Uso corporativo do território e turismo no Rio Grande do Norte

Tourism has in recent years a significant growth in the economy, bringing repercussions on use of the territory. Hence the importance of discussing how the activity has been planned by public authorities and business, important actor in this process. Our objective is to analyze the corporative use of the territory Norte-Rio-Grandense by tourism, based on the renewal of geographical thought in Milton Santos and other authors coherent theory. Although planning is seen as a practice that incorporates various scientifics contributions is undeniable eminently geographical base, as it comes to relationshipsand process in the territory. The project Parque das Dunas/Via Costeira driving the development of tourism in Natal as to its construction, the city had a quality hotel infrastructure capable of receiving a greater number of tourists. One of the guiding instruments of state planning in accordance with the Federal Government is the Planejamento Pluri-Anual - PPA, which has the discourse territory, but establishes sectoral actions, which included tourism with the allocation of resources. In addition to receiving funds Prodetur I and II, since the early 1990s, these resources from the BIRD and other lines of funding available through federal financial institutions. Thus the sectoral action planning is disintegrated, while the territorial planning makes us think the whole moving and complexity Our data policies and public and private investments, we proved that the action of companies in line with the state, favors the hegemonic agents, or the corporative use of the territory Norte-Rio-Grandense

Ambiente de inovação no Laboratório de Inovação Tecnológica em Saúde – LAIS/UFRN: mapeamento, interações e gerenciamento

Innovation has become an increasingly central issue of great reputation, not only in literature but also in management practices, becoming a strategic issue for managers of organizations. Allied to this, there is a high degree of competitiveness on the market, which contributes to the complexity of decision making, since managers need to maintain a continuous cycle of renewal processes and products. Thus, market pressures for new alternatives encourage innovation within organizations as a foundation for culture change in pursuit of survival and increased competitiveness, making it essential to know the factors that promote the advancement of organizational environments targeted innovation. Confirming this view, Bouchikhi and Kimberly (2001) symbolically expressed the idea with two statements: (1) companies need to innovate to survive, otherwise they die; and (2) the wide recognition of this need, as well as the difficulty to encourage and support innovation and entrepreneurship in business, has generated a mini-industry research and consulting in management focused on these topics. This study is characterized as descriptive with qualitative and quantitative methods. As for the planning of the research, it was decided to bibliographical research and the case study. The research, developed here, is meant to examine the organizational environment of a laboratory focused on technological innovation in health, which is a reference in research and technology of Rio Grande do Norte, and ensure that it presents opportunities to develop innovations. Therefore, the technologies developed by the Laboratório de Inovação Tecnológica em Saúde - LAIS/UFRN were mapped and then a questionnaire with the stakeholders of LAIS/UFRN was applied. This questionnaire is closed and Likert scale. As a result, it follows that the dimensions 1, 6, 7 and 8 are the most influential to form an innovative environment at LAIS.

A configuração do circuito espacial de produção sucroalcooleira em Alagoas

The sugarcane production consists in the principal product activity in the state of Alagoas, holding a structure composed of 25 unities of production that represents the economic base of more than a half of its municipies, what make it be the biggest producer of the sector in North and Northwest, exporting its products for countries in different continents. From this reference, it was searched in the present work, to understand the configuration of the circuit space production of sugar cane in Alagoas, from the use of the territory, trough the analyses of the more significant events related to the sector, and, the established rules by the State, through the government, by organs like Institute of Sugar and Alcohol (IAA), and programs like National Alcohol Program (Proálcool), between others, that had as function to structure and to allocate resources to the sugar cane sector. It was realized that the investments done made possible the renovation of techniques used in the sugar cane complex. In the beginning, with the substitution of the mill for factories and, afterwards, the improvement of the agriculture and factory process themselves, improving the utilization of the byproduct, and the productive integration of instances, specially with the sugar, cane, electricity generation production, intensifying the participation of the state in the internation division of labor, giving it a organization structure divided by big hegemonic agents of this process. SO, the sugar cane geographic configuration existing in alagoano territory was restructured and the circuit even more pass to constitute movement of many scales, subsidized by cooperation circles. However, this configuration showed itself subservient to world commerce, what conditions the adoption of hegemonic practices that are far from the local projects and living practices. The verticality imposed offers a configuration that isn’t peculiar, that only serves to answer to the big hegemonic agent commands, characterizing the continuity of the present capitalism process. It means that the sugar cane factories use corporately the territory as resource to obtain more lucrativity and this way dominate the bigger quantity of consumer commerce

A relevância dos eventos culturais para a economia criativa - pesquisa qualitativa na Praia da Pipa, Tibau do Sul/RN

Creative industry has promoted and strengthened the growth of various economic sectors in Brazil and abroad, thus stimulating the local economy in places with attractive and innovative sceneries for the consumer market. This essay focuses on studying the relevance of cultural events for the creative economy, and these may contribute to the social, cultural and economic development in Pipa, located in Rio Grande do Norte (Brazil). Cultural events promote a themed and creative environment which has worked as attraction mechanism for the increase of cultural, gastronomic and social leisure consumptions. Cultural and thematic events has been held in Pipa, such as Festival Literário da Pipa, Fest Bossa & Jazz da Pipa, Festival Literário Alternativo da Pipa and Festival Gastronômico da Pipa, which can attract the local, state, national and international audience. The research is characterized as a qualitative research about the problem approach. The field research is characterized by the ethnographic approach, using the techniques of participant observation, semi-structured interviews and photographic record. With the research results, we can point that Pipa promotes cultural events that move the economic dynamics, social and cultural, inserting new cultural habits in this urban space, and in some cases, rescuing the history of the place. In each event, the economic and political forces connect themselves to promote the infrastructure of these events, supporting the provision of services and products from the creative and cultural sectors. The theming of the studied events plunges the audience into stories that may have (or not) a connection to the local history. Therefore, it is perceived that this work brings the light to a place that presents itself as the protagonist of the state of Rio Grande do Norte in terms of renewal and economic, social and cultural change in its infrastructure and its potential for tourist attraction from the creative and cultural sectors.

Arquitetura em cidades “sempre novas”: modernismo, projeto e patrimônio

Arquitetura em cidades “sempre novas”: modernismo, projeto e patrimônio. Com essa chamada, a 4ª edição do encontro DOCOMOMO Norte-Nordeste, realizado na Universidade Federal do Rio Grande do Norte, em Natal, no período de 29 de maio a 02 de junho de 2012, reuniu um conjunto de trabalhos, mesas e conferências para pensar o processo de renovação arquitetônica e urbana de nossas cidades partindo da questão central de que o gosto pelo novo, pela novidade, torna rapidamente obsoleto aquilo que, quando surgiu, também era novo, moderno. O encontro contemplou uma diversidade de enfoques distribuída em três eixos temáticos:1) A arquitetura moderna como projeto; 2) experiências de conservação e transformação; e 3)narrativas historiográficas, na observação da especificidade da arquitetura, do urbanismo e do paisagismo no Brasil. Este livro, se organiza segundo cinco abordagens que estão subjacentes aos três eixos temáticos acima mencionados: a) trajetórias profissionais; b) a presença modernista em cidades brasileiras; c) a documentação, conservação, projeto e restauro; d) reflexões sobre a produção modernista e, finalmente, e) a tecnologia e desempenho. Para cada abordagem, foram selecionados alguns trabalhos representativos apresentados na ocasião. Espera-se contribuir, com esse livro, para o debate sobre a aparente – ou, para muitos, real – contradição entre a necessidade de renovação constante de nosso ambiente construído – afinal, a arquitetura e a cidade são por natureza dinâmicas – e a necessidade de preservação, particularmente do legado modernista inscrito em nossa paisagem urbana, ameaçado de extinção pelo descaso, pelo abandono ou pela transformação descabida.

Arquitetura em cidades “sempre novas”: modernismo, projeto e patrimônio

Arquitetura em cidades “sempre novas”: modernismo, projeto e patrimônio. Com essa chamada, a 4ª edição do encontro DOCOMOMO Norte-Nordeste, realizado na Universidade Federal do Rio Grande do Norte, em Natal, no período de 29 de maio a 02 de junho de 2012, reuniu um conjunto de trabalhos, mesas e conferências para pensar o processo de renovação arquitetônica e urbana de nossas cidades partindo da questão central de que o gosto pelo novo, pela novidade, torna rapidamente obsoleto aquilo que, quando surgiu, também era novo, moderno. O encontro contemplou uma diversidade de enfoques distribuída em três eixos temáticos:1) A arquitetura moderna como projeto; 2) experiências de conservação e transformação; e 3)narrativas historiográficas, na observação da especificidade da arquitetura, do urbanismo e do paisagismo no Brasil. Este livro, se organiza segundo cinco abordagens que estão subjacentes aos três eixos temáticos acima mencionados: a) trajetórias profissionais; b) a presença modernista em cidades brasileiras; c) a documentação, conservação, projeto e restauro; d) reflexões sobre a produção modernista e, finalmente, e) a tecnologia e desempenho. Para cada abordagem, foram selecionados alguns trabalhos representativos apresentados na ocasião. Espera-se contribuir, com esse livro, para o debate sobre a aparente – ou, para muitos, real – contradição entre a necessidade de renovação constante de nosso ambiente construído – afinal, a arquitetura e a cidade são por natureza dinâmicas – e a necessidade de preservação, particularmente do legado modernista inscrito em nossa paisagem urbana, ameaçado de extinção pelo descaso, pelo abandono ou pela transformação descabida.

Apoio governamental à inovação tecnológica: análise da indústria farmacêutica paraense

The transformations economical, cultural and social that happen in world ambit they are associated to the intense progress and expansion of new technologies, forcing governments, people, companies and nations to the introduction of new patterns of behavior, forcing, in that way, to the continuous renewal of products and technological processes to maintain the competitiveness, so much among nations, as in the managerial world. In that matter, the technological innovation is recognized as basic factor of maintainable economical competitiveness, being the responsible for the breaking and/or improvement of the techniques and production processes, what presupposes the systematization varied institutional arrangements that they involve firms, interaction nets among companies, government agencies, universities, research institutes, laboratories of companies and scientists and engineers activities. Those arrangements, to the if they articulate with the educational system, with the industrial and managerial section and, also, with the financial institutions, they take the form that Freeman (1987) it coined of national system of innovation, promoted through public politics of CT&I, which seek to induce and to support innovative initiatives in the companies, as well as to establish demands and to prioritize vocations and regional potentialities. In that context of government support to the technological innovation interferes this study, that it looked for to know the reasons of the fragility innovative in the pharmaceutical industry of State of Pará in Brazil, pointed for PINTEC (2005), starting from the point of view of the businessmen of that section. For such, the qualitative approach was used - with interviews directing semi and the technique of the content analysis. The results of the research pointed that the fragilities innovative of the section links to the ignorance of the government support to the technological innovation on the part of the businessmen of the pharmaceutical industry of State of Pará in Brazil

Permanências e perspectivas no ensino de projeto de arquitetura no Brasil: uma análise a partir da produção científica dos Seminários UFRGS (1985) e Projetar (2003-2011)

O objeto de estudo desta tese é o ensino de projeto de arquitetura no contexto acadêmico brasileiro. O trabalho procura analisar esse objeto nos aspectos relativos ao ensinar a fazer e ao aprender a fazer , por meio de uma perspectiva epistemológica e cognitiva, a partir da produção científica dos Seminários UFRGS (1985) e Projetar (2003-2011) sob o olhar de três estados constitutivos: conservação, permanência e transformação. A metodologia de investigação é qualitativa e seus pressupostos são investigad os por meio do método hipotético-dedutivo em busca de um conhecimento aproximativo. Dentro do universo pesquisado, as hipóteses conduzem: primeiro, à investigação e caracterização de estruturas que se conservam; segundo, à investigação e levantamento de valores e conceitos que permanecem adequados por sua capacidade de adaptação às mudanças e paradigmas; e, terceiro, por procurarem destacar práticas pedagógicas que indicam novos caminhos na maneira de agir e de se pensar o ensino de projeto de arquitetura. A pesquisa demonstrou que, embora em menores proporções, ainda se conservam ações e posturas pedagógicas que: valorizam os ideais funcionalistas e racionalistas da arquitetura; adotam posturas deterministas, caminhos prescritivos ou intuitivos no ensino da concepção arquitetural; não apresentam clareza metodológica na abordagem da problemática arquitetônica; os contextos urbanos são pouco explorados na experimentação; utilizam um sistema de concepção baseado em princípios estéticos canônicos e universais, sem problematizar as causas da transformação da arquitetura contemporânea e qual o seu papel numa sociedade complexa e diversificada. Com relação às novas perspectivas encontradas, a análise da produção científica demonstrou que a prática pedagógica do ensino de projeto de arquitetura no Brasil passa por transformações críticas valiosas. Essa constatação foi percebida, por meio, também, de reflexões e de práticas pedagógicas que valorizam a integração de conteúdos; que possuem um discurso crítico e conciliador com relação à necessidade de renovação de práticas, paradigmas, meios e conteúdos; que estão abertas às posturas cooperativas e às estratégias para a constituição de um corpo teórico-prático para o ensino do projeto que não se limite ao campo da arquitetura; que reconhecem a importância das novas tecnologias computacionais na concepção projetual e no ensino do projeto, assim como, as tecnologias e estratégias que atualizam as soluções projetuais no uso adequado dos recursos ambientais; que consideram o espaço acadêmico como um lugar propício para as experiências projetuais e pedagógicas; que manifestam um esforço em considerar a participação do usuário, assim como em realizar um processo de apreensão de contextos complexos como objeto de estudo, adotando uma postura de valorização do processo projetual. O trabalho conclui que a educação do arquiteto deve estar atenta aos aspectos relativos à inclusão da realidade sociocultural e ambiental como referência para o fazer arquitetural em detrimento da primazia dada à racionalidade técnica, uma vez que essa realidade permite a mediação, entre o ser e o mundo , como uma estratégia que supera qualquer antecipação programática e viabiliza a transformação e a construção do próprio ser e do mundo . Assim, se o aprender fazendo é necessário para a formação do arquiteto, que esse fazer seja refletido e retroalimente a prática

Análise de métodos para aplicação de ventilação natural em projetos de edificações em Natal-RN

Natural ventilation is an efficient bioclimatic strategy, one that provides thermal comfort, healthful and cooling to the edification. However, the disregard for quality environment, the uncertainties involved in the phenomenon and the popularization of artificial climate systems are held as an excuse for those who neglect the benefits of passive cooling. The unfamiliarity with the concept may be lessened if ventilation is observed in every step of the project, especially in the initial phase in which decisions bear a great impact in the construction process. The tools available in order to quantify the impact of projected decisions consist basically of the renovation rate calculations or computer simulations of fluids, commonly dubbed CFD, which stands for Computational Fluid Dynamics , both somewhat apart from the project s execution and unable to adapt for use in parametric studies. Thus, we chose to verify, through computer simulation, the representativeness of the results with a method of simplified air reconditioning rate calculation, as well as making it more compatible with the questions relevant to the first phases of the project s process. The case object consists of a model resulting from the recommendations of the Código de Obras de Natal/ RN, customized according to the NBR 15220. The study has shown the complexity in aggregating a CFD tool to the process and the need for a method capable of generating data at the compatible rate to the flow of ideas and are discarded during the project s development. At the end of our study, we discuss the necessary concessions for the realization of simulations, the applicability and the limitations of both the tools used and the method adopted, as well as the representativeness of the results obtained

Diagnóstico ecotoxicológico dos efluentes lançados no complexo estuarino do Jundiaí/Potengi, Natal/RN

Untreated effluents that reach surface water affect the aquatic life and humans. This study aimed to evaluate the wastewater s toxicity (municipal, industrial and shrimp pond effluents) released in the Estuarine Complex of Jundiaí- Potengi, Natal/RN, through chronic quantitative e qualitative toxicity tests using the test organism Mysidopsis Juniae, CRUSTACEA, MYSIDACEA (Silva, 1979). For this, a new methodology for viewing chronic effects on organisms of M. juniae was used (only renewal), based on another existing methodology to another testorganism very similar to M. Juniae, the M. Bahia (daily renewal).Toxicity tests 7 days duration were used for detecting effects on the survival and fecundity in M. juniae. Lethal Concentration 50% (LC50%) was determined by the Trimmed Spearman-Karber; Inhibition Concentration 50% (IC50%) in fecundity was determined by Linear Interpolation. ANOVA (One Way) tests (p = 0.05) were used to determinate the No Observed Effect Concentration (NOEC) and Low Observed Effect Concentration (LOEC). Effluents flows were measured and the toxic load of the effluents was estimated. Multivariate analysis - Principal Component Analysis (PCA) and Correspondence Analysis (CA) - identified the physic-chemical parameters better explain the patterns of toxicity found in survival and fecundity of M. juniae. We verified the feasibility of applying the only renewal system in chronic tests with M. Juniae. Most efluentes proved toxic on the survival and fecundity of M. Juniae, except for some shrimp pond effluents. The most toxic effluent was ETE Lagoa Aerada (LC50, 6.24%; IC50, 4.82%), ETE Quintas (LC50, 5.85%), Giselda Trigueiro Hospital (LC50, 2.05%), CLAN (LC50, 2.14%) and COTEMINAS (LC50, IC50 and 38.51%, 6.94%). The greatest toxic load was originated from ETE inefficient high flow effluents, textile effluents and CLAN. The organic load was related to the toxic effects of wastewater and hospital effluents in survival of M. Juniae, as well as heavy metals, total residual chlorine and phenols. In industrial effluents was found relationship between toxicity and organic load, phenols, oils and greases and benzene. The effects on fertility were related, in turn, with chlorine and heavy metals. Toxicity tests using other organisms of different trophic levels, as well as analysis of sediment toxicity are recommended to confirm the patterns found with M. Juniae. However, the results indicate the necessity for implementation and improvement of sewage treatment systems affluent to the Potengi s estuary