World Cup sets US live streaming record

The world cup has become the most streamed live sporting event in the US, as Americans tune in to this year´s tournament on their smartphones, tablets and computers in record numbers.

Social-analytics firms churn out world cup visuals

Three weeks into the world's most famous football tournament, you'd be forgiven for thinking those charts, maps and infographics you've been seeing everywhere were some kind of symptom of your World Cup fever. They are actually the result of a strategy shift by marketing teams in the social-media-measurement space, which have been investing more heavily in designers and content that can show off their products in a visual way.