Exchange rate: fix, float, or manage it?

The Exchange Rate is the Most Strategic of the Four Macroeconomic Prices. it Determines not Only Exports and Imports, But Also Real Wages, Consumption and the Savings Rate. Conventional Theory Holds That it is Impossible to Manage It, and That the Only Alternatives are to Fix or to Float It. the Experience of the East Asian Countries, That Use it Strategically, Demonstrates That This Claim is False.

Orçamento participativo: a experiência de Ribeirão Pires

Este estudo de caso tem o objetivo de analisar o procedimento do orçamento participativo na viabilização da nova política de desenvolvimento adotada pelo Município de Ribeirão Pires. Esta política baseia-se na sustentabilidade econômica, incorporando os aspectos sociais e resgatando a questão ambiental. A sua implementação nesse Município está muito vinculada à institucionalização do Orçamento Participativo, que possibilita uma maior participação dos cidadãos na definição das prioridades de investimento dos recursos disponíveis e, por essa razão, tem grande potencial para tornar-se um valioso instrumento para a concretização da política de desenvolvimento sustentável.

Cartéis em leilões: atuação e medidas de combate

Leilão é um procedimento de alocação de recursos com boas propriedades. Apresento a literatura teórica de leilões a qual demonstra, que sob diversas condições, leilões levam à alocação eficiente de recursos e maximização da receita do leiloeiro. Entretanto estes resultados valem apenas se os participantes do leilão não estejam organizados em cartéis. Um Cartel é uma organização que inibe a concorrência entre firmas. A atuação de um cartel pode ou não levar a uma alocação eficiente de recursos, mas a receita do leiloeiro será sempre prejudicada. Analiso a literatura teórica de cartel em leilões de objeto único que caracteriza formas de coordenação do cartel, estratégias de atuação e sua sustentabilidade. Apresento os desafios que o cartel deve superar. Mais ainda, proponho medidas que devem ser tomadas, caso haja suspeita de existência de cartel. O leilão de primeiro preço é o menos suscetível a ação de cartéis, pois nele há incentivo para as firmas desviarem das orientações do cartel. O combate a cartéis é avaliado por meio da taxa de desconto necessária para o cartel existir. Se a taxa de desconto necessária é menor significa um cartel mais difícil de ser sustentado. Demonstro que o preço de reserva randômico é melhor para combater cartéis do que o preço de reserva fixo em leilões de primeiro preço que se repetem.

Voice over IP 2.0: an analysis of limits and potential of IP2IP telecommunication

Internet Telephony (VoIP) is changing the telecommunication industry. Oftentimes free, VoIP is becoming more and more popular amongst users. Large software companies have entered the market and heavily invest into it. In 2011, for instance, Microsoft bought Skype for 8.5bn USD. This trend increasingly impacts the incumbent telecommunication operators. They see their main source of revenue – classic telephony – under siege and disappear. The thesis at hand develops a most-likely scenario in order to determine how VoIP is evolving further and it predicts, based on a ten-year forecast, the impact it will have on the players in the telecommunication industry.The paper presents a model combining Rogers’ diffusion and Christensen’s innovation research. The model has the goal of explaining the past evolution of VoIP and to isolate the factors that determine the further diffusion of the innovation. Interviews with industry experts serve to assess how the identified factors are evolving.Two propositions are offered. First, VoIP operators are becoming more important in international, corporate, and mobile telephony. End-to-end VoIP (IP2IP) will exhibit strong growth rates and increasingly cannibalize the telephony revenues of the classic operators. Second, fix-net telephony in SMEs and at home will continue to be dominated by the incumbents. Yet, as prices for telephony fall towards zero also they will implement IP2IP in order to save costs. By 2022, up to 90% of the calls will be IP2IP. The author recommends the incumbents and VoIP operators to proactively face the change, to rethink their business strategies, and to even be open for cooperation.

Product placement in movies: a cross cultural study between Brazil and the USA

The broader objective of this study undertaking can briefly be articulated in particulate aims as follows: to measure the attitudes of consumers regarding the brand displayed by this strategy as well as to highlight recall, recognition and purchase intentions generated by product placement on consumers. In addition, check the differences and similarities between the behavior of Brazilian and American consumers caused by the influence of product placements. The study was undertaken targeting consumer audience in Brazil and the U.S. A rang3 modeling set ups were performed in order to realign study instruments and hypothesis towards the research objectives. This study gave focus on the following hypothesized models. H1: Consumers / Participants who viewed the brands / products in the movie have a higher brand / product recall compared to the consumers / participants who did not view the brands / products in the movie. H2: US Consumers / Participants are able to recognize and recall brands / products which appear in the background of the movie than Brazil. H3: Consumers / participants from USA are more accepting of product placements compared to their counterparts in Brazil. H4: There are discernible similarities in consumer / participant brand attitudes and purchase intentions in consumers / participants from USA and Brazil in spite of the fact that their country of origin is different. Cronbach’s Alpha Coefficient ensured the reliability of survey instruments. The study involved the use of the Structural Equation Modeling (SEM) for the hypothesis testing. This study used the Confirmatory Factor Analysis (CFA) to assess both the convergent and discriminant validities instead of using the Exploratory Factor Analysis (EFA) or the Principal Component Analysis (PCA). This reinforced for the use of the regression Chi Square and T statistical tests in further. Only hypothesis H3 was rejected, the rest were not. T test provided insight findings on specific subgroup significant differences. In the SEM testing, the error variance for product placement attitudes was negative for both the groups. On this The Heywood Case came in handy to fix negative values. The researcher used both quantitative and qualitative approach where closed ended questionnaires and interviews respectively were used to collect primary data. The results were additionally provided with tabulations. It can be concluded that, product placement varies markedly in the U.S. from Brazil based on the influence a range of factors provided in the study. However, there are elements of convergence probably driven by the convergence in technology. In order, product placement to become more competitive in the promotional marketing, there will be the need for researchers to extend focus from the traditional variables and add knowledge on the conventional marketplace factors that is the sell-ability of the product placement technologies and strategies.