Natural disasters and their impacts on supply chains

This research aimed to understand how Brazilian organizations, located in areas affected by natural disasters were impacted in their operations and the impacts to their whole supply chain. Based on documentary analysis, the study identified the major events that happened in Brazil between 2003 and 2012 and the most affected supply chains, as well as key players during the disaster and the greatest impacts on economic activities. The results suggest that natural disasters are still not considered in the risk management by companies, despite the effects on their activities

Humanitarian operations in Brazil: a review of natural disasters in the last decade

This research used documentary analysis to identify the main natural disasters in Brazil in the last decade (2003 to 2013). Results provided evidence that operations and impacts differ in sudden-onset and slow-onset disasters and that Government is the main player in the Humanitarian Operations in Brazi

Uma análise endógena do sistema de defesa civil do estado do Rio de Janeiro no bilênio 2012-2014 sobre a ótica das relações político administrativo

The increase in the number of natural disasters, as well as their social and economic effects, in recent years, has raised a larger collection, by the media, population and control organs, in the members of the Civil Defense system on the reduction of their effects on society, given that the same has been increasingly overwhelming. To this end, the research analyzes the screen because of the Civil Defense system, historically, have focused their actions, programs and public policies on disaster management, i.e. in the response and recovery at the expense of disaster risk management, i.e. on prevention, preparedness and mitigation of the same, given that the same cannot be avoided, but its effects Yes decreased.This arrangement is studied from the literature review, interviews and field visits. Thus, it was found that the resposabilização ratio and Reduction of risk of disasters that the higher the enforcement and accountability greater and consistent are the number of actions, programmes and public policies aimed at prevention, preparedness and mitigation, i.e. for disaster risk reduction management.

Exploring different social media users from the millennials’ generation: a cross-cultural behavioral analysis of brazilian users of Facebook and chinese users of RenRen

With the increasing importance of digital communication and its distinct characteristics, marketing tools and strategies adopted by companies have changed dramatically. Among the many digital marketing tools and new media channels available for marketers, the phenomenon known as social media is one of the most complex and enigmatic. It has a range that still is quite unexplored and deeply transforms the present view on the promotion mix (Mangold & Faulds, 2009). Conversations among users on social media directly affect their perceptions on products, services and brands. But more than that, a wide range of other subjects can also become topics of conversations on social media. Hit songs, sporting events, celebrity news and even natural disasters and politics are topics that often become viral on the web. Thus, companies must grasp that, and in order to become more interesting and relevant, they must take part in these conversations inserting their brands in these online dynamic dialogues. This paper focuses on how these social interactions are manifested in the web in to two distinct cultures, Brazil and China. By understanding the similarities and differences of these cultures, this study helps firms to better adjust its marketing efforts across regions, targeting and positioning themselves, not only geographically and culturally, but also across different web platforms (Facebook and RenRen). By examining how companies should focus their efforts according to each segment in social media, firms can also maximize its results in communication and mitigate risks. The findings suggest that differences in cultural dimensions in these two countries directly affect their virtual social networking behavior in many dimensions (Identity, Presence, Relationships, Reputation, Groups, Conversations and Sharing). Accordingly, marketing efforts must be tailored to each comportment and expectations.

Gestão de risco de desastres naturais no Brasil

A presente pesquisa tinha como objetivo compreender como as organizações localizadas em áreas afetadas por desastres naturais atuam para mitigar o risco e qual o papel destas organizações durante o evento. A partir de uma análise documental, o estudo identificou os principais eventos acontecidos no Brasil durante o período de 2003 a 2013 e também as cadeias de suprimentos mais afetadas, bem como os players durante o desastre e os maiores impactos para as atividades econômicas. Os resultados não fornecem indícios que os desastres naturais são considerados na gestão de risco pelas empresas, apesar de serem continuamente afetadas por eles. O poder público, porém, tem aumentado sua preocupação com estes fenômenos

What makes a humanitarian supply chain resilient? The relevance of the capabilities for resilience within humanitarian supply chain and their identification within the typhoon Yolanda

Centenas de milhões de pessoas são afetadas por desastres a cada ano. Para alguns países da Ásia, os desastres naturais se tornaram algo comum para os quais eles precisam estar preparados. A cadeia de fornecedores humanitária é um conceito logístico recente, que se refere a todo o processo de ajuda que acontece uma vez que ocorre um desastre, desde os doadores até os beneficiários finais. Por causa de tensões econômicas recentes, e por causa de uma maior cobertura da mídia sobre os desastres naturais mortais tal como o Typhoon Yolanda em 2013-2014; organizações humanitárias precisam mostrar transparência em suas ações e precisam provar a capacidade de resistência da cadeia de abastecimento para melhorar ainda mais os programas de doação. Resiliência tem sido estudada no contexto da cadeia de fornecedores de uma empresa comercial. No entanto olhar para essa noção dentro do sector humanitário que tem características diferentes, é um novo conceito raramente explorado antes. O objetivo desta tese será contribuir com novos insights e contributos, a fim de enriquecer ainda mais pesquisas sobre a capacidade de resiliência das cadeias de fornecedores humanitários. Vamos analisar as provas desses recursos para a resiliência através de uma pesquisa qualitativa sobre o caso Typhoon Haiyan (Yolanda), que já foi o tufão mais mortal das Filipinas.