The song of humpback whale and the potential effects of whale-watching in the abrolhos bank, BA, Brazil

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A paisagem da Mata Atlântica do estado do Rio Grande do Norte: remanescentes, configuração espacial e disponibilidade de habitat

The Atlantic Forest in Rio Grande do Norte (RN) is included in Pernambuco biogeographic sub-region and it is composed by Semi-deciduous Forest, deciduous Forest, Mangrove and Restinga. We assessed the conservation status of Atlantic Forest in the RN through remnants mapping using high resolution satellite images and landscape ecology approaches. We evaluated if there is difference between the north and south coastal regions considering their natural a historical land use differences. We also assessed the influence of the small remnants on landscape cover and configuration. The proportion of the original biome area with remnants larger than 3 hectares is 15.60% for the official governmental limit and is 16.60% for the alternative limit (SNE, 2002). This remnants proportion varies between 0.56 and 46.52% in the hydrographic basins. 89.70% of the remnants are smaller than 50 hectares. Only 6.00% of the remnants are greater than 100 hectares, and these remnants are responsible by 65% of remaining area. The patches with smaller area influence all calculated metrics. The south coastal hydrographic basins have higher percentage of coverage of remnants, larger patch densities and fragments with larger areas than north coastal hydrographic basins. The diffuse drainage basins of the southern coastal have the highest percentage of coverage with remnants. 18.28% and 10% of the biome area are protected by reserves, according to the official governmental and alternative limits respectively. The reserves are mainly of sustainable use (IUCN V-VI). Therefore, the Atlantic Forest in Rio Grande do Norte is in critical situation, with low proportion of remaining area and high fragmentation level. It’s indispensable to biome conservation keep all the remaining area, especially the large remnants, and restore areas to increase remnants proportion and to increase landscape connectivity

Marketing de relacionamento em um provedor de internet: um estudo comparativo que considera a visão gerencial e a percepção dos clientes

The current paper aims at analyzing customer retention in Internet provider services. For this study, we sought to understand what are the client's expectations regarding the services available and compare them with management perception in relation to the use of those services. Identifying the coherence level between the two points of view, management and client, it is possible to pinpoint how service is assessed in real conditions. Then, from this point on, a new vision can be implemented on available services, and new customer service strategies aiming at best serving to their expectation and need, can be rethought. The exploratory research was utilized. It was based on case study, and quantitative and qualitative methods were used. The quantitative method was done by applying the cluster technique with six variables of control derived from the six main services, whose definition was done through qualitative survey of the internal management team. Then, an structured interview with 443 clients, from a probabilistic sample of 800 costumers. The total number of active clients of the internet provider is of 10.677. Client perception in relation to services varied, if compared with the four services that were under the managerial metric method, this comparison showed a more positive evaluation than the real use of the service. Thus, it was observed that the value of each service available for the client depends on his/her perception of it, regardless of using or not the offered service. As a result, it is possible to understand which services offered by the company under study effectively contribute to a good client-company relationship, and the upkeep of those clients