Uma abordagem teórica de empresas familiares: desafios e oportunidades

This paper aims at boosting a theoretical discussion on family operated companies in the Brazilian milieu. The methodology applied was based on bibliographical and qualitative research. The basic question raised by this study can be summarized as follows: Which factors should be taken into consideration, on the family business management, under a theoretical perspective? The answer to this question led the research to a better understanding of (i) the family corporate governance; (ii) the personal characteristics of the family business manager and his/her management style; (iii) the company's teamwork; (iv) role overlaping; (v) strategic direction and management assessment; (vi) the company's administrative divisions; (vii) and above all the crucial importance of the corporate governance for family businesses. The main results confirm the relevance of corporate governance in the country's big family businesses, and also point to manager's profile, teamwork, role overlaping (relatives & employees) and its conflicts, management departments, family's control and its strategic direction as ingredients of utmost importance.

Um estudo de caso do consumo e experiências hedônicas no domicílio em momentos distintos do ciclo de vida familiar

O consumo de experiências hedônicas é uma das principais manifestações da contemporânea Sociedade de Consumo. Esta modalidade de consumo mostra-se peculiar principalmente em função de sua alta carga de motivação emocional e de sua natureza imaterial. O estudo acadêmico do fenômeno, apesar de ter evoluído significativamente nas últimas duas décadas, ainda carece de maiores conhecimentos no contexto domiciliar. O presente estudo procurou justamente contribuir para a teoria ao explorar o consumo de experiências hedônicas no domicílio, privilegiando uma abordagem que contemple momentos distintos do ciclo de vida familiar.