Criação de empresas à luz do modelo de decisão effectuation: um estudo com mulheres empreendedoras no município de Currais Novos/RN

This study analysed the creation of businesses by entrepreneur women in the Currais Novos city, looking for verifying if they used making decision processes aligned to the Effectuation logic throughout the creation of their companies. To this, was accomplished a multiple cases and exploratory study, whit a qualitative approach of analyse, using the thematic life history technique that match accounts and semi-structured interview route, being accomplished like a long interview, where the researcher interact with the informer continuously. The semi-structured interview route was created by the adaptation of the interview route used by Tasic (2007). The present study appealed to a intentional selection of individuals in function of their importance in relation to the boarded theme. This means that the individuals were chosen in function of their social and theoretical representatively inside the considered situation. The participant individuals of this research were five entrepreneur women that act in the Currais Novos city, owners of five different companies. To the data treatment and analyse, was chosen the content analyse technique. This study worked with a priori theoretical categories. The categories of analyse in this study was obtained with base in the Effectuation approach (SARASVATHY, 2001a, 2001b, 2008), that is an alternative model of making decision to the classic model based in the causality principle. These categories are Clarity of Initial Aims , Tolerance to the Lost and Initials Investments , Control of Resources ( who I am , what I know and who I know ) and Promoting Over Contingencies . As result, the entrepreneur women researched, in a general way, hadn t clear initial aims at the companies creation moment, hadn t aversion to the risk to lose the time and the money that they were investing in the company in formation, they highlighted the products and services identity that offered with a strong link with Seridó region, they had experience in the field of activity in which they decided to open their companies, had the commitment of partners in the beginning of the business and they knew to transform the initial difficulties in opportunities. By the end, this study conclude that the entrepreneur women studied used, in a big part, making decision processes aligned to the Effectuation logic throughout the creation of their companies

Falas silenciadas: relatos de mulheres/educadoras sobre a campanha de pé no chão também se aprende a ler

Au cours de cette recherche, nous traitons la reinterprétation de cette campagne de Pé no Chão Também se Aprende a Ler , tout en utilisant un moyen défini a travers les parlers de femmes qui avaient travaillé dans le projet d alphabétisation développé par la Mairie de la Ville de Natal au début des années 1960. Le parler de cinq femmes/ éducatrices, participantes actives de ce projet, se constitue en tant qu unité principale de référence de ce travail. À partir de leurs témoignages nous avons cherché à contextualiser et enrichir un peu plus la période concernante à l avènement de la Campagne. Il s agit de témoignages qui ont des rapports avec l éducation, la culture et la conscientisation politique, véhicule à la compréhension du contexte historique dans lequel s insérait le groupe engagé dans la Campagne de Pé no chão também se aprende a ler .Nous avons développé notre travail à travers la méthodologie compréhensible du discours (Kaufmann, 1996), tout en mélangeant le matériel recherché et la théorie. Les considérations finales font état de nos impressions à propos de ce projet à partir des témoignages de ces cinq femmes/éducatrices. Le gouvernement de Djalma Maranhão se caracterize pu democratie et populaire et ce travail éducatif considérer subversives a décennie 1960