Strategic outsourcing? : the Philips case in the LCD TV market

This work seeks to assess the outsourcing process adopted by Philips for producing LCD televisions. The authors used the Resource-based Theory and the Transaction Cost Theory for analyzing the case. Based on industry data and interviews with ten of the company’s senior executives, this study sought to understand how the decision making process was carried out and how it affected the company’s activities in the field of LCD televisions. Philips has lost its competitiveness in the Brazilian market – it went from being the leader in 2006 to fourth place in 2009, both as far as regards its sales volume and value. The executives pointed out that the LCD panel is an important resource and that its supply by third parties represented a high transaction cost. The results illustrate the complementarity that exists between the RBT and TCT theories in a competitive environment that has few players.

Impactos emocionais causados pela mudança de estilo de gestão em um hospital na cidade de São Luis-MA

The objective of this study is to identify how a health institution can minimize the emotional impacts caused by the change of a style of classic management for a participative administration, that the workers and controllers can see the institution as a dynamic organization, that must be faced as an alive system, mobile and adaptable, where they is beings that have the right to react and to answer to the stimulatons. For that, the institution can handle motivator¿s instruments that develop in the people the potential to react of adequate way to the changes proposals, as well as increasing the perspective of possible technological improvements and interpersonal relationship between the internal and external customers. To change the style to manage, to hear the staff of support and user, are not part of the routine of the heads that develop classic management. This decision demands adaptation and flexibility, study, update and psychological preparation, to face common feelings to the new. It fits to the new directors, to visualize these feelings and work to minimize, avoiding future upheavals and the confrontation of situations that can harm the production of the company, as well as the quality of the communication between the diverse dimensions of the organization people. In this study case, based in phenomenological methodology, was possible to verify, through half-open interviews and comments, how was faced the feelings caused at the old direction time, composed for military who withheld the power and determined the actions of the hospital in study, was replaced by health professionals, that saw in the work team the best option to solve the problems and the potential to carry through an administration based in adequate strategies the reality of the moment, with the objective of reaching the satisfaction of the customer. Through this work, is possible to prove the theory that the changes cause impacts that affect the behavior of the people involved and cause stress, as well as conclude that despite the new direction show themselves, during the change, much made use to make right and involve all the workers, didn¿t have traced strategies to minimize the emotional impacts caused by the changes, what made all face their feelings of doubts and anxiety without no special care. Many obtained, by themselves, to face and to adapt the new proposals, but some could not assimilate the new administrative methodology and had been moved away definitively from the institution.

Eficácia do treinamento assertivo na depressão

O treinamento assertivo tem se tornando uma técnica de 'tratamento cada vez mais' popular e tem sido usado com uma ampla variedade de problemas interpessoais. Entretanto, pouco tem sido feito para avaliar-se sua eficácia na depressão. Neste trabalho foi feito uma tentativa para mostrar a importância da técnica em aliviar depressões neur6ticas. Tentou-se um estudo singular dos efeitos do treinamento assertivo na depressão", utilizando a estratégia do delineamento experimental para caso único. Em certa medida os resultados apoiaram a eficácia do tratamento. Algumas considerações foram tecidas com base em abordagens comportamentais recentes, concernentes à depressão, e uma pequena abordagem histórica relacionada ao desenvolvimento do treinamento assertivo, também, foi apresentada. Concluiu-se que se a perda de reforçamento de contingências de resposta é a base do comportamento depressivo, é possível aliviar a depressão restaurando e aumentando a incidência de reforçamentos positivos, utilizando o treinamento assertivo, mesmo se subscrevermos a ideia de que a falta de controle sobre os eventos ambientais esteja: na raiz de todo o comportamento depressivo.