Parque Estadual da Pedra da Boca (Araruna/PB): uma avaliação sobre as atividades turísticas e as ações de gestão territorial

The Conservation Units, specially the National and State parks are among the major destinations for adventure tourism and ecotourism, so that the National System of Unit Conservation (Sistema Nacional de Unidades de Conservação) SNUC (Law 9.985/2000) covers the practice of touristic activities, specially the ecotourism in these territorial unities. Despite these are areas for environmental conservation, practice of environmental education, scientific research and contemplation of the nature in its primary or in a similar condition, the practice of touristic activity does not often meet these aims. The main aim of this research was to evaluate the touristic activities and the actions of territorial management in the State Park of Pedra da Boca (PEPB), situated in the city of Araruna/PB. According to the results, the PEPB has in its territorial area a porphyritic granite rock set, whose geological and geomorphologic settings are unique and have scenic value. It is also home of flora and fauna endemic species and representative of the savanna biome. The data and information achieved show that the Park has a remarkable potential for tourism, especially ecotourism, however, there is a need for development of territorial management actions, in order to subsidize the use of spatial tourism site

O city marketing em Natal/RN e a construção da imagem da cidade

The growing importance of tourism in overall economic activity worldwide has favored the intensification of competition among cities that seek to create environments attractive to tourists and potential investors. It has been common practice to import characteristics of the business environment in the public management of cities. The city marketing is a key tool used by public leaders to promote a linkage between the tourism image and urban image and involves, in addition to promoting the image of the city, the planning of interventions in urban space, trying to formulate a positive image of the city able to facilitate the deployment of capital. This research seeks to understand the nature of city marketing as part of contemporary urban management and analyzes how is its application in decisions concerning the promotion of tourism in Natal/RN. The approach of this research is qualitative, exploratory and descriptive, in which respondents were the main leaders of two of the official tourism site, the Empresa Potiguar de Promoção Turística and the Secretaria Municipal de Turismo e Desenvolvimento Econômico. It was found that there is a strong articulation of public power with private enterprise in the design and conduct of the actions of urban marketing, that from the survey data show that the behavior of target markets provide guidelines for taking strategic decisions relating to tourism. Sun and sea are some key elements explored to form the image of Natal and to authorize the sale of the city as a tropical paradise. However, there is an increase in the diversification of tourism products, seeking to increase flow to the segments of ecotourism, adventure, business and culture. It s also growing the use of local culture as a tourism product, however, the cultural representation focuses on superficial values and does not bring to light the social and historical richness that the city has. Public authorities use the city marketing strategies as a means able to maximize the attractiveness of Natal urban space to investors, business groups and tourists. It can be observed that urban managers seek solutions that can continuously increase the tours, which often manifests in interventions that focus the tourist areas of the city, in oposition of those who do not contribute to a positive reading of the city, which ultimately generate the worsening of spacial and social inequalities