility of the same ones to the humidity, the results indicate that she can use up to 25% of residue