Risco de abandono de relacionamento

This paper presents a study carried out with customers with credit card of a large retailer to measure the risk of abandonment of a relationship, when this has already purchase history. Two activities are the most important in this study: the theoretical and methodological procedures. The first step was to the understanding of the problem, the importance of theme and the definition of search methods. The study brings a bibliographic survey comprising several authors and shows that the loyalty of customers is the basis that gives sustainability and profitability for organizations of various market segments, examines the satisfaction as the key to success for achievement and specially for the loyalty of customers. To perform this study were adjusted logistic-linear models and through the test Kolmogorov - Smirnov (KS) and the curve Receiver Operating Characteristic (ROC) selected the best model. Had been used cadastral and transactional data of 100,000 customers of credit card issuer, the software used was SPSS which is a modern system of data manipulation, statistical analysis and presentation graphics. In research, we identify the risk of each customer leave the product through a score.

Emerging markets yield curve dynamics

This work extendes Diebold, Li and Yueís (2006) about global yield curve and proposes to extend the study by including emerging countries. The perception of emerging market su§ers ináuence of external factors or global factors, is the main argument of this work. We expect to obtain stylized facts.that obey similar pattern found by those authors. The results indicate the existence of global level and global slope factors. These factors represent an important fraction in the bond yield determination and show a decreasing trend of the global level factor low ináuence of global slope factor in these countries when they are compared with developed countries. Keywords: Kalman Filter, Emerging Markets, Yield Curve, and Bond.

A structuralist Philips curve

This paper presents a structuralist model of the Philips curve and applies it to the US and Brazilian economies. The theoretical model starts from a simple markup rule to build a Philips curve based on the assumptions that firms have a desired rate of profit and wokers have a target real wage. Inflation expectations are modeled in terms of current inflation and the governments’ target, and the model shows that relative prices can have both a short-run and long-run influence on inflation. When applied to the US, the structuralist Philips curve results in a nonlinear model in which there are two steady states for inflation, and where the wageshare of income becomes the main instrument to drive inflation to the governments’ target. When applied to Brazil, the structuralist Philips curve reveals a nonlinear relationship between long-run inflation and the real exchange rate, so that the same inflation target can be consistent with more than one value of the exchange rate. The main conclusion of the paper is that a structuralist specification of the Philips curve is a useful instrument to model many macroeconomic topics as well as alternative theoretical closures.